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Top tech tools to help your small business grow
When you're launching a small business, the details matter. Even though you're starting out small, you still have to convince your customers that you're a big deal. Thankfully, there's a wealth of technology tools out there to help you look the part and better serve your customers.
Laurie McCabe, a partner in the SMB Group, which provides technology research for small and medium-sized businesses, offers five tech tips to help your small business grow.
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Debunking these 4 lease-renewal myths
By Dale Willerton and Jeff Grandfield
Whether you are leasing space in a strip plaza, office building, shopping mall or industrial warehouse, you eventually have to face a lease-renewal negotiation with the landlord. Considering the average commercial tenant only negotiates a couple of leases in his or her lifetime, it's easy to understand how leasing myths can persist. Occasionally, the landlord creates and propagates these myths, but real estate professionals are also guilty of embellishing the truth.
4 critical things every business must know about mobile marketing
When was the last time you saw anyone without their cell phone within arm's reach? Through their cell phone, your customers have a portable online access point with them at all times.
It's important to know how many of your customers interact with your business via their mobile devices so you can prioritize your mobile marketing strategy within your overall marketing mix. One of easiest ways to check your mobile traffic is to log in to your Google Analytics account.
9 fascinating digital marketing stats from the last few days
As reported recently, Periscope users shared their livestreams on Twitter 1.5 million times through May 22 — 1,510,709, to be exact — since the app became popular in March, according to Nuvi. The social analytics company has now also revealed that Periscope competitor Meerkat livestream URLs were shared on Twitter 1,521,424 times during the same period, which is slightly higher and a bit surprising since Periscope has been perceived as the more popular app of the two for the last couple of months — not to mention that Twitter owns Periscope.
'Oh, I forgot to mention ...'
By Jeffrey Dobkin
It's your reason to call. It's what you didn't tell them in your letter, postcard or your last phone conversation. Sure, you're continually mailing your best prospects to get them to call you — or at least that's the primary objective of the mailing pieces I create for my clients. And you're mailing to customers all the time to make sure you keep up your relationship with them, where your calling goals lean toward continually building their confidence and loyalty.
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How Facebook's video-traffic explosion is shaking up the advertising world
Cenk Uygur can pinpoint the day he realized that Facebook video was going to rewrite his business model. It was April 6, the day his digital-video startup, TYT Network, uploaded a clip to the social network called "Teachers Sent to Jail FOR DECADES."
The video didn't strike Uygur as anything special — just a typical example of his network's progressive news commentary. But by lunchtime, it had racked up 7 million Facebook "impressions," or people who saw it in their Facebook News Feed. By the time he finished eating, it had added another million.
Is small business for me?
There are 28 million small businesses in the U.S., according to the SBA. They created 63 percent of new private sector jobs and 42 percent of private sector payroll. Headlines are grabbed by young entrepreneurs who are starting high tech companies, but in reality people over 50 own 51 percent of small businesses, while those between 35-49 own 33 percent and those under 35 own 16 percent. Women own 36 percent of small businesses, 2.3 million businesses are Hispanic-owned, 1.9 million are owned by African-Americans and 1.6 million are Asian-owned.
How to distribute your marketing budget between SEO and PPC
SEO or PPC? This is a marketing question that every business owner asks at some point in time. The dilemma here is because SEO is more sustainable but often takes a long time to show results. PPC on the other hand can get you customers right off the bat. But this strategy requires you to keep spending money for every new customer. If you stop advertising, you stop seeing new customers.
If you are just starting out, your marketing budget can be pretty tight.
How to get paid without alienating your customers
By Yasmine Bachir
For any business, getting paid on time is essential. If you have cash going out regularly but can't ensure you're being paid on time, a cash-flow gap will develop that could result in bankruptcy if left unresolved. The key is to do everything possible to get paid on time and ensure positive cash flow, especially for small businesses. But this can alienate your customers if they feel you're putting pressure on them or being unfair in your demands, which can also damage your business.
This 'Lucky Charms' video could be the future of advertising
Advertising to millennials is a difficult gig. They skip, block, or outright ignore ads on TV, the web, and YouTube.
It's an especially difficult job for a YouTube network like Machinima, whose revenue depends on developing and planning effective ad campaigns for the platform.
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