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INDUSTRY NEWS

Bodek and Rhodes breaks ground on new warehouse addition
Bodek and Rhodes
Bodek and Rhodes, a leading imprintable apparel distributor, has started construction this month on a new, 100,000-square-foot, 40-foot-high warehouse addition in Philadelphia. This massive expansion to its existing storage facility will allow the company to store, offer and ship more stock directly from its home base than ever before.
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Maximize your tradeshow time
Promotional Consultant Today
You've heard the adage, "You get out of something as much as you put into it." This saying holds true for tradeshow attendees as well — especially when it comes to how you deal with clients and suppliers. Here are some attendee tips for getting the most from your tradeshow experience.
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People hate reading — but please read this
By Mark MacDonald
Have you ever considered what people want to read when they go to your company website? Figure that out — and deliver it — and you'll increase traffic on your website. Giving people what they want is always a good thing. But there's a problem with that. Analytics show a very scary discovery. People don't come to a website to read.
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Industry Pulse: How would you describe the text on your website?
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SAGE announces SAGE Mobile 3.7
SAGE
SAGE announces the release of a new version of its industry-leading mobile app, SAGE Mobile.

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Charles River Apparel announces hiring of vice president of sales
Charles River Apparel
Charles River Apparel, a leading manufacturer of outerwear and performance apparel, announced the hiring of Samantha Gotlib to vice president of sales.Content marketing is the leading channel for business-to-business marketing today.

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Behavioral interviewing improves bottom line
By Bob Fortune
Problem employees hurt your bottom line faster than "The Donald" can say "You're fired!" on Celebrity...

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Trend watch 2013: 8 examples of blended trends
Rightsleeve
Walk down a busy street in your city and you'll see a variety of trends. You'll see stark contrasts from person to person, of course, but look closely and you're also likely to see a variety of trends mashed up into one person at any one time. Sometimes it's on purpose: an eclectic look as a trademark, let's say.
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Email 101: How to write better subject lines
Entrepreneur
No doubt, a subject line can make all the difference between someone opening your email, deleting it or marking it as spam. Creative lines tend to stand out more in the inbox. But trust in the sender also matters — sometimes even more — when deciding whether to open or delete an email.
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How to build more confidence and be more successful
Small Business Trends
Confidence in yourself, others and in your business is vital to your success. Having confidence in your abilities is vital to your success in business because without it, you might be able to start a business, but you will likely hesitate to expand or leave your comfort zone, which is necessary to grow and thrive in a competitive economy.
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Missed last week's issue? See which articles your colleagues read most.

    SAGE announces SAGE Mobile 3.7 (SAGE)
Behavioral interviewing improves bottom line (By Bob Fortune)
Is it time to bag the plastic? (The New York Times)
3 ways to get more subscribers on your email list (Business 2 Community)

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12 tricks for tabletops
EXHIBITOR
Often disregarded as insignificant bits of fluff, tabletops have just as much as heart and chutzpah as big dogs twice their size. But to make the most of these agile little fellas, you need to understand both the breed and proper handling. Here, then, are 12 tricks and techniques to turn your potent powerhouse into a top performer.
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3 lessons learned from implementing marketing automation
EXPO
Move over social media. Something new has come along for publishers that's making audience development (nearly) sexy: Marketing automation. Seemingly overnight, media blogs, webinars and conference sessions are hailing marketing automation, behavioral targeting and lead nurturing as the new panacea, offering publishers opportunities to deepen their relationships with audiences and sponsors.
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10 tips to get the most out of your next conference
Event Checklist
If you are planning to attend an upcoming conference to gain new skills, network with professionals in your industry, or learn about new trends, it is important to prepare yourself for the event. There are plenty of reasons to attend a conference, including the free refreshments and meals, but if you do not prepare in advance you are not going to get the most out of the event.
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