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Help is available for businesses affected by this week's storms
SPPA
The Regional Association Council (RAC) and Promotional Products Association International (PPAI) have established a Business Recovery Fund to help distributors and suppliers re-establish their businesses after a natural disaster. The Business Recovery Fund’s focus is to meet the needs of those in the industry whose businesses were lost, interrupted or damaged due to disaster.
 
 Please call (888-426-7724 x3028), e-mail or fax (972.594.4028) if you or you know of someone who:
  • Has specific needs in order to re-start a business
  • Needs to update contact information
  • Has questions about the Business Recovery Fund
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IMPORTANT SPPA 2014 DATES


Date Event Location
May 15, 2014 Mobile Promo Lunch Mobile, Ala.
June 18, 2014 Montgomery Promo Lunch Montgomery, Ala.
July 15, 2014 New Orleans Promo Lunch New Orleans, La.
July 16, 2014 Lafayette Promo Lunch Lafayette, La.
Aug. 20, 2014 Decatur Promo Lunch Decatur, Ala.
Sept. 3, 2014 SPPA Louisiana Fall Showcase Baton Rouge, La.
Sept. 4, 2014 SPPA Mississippi Fall Showcase Jackson, Miss.
Sept. 5, 2014 SPPA Alabama Fall Showcase Birmingham, Ala.
Oct. 22, 2014 Pensacola Promo Lunch Pensacola, Fl.


For more information on these SPPA events, go to www.sunbeltppa.org.


Brett Olsen earns new title at Beacon Promotions
SPPA
Beacon Promotions is pleased to announce that Brett Olsen has been appointmented to Vice President of Manufacturing for Beacon. “Brett’s responsibilities have changed quite a bit over the past few years from pure production to the addition customer service and order processing then back to all production”, states Gary Haley, CEO. “Over this time, Brett has shown a willingness to take on new responsibilities learning more about the business with each new duty. His eagerness to learn about new aspects of the business, especially reaching outside the organization, has helped him become a strong contributor in many areas including acquisitions, product safety and general business planning.”
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Gill wins 5 PIA MidAmerica awards
SPPA
Gill Studios has been presented three Best of Category and two Awards of Excellence from Printing & Imaging Association of MidAmerica as part of the 2014 Graphic Excellence Awards Competition. The three Best of Category awards were for digital printing-wide format, non-paper substrata, finished piece less than 20x28 and non-paper substrata: finished piece greater than 20x28. An Award of Excellence was presented for finishing - diecuts, pop-ups, unique folds and another for point-of-purchase displays (single piece).
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INDUSTRY NEWS


3-D pen-in-air aims for professional heights
Phys.org
In the 3-D marketplace, would a small, lightweight 3-D printing pen, enabling doodling in the air with precision, really take off? Here's an indication: a Kickstarter project offering a 3-D pen that is small, light and able to write and draw in the air passed its fundraising goal in hours after its recent launch and the numbers are still moving north at the time of this writing. The Lix 3-D pen, from the company of the same name, was designed by the company's three cofounders to be a tool for drawing and writing. The small, portable, noiseless, and lightweight Lix is targeted for professionals interested in 3-D printing, such as stylists, designers and architects.
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Has cotton priced itself out of fashion?
CBS News
You may not think of cotton unless you're out shopping for clothing, but it remains an economically important and lucrative American crop. The U.S. was the world's third-largest producer of cotton last year, after China and India, and the top global exporter in 2013. Cotton is grown in 17 states, from Virginia to California, with the crop cultivated on more than12 million acres. U.S. cotton farmers harvest about 7.3 billion pounds of cotton annually, and cotton-related business revenue in the U.S. is estimated at around $100 billion. But cotton prices have been through the mill over the past several years.
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7 killer tips for logo design
Mashable
Designing a logo is simple, right? Think again. There's more to crafting a brand's visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it's for good reason — a logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude toward a product. For those who are about to embark on a brand design journey, or think it's time for their company's visual identity to undergo a face lift, Mashable asked some some design experts to provide tips on creating a great logo.
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Amazon rolling out its own fleet of trucks
Supply Chain Digest
In a move that has long been expected, Amazon.com is now testing use of its own fleet of delivery trucks, in what could be a major threat to UPS, FedEx and the U.S. Postal Service, especially if the company eventually uses its trucks to also do deliveries for others. Amazon is piloting use of its own private fleet in three markets: New York City, Los Angeles and San Francisco, after an earlier pilot in the U.K. The delivery vans use contract drivers. Amazon has also built its own parcel tracking system, similar to those used by UPS and FedEx.
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What is the best time of day to send an important email?
Life Hacker
The best time of the day to send emails may be around 2 p.m., according to data from email marketer Mailchimp. That's the time people are most likely to read and respond. The data is based on newsletter subscribers' behavior, using the 200-300 million emails Mailchimp sends every day — people are most likely to open emails between 2 p.m. and 5 p.m. Quartz reckons that's the time you find people sitting at their desk after lunch rather than in meetings or other tasks.
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Pennsylvania considering ban on all gifts to politicians: What do you think?
Promo Marketing
The state of Pennsylvania is currently considering a major political reform bill affecting the value and type of gifts that politicians from the state can receive. The current bill, which affects cash gifts only, has passed the state senate but a larger ban — one that could include physical gifts of any kind — could be possible.
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Why small businesses should be utilizing customer-loyalty programs
Entrepreneur
The philosophy behind a customer loyalty program is simple: Repeat customers are rewarded and businesses increase sales. It’s a basic but powerful strategy. For instance, My Starbucks Rewards, the coffee giant's customer-retention program, significantly contributes to the company’s record growth. Starbucks claims that the program played a key role in its 26 percent rise in profit and 11 percent jump in total revenue in 2013’s second quarter fiscal results.
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The 3 deadly sins of networking
Entrepreneur
Despite all the information out there about effective networking, business owners continue to commit blunders in their efforts to get face-to-face with potential clients. Entrepreneurs can be guilty of thinking of themselves first and the people they can potentially serve second. As the saying goes, “It’s not who you know but who wants to know you” that really counts.
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FEATURED ARTICLE
TRENDING ARTICLE
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Help is available for businesses affected by this week's storms
SPPA
The Regional Association Council (RAC) and Promotional Products Association International (PPAI) have established a Business Recovery Fund to help distributors and suppliers re-establish their businesses after a natural disaster.

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Graphic design tips: 10 secrets to become an excellent graphic designer
Business 2 Community
The best way to get great at graphic design is to do something each and every day. Even if you only have ten to thirty minutes to devote to this activity on a daily basis, those small chunks of time will add up over the course of a few months. While there’s definitely value in reading about graphic designs, a common mistake people make is thinking that reading is the same as doing.

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Mobile promo lunch to include a factory tour and baseball game
SPPA
Registration is open for the SPPA Mobile Promo Lunch on Thursday, May 15. The first 30 distributors can attend for free — this includes the lunch with five supplier presentations, a factory tour of Crown Products, and seats for the Mobile vs. Chattanooga baseball game that evening.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Mobile promo lunch to include a factory tour and baseball game (SPPA)
Graphic design tips: 10 secrets to become an excellent graphic designer (Business 2 Community)
Expert explains what makes the best logos so good (Entrepreneur)
Mobile promo lunch to include a factory tour and baseball game (SPPA)

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