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IMPORTANT SPPA DATES


Date Event Location
May 15 End-Buyer Show Informational Webinar Webinar
May 20 Mobile Promo Lunch Mobile, Alabama
May 27 Webinar Wednesday Webinar
June 16 End-Buyer Show Informational Webinar Webinar
June 17 Shreveport Promo Lunch Shreveport, Louisiana
July 15 Lafayette Promo Lunch Lafayette, Louisiana
Aug. 19 Decatur Promo Lunch Decatur, Alabama
Sept. 9 Louisiana Fall Showcase Baton Rouge, Louisiana
Sept. 10 Mississippi Fall Showcase Jackson, Mississippi
Sept. 11 Alabama Fall Showcase Birmingham, Alabama
Oct. 21 Holiday Showcase Pensacola Beach, Florida


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS

Survey: Best cities for small business in America
CNBC
The annual Best Small Business Cities in America Study ranking of 25 cities is based on a weighted average of data on Biz2Credit's customers across the country. It looks at the health of small businesses in each metro area, the rate of small-business creation and the economic ecosystem for entrepreneurs, including the cost of doing business, tax climate and local talent pool.
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7 ways to influence risky project decisions
By Dr. David Hillson
Many project decisions are made by other people that affect you and your career, and often these decisions are about risk. Decisions about budgets, assignments, team allocations or priorities can significantly change the risk profile of a project. But even though these vital decisions are made by others, you can still influence the outcome. We have to identify, analyze and mitigate these risks to get optimal project results. How can we use our influencing skills to deal with risks that arise from the decisions of others?
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For cash-strapped small businesses, these digital solutions provide funds
Huffington Post
As a small business owner or budding entrepreneur, perhaps you're running out of resources to bootstrap, or spending cash as fast as you can make it. If you need a cash infusion or are ready to explore a business loan, fear not — you may have some options outside of marching to your local bank hat-in-hand and begging for a business loan. Online "P2P" (peer-to-peer) lenders may be willing to consider you or your business for financing. For the basics on how it all works, first check out this and this.
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6 things that every entrepreneur must know about digital marketing
Forbes
The world of digital marketing changes fast — really fast. One day, your non-mobile site is just fine. The next day, wham!, you're flat on your back with flatlined traffic and sinking conversion rates. Your job as a business owner and entrepreneur is to move revenue up and to the right, to keep the business afloat, to run it all, and to look good doing it. You can’t be expected to know everything there is to know about the field of digital marketing.
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10 tests to assess influence
By Randall Craig
Influencers can recommend you — or they can hurt you. They can bring your name to a completely new audience and provide unique insights because of their relationships. Developing strong relationships with them is important — but how do you know who they are? And more particularly, how might you assess the power of their influence? Here are 10 tests that can help.
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In marketing places, 2 brands are better than 1
Forbes
Call it "Jumping on the Brand Wagon." Public and private leaders in communities across the world want to stamp an exciting, new brand on their city, region or state that will spur action. They want to attract growing companies that will invest in their community. They want travelers to book a vacation. They want to motivate meeting planners to schedule a conference in their city. On the one hand, it's terrific to see so much attention assigned to the subject of marketing places.
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Snapchat to charge advertisers 2 cents per view on discover
AdvertisingAge
Snapchat will now charge advertisers two cents per view for the 10-second ads that run in between articles and videos on its Discover platform, Snapchat's Nick Bell announced at a NewFront presentation for both DailyMail.com and EliteDaily.com. The product is aptly called Two Pennies. "It's a really, really simple product," Bell said. "It's a 10 second ad, two cents per view to reach a really engaged audience."
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Using Pinterest to promote local businesses and events
By Emma Fitzpatrick
While it's intuitive to build a local following on most social outlets, doing so on Pinterest is a bit more complex. After all, Pinterest is a place for dreaming, driven by keyword searches. Locality isn't at the forefront of the platform. But you certainly can use Pinterest to market and promote your local business or event. Learn five ways you can use Pinterest for local marketing.
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How an annual plan can help your small business grow
USA TODAY
According to author Rhonda Abrams: "You can't reach a goal you haven't set." During Small Business Week, I'm helping you "Make This Your Year to Grow." If you want to grow, one of the most important steps is to develop a plan for growth — and then make planning an ongoing process of your company. Now, don't get worried that I'm going to make you sit down and write a long, detailed business plan. It's the PLANNING, not the PLAN, that's important. The planning process itself brings you the biggest benefits — examining your business, figuring out what's profitable, identifying threats and opportunities, making decisions.
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SPPA eNews
Colby Horton, Vice President of Publishing, 469.420.2601
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