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SPPA NEWS

Webinar Wednesday is next week
SPPA
Michelle Gulli will present next week's webinar, "Personal Development: How We Can Improve Ourselves to Reach Future Goals." This webinar will go into the steps of the coaching process, which helps to focus on future behavior and the process to reinvent you. Michelle will go over what it takes to start to change your behavior and reach the goals that you have been striving for. "We are always talking about how to sell products, what products to sell, case studies and how to market our services but we are never really addressing how to make sure that we are in the right mindset in order to apply everything that we learn," says Gulli. "If we are not feeling right within our minds and hearts this reflects into the way we run our business and ultimately the way we operate on a daily basis."

Webinar Wednesday is free for SPPA members and $25 for non-members. For more information and to register, click here.
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IMPORTANT SPPA DATES


Date Event Location
July 15 Lafayette Promo Lunch Lafayette, Louisiana
Aug. 19 Decatur Promo Lunch Decatur, Alabama
Sept. 9 Louisiana Fall Showcase Baton Rouge, Louisiana
Sept. 10 Mississippi Fall Showcase Jackson, Mississippi
Sept. 11 Alabama Fall Showcase Birmingham, Alabama
Oct. 21 Holiday Showcase Pensacola Beach, Florida


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS


Small business, job creation, and why we should lend to young companies
Forbes
Any honest conversation about creating jobs in the United States must include the role played by small business. Collectively, these businesses create the lion's share of new jobs. The current SBA Administrator Maria Contreras Sweet regularly argues that two out of every three new jobs are created there. So when Experian approached me with a new study that explored the impact of small businesses (particularly startups), on our economy and what we could do to encourage more job creation, they had my attention.
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How to cultivate brand authenticity for your business
By Emma Fitzpatrick
Brand authenticity is a term you hear a lot, but not everyone knows how to define exactly what the term means. Typically, you know it when you see it — and when you don't. For example, Spirit Airlines was in the hot seat recently for automating their social media platform. Customers looking for that personal touch got bombarded with canned responses. Yikes. The airline completely missed the point of social media — genuine connections between consumers and authentic brands.
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Social media for small business: 8 tips for managing social media marketing
PRNewswire via CNNMoney
While it should come as no surprise that social media has risen to become a powerful branding tool for small businesses, marketers often wonder if the rewards outweigh the challenges, and if so, how can you maintain your efforts with the limited resources at hand? PR Newswire's Small Business PR Toolkit contributing author, Penny Sansevieri, understands the demands of managing various social media platforms and in her latest post suggest eight ways to manage these online channels in order to ensure they are continuing to benefit your business.
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A small business owner's guide to building an Internet presence
Forbes
In 2015, branding, PR and marketing all run through the internet. If you want any chance of succeeding in complex and crowded global marketplaces, you need a strong online presence. However, for small business owners who are either inexperienced or preoccupied, it can be challenging to know exactly where to start.
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How to turn a one-time buyer into a lifetime buyer
By Benoit Gruber
Customer service — both good and bad — has a long-lasting impact on revenue. Today, customers can immediately go online to voice frustrations and discontent with a brand. With online purchases and competitor information easily available, a business's time frame to please customers during the purchasing phase is short. It's up to each business to make sure customers are happy at every stage to gain repeat business. Here are a few tips to turn a one-time buyer into a lifetime buyer.
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Twitter said to plan marketing campaign, ads for live events
Bloomberg
Twitter Inc. is working on a marketing campaign to better explain how to use its services, people with knowledge of the effort said. The company, which is in the middle of a search for a new chief executive officer, wants use the campaign to show the public the benefits of Twitter, said the people, who asked not to be identified because the plan hasn't yet been announced. It’s the first major campaign by Twitter to promote its own products.
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5 ways to build an air-tight case for boosting your marketing budget
Entrepreneur
Digital marketing budgets are on the rise. According to Gartner, they're expected to increase by nearly 10 percent this year, and have been steadily growing year-over-year for some time. The reason? Marketing now owns the sales cycle. While buyers were once satisfied learning the ins and outs of a product or space from a salesperson, buyers today prefer to self-educate. They lean heavily on content, studies and unbiased advice from peers to evaluate options and decide where to spend.
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New chip credit cards putting squeeze on small businesses
The Associated Press via ABC News
New credit and debit cards with computer chips are putting the squeeze on small businesses. The cards being rolled out by banks and credit card companies are aimed at reducing fraud from counterfeit cards. As chip cards are phased in, magnetic stripe cards, which are easier for thieves to copy, will be phased out. Businesses of all sizes face an Oct. 1 deadline to get new card readers and software that can handle chips. Most estimates of transition costs for small companies vary from the low hundreds to tens of thousands of dollars due to the wide range of equipment used.
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Colby Horton, Vice President of Publishing, 469.420.2601
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