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Disney proves that profitable marketing is about brand stories
According to author Will Burns: Marketers are often told that storytelling is the key to branding. That your brand needs a story in order to give your products context, meaning and emotion. The concept of "content marketing" often gets thrown into the argument since it's such a good instrument for storytelling. Some marketers buy it, others don't. Well, I had an epiphany that I believe proves that a compelling brand story increases revenue. And it was inspired by Disney.
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How your business can get a PR story this summer in 5 steps
By Emma Fitzpatrick
We're inundated with ads now more than ever. Throughout the course of one day, we see an incredible 5,000 ads. That's one every 11.5 seconds. And how many of those can you ads can you recall? Much of the time, our brains barely see these ads — which means their messages certainly aren't sticking. So, the solution isn't to spend more on advertising. It's to try something different. Break through the advertising noise and get the attention of your audience through public relations.
How to be fearless in your small business
According to author Ashleigh Ryan:
Starting an online business can be overwhelming and down right scary!
It's a whole new world out there, and not everyone is going to support you. I remember when I first started my entrepreneurial journey I was afraid of failure, I didn't want to tell anyone about my new business because I was terrified of what everyone would think of me if I wasn't successful.
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What is the impact of social media on PR?
Business 2 Community
In a recent study done by ING, it was reported that 81 percent of PR professionals feel they can no longer do their job without social media. 78 percent of them felt it was important to their daily work. On the flip side, 78 percent of journals feel they can no longer do their job without social media. 50 percent of them admit that when they use social media, they do not feel the need to fact-check.
The undeniable benefits of having happy customers
By Jessica Taylor
"The customer is always right." These five important words form a motto within any organization. No matter what field you work in, engaging with others is a key aspect. Having happy customers begins with customer service, but great customer service begins with you. Whether you're communicating face-to-face, on the phone or via the Internet, knowing the proper tools is crucial. A single failure in response — whether it's in tone, lack of information, etc. — can cause a negative review.
How to strike a balance between marketing and tech
The chief marketing technology officer, or CMTO, role is emerging inside companies to help businesses find a happy medium between the opposing natures of marketers and technologists. Here's how CMTOs bring it all together.
Intelligence rather than image will shape the future of marketing
Today, more than 50 percent of all purchases are digitally influenced, a number that will rise to 100 percent by 2018. As consumers leave digital traces everywhere, data is becoming available in abundance. For the first time, a marketer’s core competency needs to be around data and technology, not messaging and imagery.
Pinterest's new buyable pins benefit businesses and users
By Katina Smallwood
A new benefit is coming to Pinterest in the coming months: the ability to purchase pinned items through a new "Buy it" button. Until now, the social media juggernaut has served mainly as a website reserved for planning, and the company hopes the new foray into the e-commerce market will make the website more interactive and satisfying to users. The new button will allow users to purchase items without being redirected to an additional webpage.
'We don't have a marketing department, our customers do that for us'
Business 2 Community
Five weeks ago we moved into our new home — a house we've been planning over the last 4 years and building for the last 10 months. We've had to master the art of driving good deals and hard bargains and given we're electric only — no gas, which is unusual for a house in the UK — we had to find a pretty good option when it came to energy prices.
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