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Charles River Apparel launches nationwide model search
Charles River Apparel
Charles River Apparel, a family-owned, Massachusetts apparel manufacturer announces a nationwide model search for their upcoming 2015 catalog photo shoot. Aspiring models are invited to log onto facebook.com/charlesriverapparel and submit a photo of themselves wearing any Charles River Apparel product. The grand prize winner will receive airfare, a hotel stay, plus guaranteed placement in the Charles River Apparel 2015 product Catalog.
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IMPORTANT SPPA 2014 DATES


Date Event Location
Jan. 28-29, 2014 THE Show of the South, presented by SPPA Birmingham, Ala.
Sept. 3, 2014 SPPA Louisiana Fall Showcase Baton Rouge, La.
Sept. 4, 2014 SPPA Mississippi Fall Showcase Jackson, Miss.
Sept. 5, 2014 SPPA Alabama Fall Showcase Birmingham, Ala.


For more information on these SPPA events, go to www.sunbeltppa.org.


Here's the swag all fans will get at the Super Bowl
Business Insider
In anticipation of the New Jersey Super Bowl and the possibility of bad weather, everybody attending this year's big game will receive a seat cushion with an attached gift bag that includes a number of items to help the fans stay warm. Mike Francesa of WFAN in New York City got ahold of one of the Super Bowl seat cushions and revealed all of the items in the bag.
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Best practices for brands setting up a new Pinterest
Business 2 Community
Of all the social media channels promotional products businesses use, Pinterest should garner the majority of marketing efforts for any business looking to showcase their new products. Zoe Waldron of HelloSociety joins Business 2 Community to outline 11 Pinterest best practices that many small businesses aren't aware of.
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Under new owners, paper industry will continue to change
Stevens Point Journal
In the long, painful story of the paper industry’s transformation, the news this month that NewPage Holdings Inc. had been sold to Memphis, Tenn.-based Verso Paper Corp. counts as a positive development. Indeed, we can hope it marks a turning point for the region. There will continue to be a demand for paper of all kinds, and north central Wisconsin is one of the best places in the world to produce it.
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8 traits of great sales people
Inc.
Inc.'s Tim Searcy recently performed an audit for a mid-sized company in which he examined their sales staff against a standardized assessment test as well as their performance data. The results may confirm some of the things you already know, but there were some surprises. Here is a brief recap of the analysis. When you look at the qualities of the great sales representatives for non-transactional sales — those sales that are larger and more complex in nature — they tend to share the following traits.
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The era of cheap apparel may be ending for the US
The New York Times
For decades, declining prices have helped American consumers spend less on one critical part of every family’s budget: clothing. But those days may be ending. The government reported recently that consumer prices for apparel rose 0.6 percent in 2013. That is hardly rampant inflation, but it was the third consecutive year that apparel prices increased. Before 2011, those prices had risen in only two of the previous 13 years.
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Charles River Apparel launches nationwide model search
Charles River Apparel
Charles River Apparel, a family-owned, Massachusetts apparel manufacturer announces a nationwide model search for their upcoming 2015 catalog photo shoot. Aspiring models are invited to log onto facebook.com/charlesriverapparel and submit a photo of themselves wearing any Charles River Apparel product. The grand prize winner will receive airfare, a hotel stay, plus guaranteed placement in the Charles River Apparel 2015 product Catalog.

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Promotional product trends for 2014
Promo Marketing
Every year those of us in the promotional products industry cast about, trying to look at our magic eight ball and figure out what will be the best, most sought-after, and most effective promotional products. For this post, Jeff Jacobs went straight to the source: some of Promo Marketing's QCA colleagues for their thoughts and predictions on what’s hot for their clients in the coming year.

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7 simple steps to writing product descriptions that sell
Entrepreneur
How seductive are your product descriptions? Does your product copy entice readers to click buy or try? Or do you simply describe your product and tell web visitors what it does? The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade, and sell.

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Major update to Adobe Photoshop CC brings 3-D printing to design world
Go Print and Promo
Adobe recently unveiled new 3-D printing capabilities in Adobe Photoshop CC. By radically simplifying the 3-D print process, Photoshop CC will become the go-to tool for anyone who wants to print a 3-D model. Available immediately, as part of a major update to Adobe Creative Cloud, the new 3-D printing capabilities integrated in Photoshop CC enable Creative Cloud members to easily and reliably build, refine, preview, prepare and print 3-D designs, setting the stage for explosive growth in the 3-D printing market.
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What online video can do for your small business
Fox News
Whether it’s YouTube or embedded on a website, video has become an integral part of consumers’ research and Web surfing, which is why small businesses have to follow their larger brethren and embrace this medium. Done right, video can put potential customers at ease, and at the same time create a huge and loyal following without having to spend any money on advertising and marketing.
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Survey: Email is 40 times more effective than Facebook and Twitter
Entrepreneur
What? You've opened up that thing called "Outlook Express," and you're writing an email? Surely you know that this form of marketing and communications is as passe as floppy disks and cellphones the size of Shaquille O'Neal's shoe. Or is it? Now comes a McKinsey & Co. survey stating that email is a far more effective way to acquire customers than all that tweeting and posting and "liking" you're doing on social media — nearly 40 times more than Facebook and Twitter combined. "If you're wondering why marketers seem intent on e-mailing you more and more," McKinsey states, "there's a simple explanation: it works."
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    7 simple steps to writing product descriptions that sell (Entrepreneur)
Promotional product trends for 2014 (Promo Marketing)
Shark Tank's Kevin O'Leary on why promotional products work (Orlando Business Journal)

Don't be left behind. Click here to see what else you missed.


 

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