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SPPA Spring Showcase tops previous years
SPPA
The 2013 SPPA Spring Showcase wrapped up earlier this week and by all accounts was one of the most successful shows in recent years. More exhibitors, more product lines, and more attendees all combined to make this SPPA signature event spectacular. Also, a new casino party and packed seminar rooms added to the energy of the two-day event.

View event photos on Flickr.
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Member Awards presented at Casino Party
SPPA
The members of SPPA have spoken and the Member Awards were presented at the Casino Party earlier this week. Hit Promotional Products had a great night and were voted as the Supplier Company of the Year. Eric Carr with Hit was selected at the Factory Rep of the Year. The final award of the night went to Barry & Mary Beth Pearson, who were honored as the Multi-Line Reps of the Year. The awards were announced by SPPA President Tim Hennessy.
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SPPA schedules events in six cities in Alabama, Mississippi and Louisiana
SPPA
Preisdent Tim Hennessy announced during the Membership Luncheon this week that SPPA has set a goal to hold events in all the states in our region this year. The Board of Directors took a major step in achieving that goal when they approved events in six cities between now and September.

The SPPA Promo Tour is proud to announce the following stops in 2013:
April 24: New Orleans Lunch-N-Learn with 5 supplier presentations
May 22: Mobile Lunch-N-Learn with 5 supplier presentations
June 19: Montgomery Lunch-N-Learn with 5 supplier presentations
Sept. 4: SPPA Louisiana Fall Showcase with a tabletop show in Baton Rouge
Sept. 5: SPPA Mississippi Fall Showcase with a tabletop show in Jackson
Sept. 6: SPPA Alabama Fall Showcase with a tabletop show in

Supplier registration for the Promo Tour is available on a first come, first serve basis, and is available at www.sunbeltppa.org.

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INDUSTRY NEWS


It's a small (business) world: The benefits of exporting
The Huffington Post
Today, nearly 96 percent of consumers and over two-thirds of the world's purchasing power reside outside the U.S. These consumers play an important role in the long-term success of America's small businesses, and are working to help small business owners across the country grow their businesses in this global economy.
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Promotional products at the top of the list for business advertising ideas
Business 2 Community
So you want to let people you know about your business. Advertising is a good place to start — that's what it's there for. You know that plop plop, fizz fizz is the sound of Alka-Seltzer, that milk does a body good, and that things go better with Coke. So what can you do to have your business or organization on the tips of people's tongues? Advertising is a good start. But maybe you are short of advertising ideas. No worries.
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Why businesses choose to have promotional products
CMV Live
Anyone who has experience in business will tell you that the point of promotions of any sort is to get attention for their product or service. It's that simple. Where the complications arise is when you try to determine how to go about doing that. It's at that point where you need to determine where your intended customers are and when.
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Top 3 nominees announced for SPPA Member Awards
SPPA
The top three nominees were announced on Facebook for the 2013 SPPA Member Awards. The winners will be announced on March 12 during the SPPA Casino Party.

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Being a leader: A special brand of fearlessness
PromoKitchen
Being a leader requires the ability to get people to follow you. Sounds elementary and obvious, but to really create a following you must poses certain skills.

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No, not another meeting!
By C. Fredrick Crum
Have you ever attended a meeting that was a waste of your time. Most of us would answer yes to that question.

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Master the art of customer loyalty
Inc.
Marketing your small business is easier said than done. Maybe you've tried Google AdWords or created a Facebook page but were disappointed with the results or complexity. You may have considered daily deals but realized that selling products at negative gross margin to one-time customers is not a winning combination.
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The 10 commandments of social media for brands
Mashable
While the anonymous, public and often informal nature of Internet dialogue often leads corporations to relax their guard, it's important to note: Managing a brand's social media presence is a tricky balancing act. The key to being successful? Keeping things polite and professional, and constantly acknowledging your audience's voice, while adding value or insight to customer exchanges.
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Disruptions: Digital era redefining etiquette
The New York Times
Some people are so rude. Really, who sends an e-mail or text message that just says "Thank you?" Who leaves a voice mail message when you don't answer, rather than texting you? Who asks for a fact easily found on Google? Don't these people realize that they're wasting your time?
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Colby Horton, Vice President of Publishing, 469.420.2601
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