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Webinar Wednesday is next week
SPPA
Don Sanders, who delivered a popular seminar at THE Show of the South last month, will be the speaker for our monthly Webinar Wednesday. The online seminar is on Wednesday, Feb. 25, from 11:30 a.m.–12:30 p.m. Central time. SPPA members can attend the seminar for free, but need to register in advance to receive the login information. Register online at http://SPPAFebWebinar.eventbrite.com.
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Only a few supplier spots remain for Promo Lunches
SPPA
Supplier spots for this year's SPPA Promo Lunches is almost sold out. Only a couple of spots remain for New Orleans, Shreveport and Lafayette, Louisiana. The luncheons in Jackson, Mississippi, and Mobile and Decatur, Alabama, are already sold out. Since the Pensacola, Florida, event in October is now a tabletop show, there is plenty of room. Suppliers can go online to view the schedule and reserve their spot: https://www.eventbrite.com/e/2015-sppa-promo-luncheons-supplier-registration-tickets-15222840927.
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IMPORTANT SPPA DATES


Date Event Location
Feb. 25 Webinar Wednesday Online Webinar
March 25 Webinar Wednesday Online Webinar
March 18 Jackson Promo Lunch Jackson, Mississippi
April 22 New Orleans Promo Lunch New Orleans
May 20 Mobile Promo Lunch Mobile, Alabama
June 17 Shreveport Promo Lunch Shreveport, Louisiana
July 15 Lafayette Promo Lunch Lafayette, Louisiana
Aug. 19 Decatur Promo Lunch Decatur, Alabama
Sept. 9 Louisiana Fall Showcase Baton Rouge, Louisiana
Sept. 10 Mississippi Fall Showcase Jackson, Mississippi
Sept. 11 Alabama Fall Showcase Birmingham, Alabama
Oct. 21 Holiday Showcase Pensacola Beach, Florida


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS


Teach an old dog new digital marketing tricks
Entrepreneur
You're a middle-aged chief marketing officer. And everything and everyone around you is rapidly advancing in matters digital. But your chaotic schedule won't allow you to learn all the things your youngest employees were seemingly born knowing how to do. You owe it to yourself and to your career to develop skills that keep you at the top of your game.
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Creating the perfect social media strategy for your company
By Cindy Woudenberg
When it comes to creating an effective and innovative social media strategy for your company, there are many different steps necessary to successfully deliver your message across multiple platforms. To expand your audience with a smart online presence, engaging content is a must. The strong relationships you want are dependent upon aligning quality content with your central mission, delivered through the platforms that make up our current and continuously changing digital age.
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How social media can make your small business go gangbusters
The Week
Social media is constantly being touted for its brand-building power, and rightly so. But many small businesses fail to reap the expected benefits from their investments of time and money in social media, largely because they haven't fully grasped the unwritten rule of social media marketing: It's not which tools you use, it's how you use them that spells the difference between profitable performance and lackluster results.
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Tax-relief act will boost small businesses
The Columbus Dispatch
A familiar refrain from small businesses is the constant challenge of dealing with a federal tax code that varies from year to year, leaving businesses unsure of how to best invest in their companies. Fortunately, a bipartisan group of legislators, led by Rep. Pat Tiberi, seems eager to end this cycle of uncertainty by making many key provisions a permanent part of the tax code. For our company, we are particularly pleased to see the permanent extension of Section 179d expensing in the America's Small Business Tax Relief Act authored by Tiberi.
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Snap a pic to deposit that check, small businesses!
Small Business Trends
Depositing a check into your business bank account could soon be as easy as snapping a photo with your smartphone. That's exactly how Mitek Systems' new Commercial Mobile Deposit Capture system will allow businesses to deposit checks. The ability to deposit a check using your smartphone has been available for consumer bank accounts for several years. In fact, 33 million consumers at over 3,000 financial institutions have used their smartphones to deposit checks, avoiding a trip to the bank.
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The mistake companies make when marketing to different cultures
Harvard Business Review
Smart consumer businesses are unanimous on the critical importance of "multicultural" growth opportunities. In the U.S., this is especially true now that Millennials — about 43 percent of whom are not white, according to Pew Research—make up a growing slice of most consumer markets. And it will be even more important for the generation that follows the Millennials; in 2011, non-Hispanic white births dipped under 50 percent for the first time.
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The rapid rise of video in content marketing
By Mayur Kisani
Online video is quickly becoming the primary way for people to consume content. The value of video marketing and advertising is measured by the attention it receives, which is its currency. Today, online video has more eyeballs and attention of the audience, compared to TV. It is getting harder for brands to reach their target audience on TV. With that in mind, small businesses should include video in their Internet marketing strategies or risk falling behind.
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The importance of social validation in online marketing
Forbes
Social media is constantly being touted for its brand-building power, and rightly so. But many small businesses fail to reap the expected benefits from their investments of time and money in social media, largely because they haven't fully grasped the unwritten rule of social media marketing: It's not which tools you use, it's how you use them that spells the difference between profitable performance and lackluster results.
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