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SPPA NEWS


Pro Towels promotes Keith Lofton to national accounts manager
Pro Towels
Pro Towels, the industry's largest towel supplier, announced recently that Keith Lofton has been promoted to the position of national accounts manager. Lofton has over ten years of experience in the promotional products industry, including the last four as Southeast Sales Manager with Pro Towels. In that role, he developed many strong business relationships while growing sales exponentially throughout the region.

Brian Porter, Pro Towels vice president of sales and marketing, commented, "Keith is the ideal person to step into this position. His track record of success and enthusiasm for exceeding customer expectations fits the Pro Towels philosophy perfectly. Our national accounts will be in great hands."

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IMPORTANT SPPA DATES


Date Event Location
July 15 Lafayette Promo Lunch Lafayette, Louisiana
Aug. 19 Decatur Promo Lunch Decatur, Alabama
Sept. 9 Louisiana Fall Showcase Baton Rouge, Louisiana
Sept. 10 Mississippi Fall Showcase Jackson, Mississippi
Sept. 11 Alabama Fall Showcase Birmingham, Alabama
Oct. 21 Holiday Showcase Pensacola Beach, Florida


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS


Instagram steals social spotlight: 3 ways to make your business shine
By Emma Fitzpatrick
If you've been on Instagram lately, then you may have already spotted a couple changes. The Instagram site now has much larger pictures and closely mirrors the layout of its app. Speaking of which, the "Explore" section of the app has a different format. Now, trending places and hashtags are prominently displayed and updated in real-time. Here, you can search for top trends, places, tags and users all at once. Granted, these changes seem small, but their end goal is not.
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How brands are paving the way for Periscope marketing
Entrepreneur
As more brands join and use apps like Periscope and Meerkat, it's becoming clear that live streaming will play a major role in digital and social marketing in the coming months and years. Live streaming is anything but new; however, it's recently jumped to the forefront of industry discussions, since the launch of Meerkat and Periscope.
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Square adds payroll to its ever-expanding offerings for small businesses
Forbes
Square is quickly becoming the one-stop shop for small merchants. In the last year, the San Francisco-based financial services company launched a scheduling and booking system, marketing tools and Square Capital, a small business cash advance program. Recently, Square added payroll to that list of services, introducing a product that it hopes can take on incumbents like ADP and Intuit by helping business owners better track employee hours and financial records.
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How Obama's new proposed overtime rule affects your business
By Jessica Taylor
An important change in the American workplace is occurring — and it could affect you and your business. A proposed new rule regarding overtime pay would mean increased paychecks for up to 5 million workers, according to the Obama administration. A proposed adjustment to the Fair Labor Standards Act — establishing the 40-hour workweek and rules for working overtime — would raise the salary threshold for overtime for the first time since 1975.
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Study: 43 percent of Facebook pages use paid advertising
Business 2 Community
According to author Marko Saric: Approximately 43.36 percent of pages we looked at in our study used Facebook advertising, buying 31.51 percent of their total reach. The larger the page, the higher the chance that the page is using ads. 48.28 percent of the largest pages used ads, while only 23.81 percent of the smallest pages did the same.
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12 questions to ask before you hit 'Send' on social media
Buffer via TIME
According to author Kevan Lee: Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update. To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet.
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Klear gets $1.5 million to grow social media analytics platform
TechCrunch
Twtrland, which wants to make comprehensive social media analytics easy to understand, has raised $1.5 million in new funding from Altair, GIG, and TMT. It is also rebranding as Klear, since the platform now looks at data from Facebook and Instagram in addition to Twitter, and plans to integrate other social networks, including Pinterest, Google Plus, and LinkedIn. Along with an earlier seed round, its latest funding brings Klear's total raised so far to $2 million.
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SPPA eNews
Colby Horton, Vice President of Publishing, 469.420.2601
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