This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




Text Version    RSS    Subscribe    Unsubscribe    Archive    Media Kit June 26, 2015

Home   News   About   Membership   Contact    

 


IMPORTANT SPPA DATES


Date Event Location
July 15 Lafayette Promo Lunch Lafayette, Louisiana
Aug. 19 Decatur Promo Lunch Decatur, Alabama
Sept. 9 Louisiana Fall Showcase Baton Rouge, Louisiana
Sept. 10 Mississippi Fall Showcase Jackson, Mississippi
Sept. 11 Alabama Fall Showcase Birmingham, Alabama
Oct. 21 Holiday Showcase Pensacola Beach, Florida


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS

It's not sales vs. marketing; It's sales AND marketing
Entrepreneur
There have been a number of times that we've walked into an organization looking for some marketing assistance, and we hear a familiar tune:
"Marketing doesn't work, it costs too much!"
"Sales aren't doing their job! I’m sending them leads!"
If you've grown up with siblings, this scenario can sound very familiar to quarreling brothers and sisters, but what is really going on here? Why do so many organizations seem to have problems when it comes to aligning their Sales and Marketing teams?
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  


4 ways to connect after Safari starts blocking ads
By Emma Fitzpatrick
Everyone was buzzing recently about Apple’s newest venture — Apple Music, a Spotify competitor. There was something far more important that was also announced during Apple's Worldwide Developer Conference. When Apple releases iOS 9, adblocking will be available on Safari’s desktop and mobile browser. Kiss your mobile ads' effectiveness goodbye. However, you can pivot your marketing and advertising strategy to get ahead of this problem.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


10 marketing automation hacks all businesses should be using
Entrepreneur
Companies such as Dropbox, Airbnb and countless others have used growth hacking to rapidly increase their acquisition rate. As a result, it's no wonder that the term growth hacker has become nearly synonymous with digital marketing success. In case you're unfamiliar with the term, Neil Patel makes it clear in his definitive guide.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Email marketing: A tough look at what works and what doesn't
VentureBeat
In VB's recent report on email marketing, we found that nearly 80 percent of email marketers struggle with the basics of maintaining or growing subscribers using email marketing. More than 50 percent are dissatisfied with their current email marketing provider. So what's the problem? In this upcoming webinar, we'll share not only the findings of our investigation into nearly 708 email marketing vendors, but our panel of experts will open up about their successes, challenges and how to make email marketing one of the most reliable growth channels.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Missed an issue of The SPPA eNews? Click here to visit The SPPA eNews archive page.


Why aren't you personalizing your marketing?
By Peter Moloney
Are your marketing programs really delivering the most relevant, personalized message to each individual customer? If not, why not? I'm not talking about inserting the customer's name in the marketing content. I'm not talking about delivering customized messages to different segments or groups of customers. I'm talking about putting the right offer in front of every "individual" customer at the right time — the one most likely to get them to buy now. Is there a more important objective for marketing than that?
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


What they haven't told you about mobile-1st marketing
Entrepreneur
Any marketing effort should be driven by the fact consumers love their mobile devices. It's of their most prized possessions. It's their best friend, the object they always carry with them and most importantly, the device through which they will most likely access your service. As the mobile industry grows, brands appear to be showing a deeper understanding of this new reality and seem to be doing their very best to adjust.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


10 social media trends that will shape marketing over the next decade
The Guardian
It's 2015 and brands have figured out how to best use social media for business. The last decade was filled with trial-and-error attempts to succeed as the operating environment evolved. However, the same trends that created this environment have continued to develop and unless brands adapt, their efforts at digital engagement will be a waste.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


 

SPPA eNews
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Ryan Clark, Content Editor, 202.684.7160  
Contribute news

Be sure to add us to your address book or safe sender list so our emails get to your inbox. Learn how.

This edition of the SPPA eNews was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here — it's free!
Recent issues
June 19, 2015
June 12, 2015
June 5, 2015
May 29, 2015



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063