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8 seats still available for Promo Lunch in New Orleans
SPPA
Only 8 seats remain for the SPPA Promo Lunch April 24 in New Orleans. The two-hour event is open to industry distributors and includes lunch, an industry update and five supplier presentations. The suppliers participating in the New Orleans Promo Lunch are Cochran & Company, Crown, Hit, Lanco and Vitronic.

To reserve your seat, email PromoLunch@sunbeltppa.org or call 205-588-8004. Reservations are also being accepted for the Mobile and Montgomery Promo Lunches. For more information, visit www.sunbeltppa.org.
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INDUSTRY NEWS


2013 Boston Marathon promotional items already up for sale on eBay
TIME
In the days after the tragedy at the Boston Marathon, all sorts of marathon-related medals, jackets, keychains, bottle openers and other gear has shown up for sale on eBay. The Boston Globe reported that at one point there were five active auctions for 2013 Boston Marathon medals at eBay, with bids ranging from $114 to $306. More medals have since surfaced on the site. At least one has already sold for $400, and several others have been bid up over $350.
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Fey Promotional Products Group to acquire Molenaar
Fey Promotional Products Group
Fey Promotional Products Group announced it has signed a letter of intent with Wilson Tool International Inc., owners of Molenaar LLC to acquire the assets of Molenaar. Transaction closing will follow in June. The acquisition brings together two of the foundational suppliers of the promotional products industry.
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Breaking down invisible tradeshow barriers
PromoKitchen
Roger Burnett of PromoKitchen writes: "By my estimation, a combined 30 tradeshows will have occurred in the tradeshow-laden first quarter of 2013. The combined time and financial investment made by our industry participants during this time period is nothing short of staggering, and the economic impact to the surrounding businesses that our industry generates is awe-inspiring."
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US apparel wholesalers witness recovery
Fibre2fashion.com
The economic recession has had a dismal effect on men's and boys' apparel wholesalers; however, revenue will rebound as the economy recovers. The Great Recession had a dismal effect on the US economy, including the men's and boys' apparel wholesaling industry.
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Making sense of 'Made in the USA'
Promo Marketing
In the promotional industry, American manufacturing has its obvious benefits. Product safety,

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Defining the win: How job descriptions can improve employee performance
By Deborah Wipf
Go to any high school stadium on a Friday night during football season and you're likely to hear the roar of the crowd or the band playing the school song.

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It's a small (business) world: The benefits of exporting
The Huffington Post
Today, nearly 96 percent of consumers and over two-thirds of the world's purchasing power reside outside the U.S.

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Perfecting the social media balancing act
By Katie Dubow
Social media has been a big marketing play for more than five years. Whether you're a public relations professional or not, you know you have to be on social media. It's the absolute perfect blend of advertising and public relations. Plus, it's free. Social media outlets of all kinds let you connect with your key demographic on a daily basis. Here, you get to interact with your clientele in a cool, friendly, funny manner.
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Industry Pulse: Which social media site works best for your organization?
ANSWER NOW


America's 9 most damaged brands
24/7 Wall St.
Brand reputations are among the most prized assets major corporations have. A look at relevant surveys shows that brand valuations are often so high that they compare to the market values of the public companies that own them. But brands can fall as fast and as hard as they have climbed.
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4 key steps to change
Promotional Consultant Today
Whether it be implementing a new system, working with a new vendor or adjusting to a new owner or investor, we are surrounded by change in our workplace every day. And when change happens, it's important that associates understand the nature of the change so that they can address it easily and continue to be productive.
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Sequester is hitting small businesses the hardest
POLITICO
Republicans who supported the fall of sequestration's ax said a little pain would go a long way in cutting government fat — like the big defense contracts that grow year over year, they said. But what Republicans didn't expect: The ax would fall hardest on small-business owners, "job creators" the GOP prides itself on protecting from the government.
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Colby Horton, Vice President of Publishing, 469.420.2601
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Andrew Plock, Content Editor, 469.420.2609  
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