This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




Text Version    RSS    Subscribe    Unsubscribe    Archive    Media Kit March 14, 2014

Home   News   About   Membership   Directory   Shows   Contact    

 

Get inside your client's mind at our membership luncheon
SPPA
Join us on Monday for lunch and our annual membership meeting to network with your fellow SPPA members, learn about some of the new membership benefits we're offering, and hear how to get involved in our association. We will also present the Supplier of the Year, Factory Rep of the Year and Multi-Line Rep of the Year awards.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  


IMPORTANT SPPA 2014 DATES


Date Event Location
March 17-18, 2014 THE Show of the South Birmingham, Ala.
Sept. 3, 2014 SPPA Louisiana Fall Showcase Baton Rouge, La.
Sept. 4, 2014 SPPA Mississippi Fall Showcase Jackson, Miss.
Sept. 5, 2014 SPPA Alabama Fall Showcase Birmingham, Ala.


For more information on these SPPA events, go to www.sunbeltppa.org.


Dale Denham to speak at THE Show of the South
SPPA
We’re bringing two of the top-rated and best-attended seminars from PPAI Expo to Birmingham in a couple of weeks for THE Show of the South. Dale Denham, MAS+ will be presenting “12 Technologies to Increase Efficiency” and “Maximize Mobile” on Monday, March 18. Both sessions are free for show attendees.

Dale is the CIO for top 40 distributor Geiger and previously served as Senior Vice President of ASI. He’s recognized as the promotional products industry’s top technologist.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Celebrate St. Patrick's Day with SPPA
SPPA
Join other industry pros for the SPPA St. Patrick’s Day Casino Party, held in conjunction with THE Show of the South. The party is free to all show registrants and features food, music, a cash bar, and chances to get lucky and win great prizes. We hope to see you on St. Patrick’s Day, Monday, March 17 at the Birmingham Marriott. The fun begins at 6 p.m. and lasts until 9 p.m.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article


INDUSTRY NEWS


Keeping brick and mortar retail relevant
Digital Journal
Holiday foot traffic was at an all time low last year as a record number of consumers embraced their mobile devices and tablets to research their selections online. Still, with all the big data analytics available to merchants these days, the definition of the new customer is still elusive. Retailers who have a physical presence and an online presence struggle to cater to both separately. There is not a strictly online customer or a strictly brick and mortar customer. They are a hybrid and the successful retailer will need to bounce between channels all the time.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Branding small may be the way to grow
Forbes
Tim Gardner loves coffee so much that he left a cushy state job with benefits to start his own roasting company in his garage. St. Lawrence Valley Roasters has grown into a $500,000 a year coffee roasting business with a retail coffee shop and a growing list of wholesale customers. Recently Tim was a guest speaker on a panel of entrepreneurs and was asked if he would like to see the company grow to a $5 million business, “Absolutely not — I have grown a small business as big as I want it, any bigger means I will lose control of the important things, like quality.”
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Giveaways at SXSW more than simple swag
WTOP-FM
If you come away from South by Southwest learning nothing else, understand this — swag is king. When it comes to wearables, you can likely outfit the entire state of Delaware with all the different T-shirts you can collect. Play your cards right and you can walk away with portable charging devices, earbuds, umbrellas, books, cellphone covers and flash drives.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


The art of following up (without being annoying)
Inc.
Minda Zetlin once sent a pitch to a former client. She hadn't worked for this client in several months, but she was eager to get another piece of business. Zetlin was certain her initial proposal would catch the client's eye, but the contact didn't respond to her first email. Or her second one. Or the several that followed. Zetlin's persistence finally paid off and the client responded to her offer, but her experience poses an important question: How many times should you follow up after a pitch goes unanswered?
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Kodak loses legal round in ink fight
Democrat & Chronicle
A federal judge in Ohio has temporarily stopped Eastman Kodak Co. from charging different prices for refurbishing a piece of printing equipment depending on whether those customers use Kodak-made ink or a competitor’s. Collins Inkjet Corp. of Ohio sued Kodak in September, alleging the Rochester printing technology company was unfairly trying to claim all the Versamark ink business by telling users of the Kodak-made printing press line that getting printheads refurbished would cost more if they used non-Kodak inks.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE



FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Get inside your client's mind at our membership luncheon
SPPA
Join us on Monday for lunch and our annual membership meeting to network with your fellow SPPA members, learn about some of the new membership benefits we're offering, and hear how to get involved in our association. We will also present the Supplier of the Year, Factory Rep of the Year and Multi-Line Rep of the Year awards.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
Dale Denham to speak at THE Show of the South
SPPA
We’re bringing two of the top-rated and best-attended seminars from PPAI Expo to Birmingham, Ala., in a couple of weeks for THE Show of the South. Dale Denham, MAS+ will be presenting “12 Technologies to Increase Efficiency” and “Maximize Mobile” on Monday, March 18.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
SAGE announces Email Campaigns service
SPPA
SAGE announces SAGE Email Campaigns, a brand new service for designing, scheduling, and sending dynamic email campaigns to distributors’ clients. The new email campaigns service, part of the brand new SAGE Online™ 10. 5 , is a full-featured email design and distribution system that includes several useful features.

Share on FacebookTwitterShare on LinkedinE-mail article
read more


The 1 work hack that will save you 900 hours a year
Inc.
"I don't want to spend any time on my business today," Dave Kerpen's colleague Ben said to him during their weekly 15-minute coaching session. "How do you do it?" Kerpen proceeded to tell Ben his secret — a very simple trick that he estimate saves him about 900 hours a year in productivity time at work — and that saves his organizations thousands of hours a year in productivity.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


7 vital social media strategies for small business
Business 2 Community
You don’t have to spend hours on Twitter or Facebook to get results. What many small business owners fail to understand is that it’s not the time you put into social media that matters. It’s how smart your strategy is. Here are some proven social media strategies that will help boost your business without sucking up all your time.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


How to reform the nation's patent laws for entrepreneurs and small business
The Washington Post
Companies that purchase patents are increasingly targeting independent inventors and small businesses, drawing calls for Congress to act more quickly in reforming the nation’s patent laws. Only there’s little consensus over how to improve the system — which was the of subject of a discussion among patent attorneys at the South by Southwest gathering in Austin. “More and more, we’re seeing Main Street businesses being sued on patents, often for using basic online tools,” Lee Dunn, senior counsel at Google’s legal and policy office in Washington, said.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    SAGE announces Email Campaigns service (SPPA)
Dale Denham to speak at THE Show of the South (SPPA)
Quad/Graphics CEO vows to keep fighting bulk mailing increases (Milwaukee Business Journal)

Don't be left behind. Click here to see what else you missed.


 

SPPA eNews
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Samantha Emerson, Content Editor, 469.420.2669  
Contribute news

Be sure to add us to your address book or safe sender list so our emails get to your inbox. Learn how.

This edition of the SPPA eNews was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here — it's free!
Recent issues
Feb. 7. 2014
Jan. 31, 2014
Jan. 24, 2014
Jan. 17, 2014



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063