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A few seats still available for Mobile promo lunch and factory tour
SPPA
Just a few of the free seats are still available for the SPPA Mobile Promo Lunch on Thursday, May 15. The first 30 distributors can attend for free — this includes the lunch with five supplier presentations, a factory tour of Crown Products, and seats for the Mobile vs. Chattanooga baseball game that evening.

For more information and to register visit http://sunbeltppa.org/news__events.htm.

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IMPORTANT SPPA 2014 DATES


Date Event Location
May 15, 2014 Mobile Promo Lunch Mobile, Ala.
June 18, 2014 Montgomery Promo Lunch Montgomery, Ala.
July 15, 2014 New Orleans Promo Lunch New Orleans, La.
July 16, 2014 Lafayette Promo Lunch Lafayette, La.
Aug. 20, 2014 Decatur Promo Lunch Decatur, Ala.
Sept. 3, 2014 SPPA Louisiana Fall Showcase Baton Rouge, La.
Sept. 4, 2014 SPPA Mississippi Fall Showcase Jackson, Miss.
Sept. 5, 2014 SPPA Alabama Fall Showcase Birmingham, Ala.
Oct. 22, 2014 Pensacola Promo Lunch Pensacola, Fl.


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS


The 41 freebies inside the legendary People/Time swag bag
The Washington Post
Behold, people, the glory that is the People/Time White House Correspondents’ Weekend Gift Bag. To call it a mere goodie bag fails to convey the 17.2 pounds of luxury swag presented to guests departing Friday’s cocktail reception. Well, not every guest — White House senior adviser Valerie Jarrett attended the party at the St. Regis Hotel, but walked out empty handed due to ethics rules for government officials. “No, no,” she told us. “We can’t accept any gifts. But I’ve heard about it.”
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UPS may match FedEx's size-based pricing
The Detroit News
United Parcel Service Inc., may find find FedEx Corp.’s new pricing rules too tempting to pass up. As FedEx prepares to start charging for ground-shipped packages by size, not just weight, the promise of $350 million in extra revenue could be “compelling” enough to spur UPS to copy that approach, said Kevin Sterling, a BB&T Capital Markets analyst. UPS said it’s “continually” evaluating its policies.
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3 ways to cut costs for your small business
Small Business Trends
Even with the economy on the rise, it’s general good practice to keep a check on your business costs and see if there’s any room for improvement when it comes to savings. As the old adage goes, “a penny saved is a penny earned.” Here are a few ways you might be able to cut costs and save your small business some money in the long run.
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Contract negotiations on the waterfront worry many about shipping season
Apparel News
Ship early and ship often. That’s the advice logistics experts are giving to apparel and textile importers who don’t want to be caught up in a possible strike that could take place this summer at West Coast ports. Major retailers and apparel manufacturers already have their contingency plans in place in case the talks hit a wall. Many are still rattled by the contentious contract negotiations that ended last year between East Coast dockworkers and their employers after several strike threats.
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Haiti raises minimum wage for apparel workers
The Associated Press via ABC News
Haiti raised slightly its minimum wage for the estimated 29,000 workers who sew together t-shirts and other clothing in the country's apparel factories. President Michel Martelly, his prime minister and a Cabinet member who oversees labor conditions signed the 12.5 percent increase into law. It took effect May 1, and The Associated Press obtained a copy of the decree from the office of the national gazette on May 5, the first day it was available.
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Gap partners with pop artists for color-changing T-shirt line
PSFK
In 2009, art and fashion publication Visionaire released a special edition issue titled "Solar." It featured black and white photographs by famous artists, printed in a special UV sensitive ink that changed into color when in direct sunlight. Co-Founder of Visionaire Cecilia Dean wanted to expand on this idea in their new partnership with Gap, and developed a line of shirts that is inspired by summer, color and sun. She decided to make use of the color-changing ink they had previously used in the materials for this new collection.
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A checklist to get your customer loyalty program off the ground
Entrepreneur
Customer loyalty should be a go-to strategy for any small business, but the truth is, regardless of if the program is digital or an old-school punch card, small-business owners don't feel like they have the time to take on more responsibility. But launching a customer-loyalty program doesn’t have to take a village. And what is the worst thing that can happen if you take a few extra minutes to implement one?
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Nike sues former employees in promotional sneaker sales scheme
Promo Marketing
Nike, located in Beaverton, Oregon, is suing two former employees, their significant others and a sneaker collector, who each had a role in stealing and selling Nike’s promotional shoes in a plot that stretches back to 2006. Nike employed Kyle Keoki Yamaguchi and Tung Wing Ho, both of Portland, Oregon, as promo marketing managers. The pair allegedly ordered Nike promotional sneakers, known at Nike as “Look See” shoes, selling many of the stolen sneakers to collector Jason M. Keating, of Sanibel, Florida, for their own profit.
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A few seats still available for Mobile promo lunch and factory tour
SPPA
Just a few of the free seats are still available for the SPPA Mobile Promo Lunch on Thursday, May 15. The first 30 distributors can attend for free — this includes the lunch with five supplier presentations, a factory tour of Crown Products, and seats for the Mobile vs. Chattanooga baseball game that evening.

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read more
7 killer tips for logo design
Mashable
Designing a logo is simple, right? Think again. There's more to crafting a brand's visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it's for good reason — a logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude toward a product.

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Help is available for businesses affected by this week's storms
SPPA
The Regional Association Council (RAC) and Promotional Products Association International (PPAI) have established a Business Recovery Fund to help distributors and suppliers re-establish their businesses after a natural disaster.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    7 killer tips for logo design (Mashable)
Help is available for businesses affected by this week's storms (SPPA)
Has cotton priced itself out of fashion? (CBS News)

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Colby Horton, Vice President of Publishing, 469.420.2601
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