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SPPA NEWS

Don't forget to vote for your favorite SPPA members
SPPA
You have from now until noon on March 6 to vote for the SPPA Supplier Company of the Year, Factory Rep of the Year, and Multi-Line Rep of the Year. The top three in each category will be announced on March 7 and the winners announced at our Casino Party on March 12. Vote online.
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Casino Party promises fun for everyone
SPPA
We're less than two weeks out from our Spring Showcase and our first-ever Casino Party is shaping up to be a fun time. Sponsors so far for the party include Hit Promo, Lanco, and Dixie Seal and Stamp. Attendees can try their luck with blackjack, poker, craps, roulette and slots. The more casino money you win, the more chances you have to win prizes that range from gift cards to a new iPad. Everyone registered to attend the Spring Showcase can attend the Casino Party for free. Register online.
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Dominate your competitors by attending the SPPA Spring Showcase
SPPA
This year's SPPA Spring Showcase will give suppliers and distributors the opportunity to connect face-to-face, learn about new products and industry trends, and establish valuable industry connections. The show will welcome over 50 distributor companies and 80 exhibitors, 7 of which who are brand-new to the show. For show information and a list of exhibitors, click here.
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INDUSTRY NEWS


The distributor-supplier relationship: One distributor's perspective.
PromoKitchen
Promo Kitchen's Danny Rosin writes: "With 20 years in the industry, I have seen a lot. I've been on the other end of the phone trying to get information from a supplier about a $10,000 opportunity, where the supplier said they would call me back within the hour with the basic stock and pricing information I requested — and I never received a call back. Ever."
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Promo products creating favorable impressions among recipients
Marketing Charts
A new study from the Promotional Products Association International takes a look at the benefits of promotional products. Among the findings of the survey, about 7 in 10 respondents recalled receiving at least a single promotional product in the prior 12 months, with 88 percent of those recalling the advertiser and 62 percent the message. Aside from generating high recall, the study shows that 59 percent of respondents reported a more favorable impression of the advertiser after receiving a product.
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How to succeed when surrounded by competition
Fox Business
Competition is a given in business, it's an essential part of our capitalist society, to the point of it being regulated by our government. However, the way in which you as a business owner approach and deal with it, can make or break your business. Whether you like it or not, owning a business is playing a game and winning that game, however you define winning, starts with your attitude.
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Sequestration is the wrong kind of certainty for small business
U.S. News & World Report
You've heard the S-word. In Washington, this week, it is "sequester" — the threat of sweeping, indiscriminate federal budget cuts that could furlough federal employees, airport workers, and first responders, and impact the national defense and medical research. But what about the sequester's impact on the engine of the U.S. economy: small business?
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Apps to run an entire business from your smartphone
Upstart Business Journal
A third of American small business owners use smartphone apps to manage their business, according to this infographic by customer service company Desk.com. While "best apps" lists are constantly being updated, this one lays out the basics of what every business owner should be looking for in a business management app.
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Maximize social media marketing: Part 1
Promotional Consultant Today
This week in Promotional Consultant Today, we are looking at the importance of spending ample time actively engaging your client base via social media. Most companies are online networking when they need to be social media marketing. You need to be in front of your target audience again and again on multiple platforms to build top-of-mind awareness.
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5 things to be aware of before you start a social media campaign
Business 2 Community
If you spend any time on the Internet whatsoever, and you happen to run a website, service or ecommerce business of any time, you have heard the cries for social media campaigning. Marketers these days will practically strangle you through your computer screen in their eagerness to tell you how incredible social media campaigns are.
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Colby Horton, Vice President of Publishing, 469.420.2601
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Andrew Plock, Content Editor, 469.420.2609  
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