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SPPA, PPAI visit Washington to advocate for industry
SPPA
Mark Farrar, the executive director of SPPA, join with 70 other PPAI members and industry professionals for a trip to Washington D.C. this week for the fifth annual Legislative Education and Action Day (L.E.A.D.). Over 300 meetings were held with members of Congress educating them on about promotional products, the needs of the industry and any legislation that could affect us. Farrar met with legislators from Alabama, Mississippi, and Tennessee.

“This was my second year to attend L.E.A.D. on behalf of SPPA and it was exciting to see how well-informed our congressional delegation is becoming about our industry,” said Farrar.

Also during the week PPAI hosted a virtual fly-in where members emailed their representatives with a different message each day. Hundreds of PPAI and SPPA members participated in the effort each day.

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IMPORTANT SPPA 2014 DATES


Date Event Location
April 21-25, 2014 Promotional Products Work! Week N/A
April 23, 2014 New Orleans Promo Lunch New Orleans, La.
May 15, 2014 Mobile Promo Lunch Mobile, Ala.
June 18, 2014 Montgomery Promo Lunch Montgomery, Ala.
July 16, 2014 Lafayette Promo Lunch Lafayette, La.
Aug. 20, 2014 Decatur Promo Lunch Decatur, Ala.
Sept. 3, 2014 SPPA Louisiana Fall Showcase Baton Rouge, La.
Sept. 4, 2014 SPPA Mississippi Fall Showcase Jackson, Miss.
Sept. 5, 2014 SPPA Alabama Fall Showcase Birmingham, Ala.
Oct. 22, 2014 Pensacola Promo Lunch Pensacola, Fl.


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS


University of Michigan apparel licensees must follow Bangladesh worker safety record
MLive
The University of Michigan will require all companies that make U-M licensed gear to sign on to a new worker safety accord if they use any products manufactured in Bangladesh. President Mary Sue Coleman responded to recommendations from the Presidential Advisory Committee on Labor Standards and Human Rights, which included a requirement for all companies that make products with the University of Michigan logo to sign the Accord on Fire and Building Safety in Bangladesh.
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Should I offer free shipping? Weighing the pros and cons
Amsterdam Printing
We all know how powerful the words “free shipping” can be to consumers. In fact, this report suggests that online shoppers are more likely to respond to free shipping offers than price discounts. And this infographic is full of compelling points as well, including these two gems: people buy more when they’re offered free shipping, and more than one third of online shoppers would not make a purchase without free shipping.
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PPAI visits Washington to advocate for industry
Print+Promo
Paul Bellantone, president and CEO of Promotional Products Association International (PPAI), along with 70 other PPAI members, traveled to Washington, D.C., on April 7 for PPAI's fifth-annual Legislative Education and Action Day (L.E.A.D.). Bellantone and the PPAI members will be meeting with members of Congress, educating them about promotional products, the needs of the industry and any legislative action that could affect it.
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5 tips for trade show exhibitors
Business 2 Community
Most successful companies recognize that their people can make or break the success of their organization. This is most apparent at industry trade show events, where the staff at your exhibit can have a huge impact on the success of your experience. Great staff will engage with customers to learn what they need first, and create that connection to earn a new lead. Bad exhibitors will fail to bring and retain new customers to the trade show exhibit. Terrible staff can even do long term damage to the brand, if they interact with the wrong people. Here are a few key tips for exhibitors to make the most of the trade show.
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Screen-printing shop fits local art, charities to a T
The Republic
A new retail screen-printing store, Branded, recently opened in Tempe, Ariz., and aims to help members of non-profit organizations while promoting a sense of community among Arizona artists and businesses. A space in the historical Creamery Complex sat vacant for three years before Drew Reyner, owner of Branded, leased the space. Reyner got involved with selling and printing custom T-shirts after a family friend was diagnosed with alopecia, a condition that causes hair loss.
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For Huntsville, Ala., small businesses, free marketing turns to paid as Facebook lowers page reach
Alabama.com
When Anna Claire Vollers called Sara Alavi, owner of Silhouette Boutique in Huntsville, to talk about social media marketing, she was just posting an image to Instagram. “School is just getting out, so it’s a great time to post on Instagram to reach our high school age customers,” she said. “We do Instagram more often than Facebook now because hardly anyone is seeing our posts on Facebook anymore.” It’s a problem more and more businesses and organizations are facing as Facebook gradually reduces the organic reach of its Pages.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
University of Michigan apparel licensees must follow Bangladesh worker safety record
MLive
The University of Michigan will require all companies that make U-M licensed gear to sign on to a new worker safety accord if they use any products manufactured in Bangladesh. President Mary Sue Coleman responded to recommendations from the Presidential Advisory Committee on Labor Standards and Human Rights.

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What your logo's color says about your company
Fast Company
When it comes to identifying your brand, your logo is probably the first thing your customers will think of. While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design — and specifically its colors — have more bearing on your customers’ opinions than you might think.

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SPPA to celebrate Promotional Products Work! Week
SPPA
Here at SPPA we are excited to celebrate our industry with, One Mission, One Purpose and One Voice during Promotional Products Work! Week, April 21-25. This April, Promotional Products Work! Week will mark the second annual celebration of the promotional products industry!

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Florida State Seminole fans throwing spears at new design
Sun Sentinel
It could have been worse, Florida State fans. Imagine if the new logos and helmets were colored orange and blue, with perhaps the outline of an alligator. Now you're talking real anger. Riot-in-the-streets anger. Florida State fans haven't gone that far — yet — but they are plenty outraged by the new logo design leakedjust before its grand unveiling on April 11.
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5 ways to follow up without being annoying
Mashable
The fear is understandable. No one wants to be annoying or bothersome to a professional contact, especially when you want a job, meeting, sales dollars, or something else very important from that person. But here’s the rub. The average person can get a few hundred emails a day. That makes it pretty tough to respond to all of them, and things naturally fall to the bottom of the list. If you don’t get a response, it doesn’t mean that someone’s ignoring you — it just may mean that he or she is too busy. Here are a few tips on how to (nicely) follow up with that hiring manager, sales lead, or VIP — and get the answer you’re looking for.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    SPPA to celebrate Promotional Products Work! Week (SPPA)
What your logo's color says about your company (Fast Company)
6 words that sabotage sales (PPAI)
Apparel company parody logos turn humor into hyper-local pride (NoBo Magazine)
Taxable swag: If you got free goodies, the IRS wants to know (Reuters)

Don't be left behind. Click here to see what else you missed.


 

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