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SPPA to co-host Product Safety Awareness Conference in Nashville
SPPA
SPPA and PPAMS will co-host a Product Safety Awareness Conference in Nashville on July. The day-long conference is free to members of both associations. After the completion of the conference attendees will be a designated “Product Safety Ambassador” by PPAI and their companies will have the PPAI “Product Safety Aware” status.
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IMPORTANT SPPA 2014 DATES


Date Event Location
June 18, 2014 Montgomery Promo Lunch Montgomery, Ala.
July 15, 2014 New Orleans Promo Lunch New Orleans, La.
July 16, 2014 Lafayette Promo Lunch Lafayette, La.
July 29, 2014 Product Safety Awareness Conference Nossi College: Nashville, Tenn.
Aug. 20, 2014 Decatur Promo Lunch Decatur, Ala.
Sept. 3, 2014 SPPA Louisiana Fall Showcase Baton Rouge, La.
Sept. 4, 2014 SPPA Mississippi Fall Showcase Jackson, Miss.
Sept. 5, 2014 SPPA Alabama Fall Showcase Birmingham, Ala.
Oct. 22, 2014 Pensacola Promo Lunch Pensacola, Fl.


For more information on these SPPA events, go to www.sunbeltppa.org.


Beacon hires Carrie Forstner as customer service manager
Beacon Promotions
Beacon Promotions announces Carrie Forstner as their new customer service manager. Carrie has 15 years of experience in the promotional products industry, working in many areas of the business. She will lead the customer service and order entry teams.

John Giefer, sales manager at Beacon Promotions, adds “Throughout her promotional products career, Carrie has shown a passion for customer care and willingness to do what it takes to make sure the distributor/supplier relationship gets to the next level of business. We are excited to have her join our Beacon team.”
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Registration now open for all 2014 SPPA events
SPPA
No matter where you live in the SPPA region — Alabama, Louisiana, Mississippi or the Florida panhandle — we have an event coming to your area in the next five months! Visit our website to see a complete list of events including our SPPA Promo Luncheons, Fall Showcase Tabletop Shows, and Product Safety Conference. We hope to see you soon!

Events listing and registration: http://www.sunbeltppa.org/news__events.htm.


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INDUSTRY NEWS


Selling women's apparel
Promo Marketing
Apparel sales make up about a third of all promotional products sales in the industry, and according to the U.S. Census, 50.8 percent of the population is female. Bottom line? Unless your plan is to become a vanity boutique for the preteen "No Girls Allowed" clubs that dot the tree forts of this country, you're going to have a hard time with the apparel market.
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The secret to winning small business contracts
Daily Finance
If we are to believe the standard depiction in popular culture, the relationship between a small business and its customers is a healthy, symbiotic one, where both sides treat each other fairly. In reality, customers more often act like a dysfunctional parent, playing siblings against each other in order to win their affection.
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FDA warns against temporary tattoos
Fox News
A press-on butterfly tattoo may seem like an easy alternative to the pain and permanency of real ink, but the Food and Drug Administration is warning consumers that temporary tattoos aren't risk free. FDA officials cautioned that temporary tattoos can cause allergic reactions, in a May 13 seminar on the agency's website. The FDA would like temporary tattoo users to report reactions to the government, said Katherine Hollinger, an epidemiologist with the FDA Office of Cosmetics and Colors.
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7 promotional product trends of 2014
Business 2 Community
There are a lot of trends emerging this year already that have the potential to change the landscape of promotional products. Both the methods used and the demand for certain products are changing with developments in technology and shifts in taste. Here are some of the main game-changers Business 2 Community is seeing in 2014.
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Magnet ingestion triples among children, despite new safety advisories
U.S. News & World Report
The number of children who have ingested powerful magnets that can cause serious health problems tripled between 2002 and 2012, according to new research published in The Journal of Pediatrics. The researchers divided the time span into two periods: 2002 to 2009, and 2010 to 2012, to reflect the introduction of small, spherical magnetic sets (also known as Buckyballs or Zen Magnets) in 2009.
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3 tips to boost business sales with Pinterest
By Emma Fitzpatrick
What's the next step after your business has established a presence on social platforms? From Instagram to Facebook, each social platform comes with its own list of do's and don'ts for businesses. Don't auto-post. Do post relevant content on a regular basis. Pinterest, the image-driven scrapbook-esque social site, may not be getting enough of your attention this spring. Did you know Pinterest has more than 70 million users? Or that Pinterest will generate you four times more money per click than Twitter?
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SPPA to co-host Product Safety Awareness Conference in Nashville
SPPA
SPPA and PPAMS will co-host a Product Safety Awareness Conference in Nashville on July. The day-long conference is free to members of both associations. After the completion of the conference attendees will be a designated “Product Safety Ambassador” by PPAI and their companies will have the PPAI “Product Safety Aware” status.

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read more
5 ways to promote your trade show display
Trade Show News Network
Being a trade show success takes more than just setting up your booth, collecting business cards, and handing out freebies. To get the most targeted traffic at trade show displays, having a proper marketing campaign is essential.

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Manziel enters NFL with an end to legal fight over 'Johnny Football' name
Houston Chronicle
As Texas A&M quarterback Johnny Manziel enters professional football, a court ruling makes it official that his business competitors can't sell merchandise bearing the phrase "Johnny Football."

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5 secrets for using promos at events
Promo Marketing
Promo Marketing's Dale Denham recently attended Magento Imagine and Informatica World in Las Vegas and got to see how non industry people are using promotional products at events. Watching the booth staff and interactions from attendees was very telling on what should and should not be done. Denham also spoke at Informatica World where he used promotional products his my sessions and was given a speakers gift before heading off to attend a Geiger event for top sales partners.
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Small businesses spend 20 hours per week on marketing
Small Business Trends
How much time do you spend on marketing each week? If you spend an average of 20 hours per week on marketing your business, then you’re not alone. So do other small businesses, according to a recent survey by Constant Contact. For many, the extra effort has paid dividends across several metrics. But the report also vividly illustrates the challenge marketing is presenting to small businesses.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Manziel enters NFL with an end to legal fight over 'Johnny Football' name (Houston Chronicle)
5 ways to promote your trade show display (Trade Show News Network)
The orange underpants logo and the value of testing (The New York Times)
Adobe Senior Creative Director Russell Brown on the past and future of Illustrator (The Next Web)
How to attract traffic to your website (By Mayur Kisani)

Don't be left behind. Click here to see what else you missed.


 

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