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SPPA to celebrate Promotional Products Work! Week
SPPA
Here at SPPA we are excited to celebrate our industry with, One Mission, One Purpose and One Voice during Promotional Products Work! Week, April 21-25. This April, Promotional Products Work! Week will mark the second annual celebration of the promotional products industry! Last year, PPW! Week launched as a first-of-its-kind event and was a resounding success garnering millions of impressions. This year it is easier than ever to make your mark by taking advantage of the opportunity to showcase the industry and your services, creativity and expertise.
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IMPORTANT SPPA 2014 DATES


Date Event Location
April 21-25, 2014 Promotional Products Work! Week N/A
April 23, 2014 New Orleans Promo Lunch New Orleans, La.
May 15, 2014 Mobile Promo Lunch Mobile, Ala.
June 18, 2014 Montgomery Promo Lunch Montgomery, Ala.
July 16, 2014 Lafayette Promo Lunch Lafayette, La.
Aug. 20, 2014 Decatur Promo Lunch Decatur, Ala.
Sept. 3, 2014 SPPA Louisiana Fall Showcase Baton Rouge, La.
Sept. 4, 2014 SPPA Mississippi Fall Showcase Jackson, Miss.
Sept. 5, 2014 SPPA Alabama Fall Showcase Birmingham, Ala.
Oct. 22, 2014 Pensacola Promo Lunch Pensacola, Fl.


For more information on these SPPA events, go to www.sunbeltppa.org.


PPAI introduces new app and PPB tablet edition
PPAI
Promotional Products Association International has introduced a custom app with access to a new tablet edition of PPB magazine. The app is designed to be read on iPad (iPad 2, 3, iPad Air and iPad Mini) and Android tablets. Once members download the app, they will also have instant access to other PPAI publications: Promotional Consultant Today, PPB Newslink and real-time news, Connections and Navigator, plus an events calendar, and PPAI Facebook and Twitter feeds.
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INDUSTRY NEWS


Taxable swag: If you got free goodies, the IRS wants to know
Reuters
Stuff We All Get, known to most as "swag", comes with no direct price tag to you. We all score a few promotional t-shirts or pens every now and then, and while you may think they're gifts - or, worse, utterly useless junk — they're not gifts for tax purposes since they weren't given to you out of sheer generosity. Instead, those so-called gifts are taxable income in the amount of their fair market value, and you need to report them to the IRS and pay the appropriate tax on it.
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What your logo's color says about your company
Fast Company
When it comes to identifying your brand, your logo is probably the first thing your customers will think of. While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design — and specifically its colors — have more bearing on your customers’ opinions than you might think. Neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind color, believes the science behind color processing to be very powerful and completely underexploited.
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Facebook drives most of today's online retail traffic
PPAI
In a poll of its clients, Shopify, a company that offers e-commerce platforms and services, found that Facebook was responsible for nearly two-thirds of visits to its sites. Shopify’s data also revealed Facebook drove roughly 85 percent of orders originating from social media sites, an increase of 129 percent from the year before. While responsible for the largest portion of traffic to online retailers, Facebook did not generate the largest order values.
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Dallas, other cities tempt GOP with a little swag to land 2016 convention
The Dallas Morning News
In the hunt for one of the nation’s marquee political events, any little bonus can help. So in making their pitches to snare the Republican presidential convention, Dallas, Las Vegas, Cincinnati and others came bearing gifts. The trinket-filled swag bags that some cities recently passed out to GOP leaders are the latest symbol of an increasingly intense lobbying effort as the party prepares for site inspections next month. It’s the tourism equivalent of a hard-edged campaign in which each contender plays up its strengths while trying — sometimes in not-too-subtle messages — to undercut opponents.
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Email marketers aren't ready for Gmail's grid view, yet: What you need to know to stand out
Marketing Land
Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so recently it began testing a new image-rich grid view in the Gmail Promotions tab. The move to make images a key part of the email open rate equation should in turn compel marketers to pay more attention to the images they use in their campaigns.
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Apparel company parody logos turn humor into hyper-local pride
NoBo Magazine
Blind Eye Apparel has created a line of clothing emblazoned with parody logos that turn humor into hyper-local pride. “As a society, we’re constantly bombarded with advertisements and logos that have shape and define our pop culture, and naturally become a big part of our lives,” noted Blind Eye Apparel’s founder Danielle Petrucci. “We love the region, and we wanted to create designs that showed pride with a cool, humorous look.”
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SPPA to celebrate Promotional Products Work! Week
SPPA
Here at SPPA we are excited to celebrate our industry with, One Mission, One Purpose and One Voice during Promotional Products Work! Week, April 21-25. This April, Promotional Products Work! Week will mark the second annual celebration of the promotional products industry!

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Schedule announced for 2014 promo luncheons
SPPA
The SPPA Promo Luncheons are back by popular demand — we will be visiting twice as many cities this year. Each event features lunch and five supplier presentations. Last year, supplier spots sold out for every luncheon and half of the spots are already sold this year.

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Coupon book available for SPPA distributors
SPPA
Thousands of dollars in savings are just a mouse click away! Our 2014 Coupon Book is now available online and a link was emailed to all SPPA members earlier today. Thanks to Zoomcatalog for producing the online book and to the suppliers who provided coupons.

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6 words that sabotage sales
PPAI
One of the quickest ways to turn off your sales prospects is to use poison words. Poison words are words or phrases that trigger suspicion, mistrust and loss of respect. Ironically, several of these words are commonly used to build rapport with the customer. Promotional Consultant Today shares the vernacular you should avoid in sales.
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3-D printing market to grow 500 percent in 5 years
CNBC
Companies specializing in 3-D printing may have been branded the "most hideous" stocks recently, but the sector will continue to produce stellar growth over the coming years, according to latest research. The size of the global market, including 3-D printer sales, materials and associated services, is predicted to reach $16.2 billion by 2018, according to independent research company Canalys.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Coupon book available for SPPA distributors (SPPA)
Schedule announced for 2014 promo luncheons (SPPA)
Environmental group finds toxic chemicals in university promotional items (Great Lakes Echo)

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