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IMPORTANT SPPA DATES


Date Event Location
July 15 Lafayette Promo Lunch Lafayette, Louisiana
Aug. 19 Decatur Promo Lunch Decatur, Alabama
Sept. 9 Louisiana Fall Showcase Baton Rouge, Louisiana
Sept. 10 Mississippi Fall Showcase Jackson, Mississippi
Sept. 11 Alabama Fall Showcase Birmingham, Alabama
Oct. 21 Holiday Showcase Pensacola Beach, Florida


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS

Using SQL to the make the most of your small business data
By Lonny Alfred
Do you know the answers to some basic questions about your business? What percentage of customers are active on your platform? Who are your most active users? Who are your most valuable customers? With more consumers making most of their purchases online, small businesses are increasingly embracing e-commerce, making it more apparent that they need to have the answers to those questions. The good news is those answers already reside in your customer database.
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How to quickly master social media marketing for small business
Forbes
According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time, Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers. It's no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday.
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5 strategies to optimize email marketing targeting millennials
Entrepreneur
Think fast: What's the first thing you do when you wake up? Stretch and yawn? Hit the snooze button? Go to the bathroom? Brush your teeth? If you're a millennial, the answer is most likely "check my smartphone." According to a recent report from IDC Research, 80 percent of smartphone users check their mobile devices within 15 minutes of waking up each morning, and 79 percent of adult smartphone users have their devices with them for 22 hours a day.
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How to harvest the power of bloggers in 5 steps
By Emma Fitzpatrick
Landing a business profile on the cover of The New York Times seems like all you could hope for. But there's another form of media that can move the needle for you far more. Though, it may not be quite as prestigious, it's much easier to achieve. Blogs are the new media equivalent of the country's top newspapers. In fact, shoppers trust bloggers more than journalists. That trust leads to sales — 23 percent of consumers say they buy an item because of a blogger's recommendation.
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Why social marketing is no longer 'a dunk in the dark'
Advertising Age
A majority of brands are missing out on social's ability to drive business results. While the social landscape has changed dramatically, many marketers haven't evolved their approaches to social media strategy, content, paid media and measurement to keep pace with new opportunities, putting them at risk of wasting money on approaches that simply are not built for today's communications environment.
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The importance of marketing face-to-face in the modern age
Huffington Post
Smart phones, e-mails, video conferences. Modern technology makes it easy to do your business from anywhere, any time any place. But think about the last time you got an email from a stranger who wanted something from you that didn't involve offer for payment to engage your business services upfront. Perhaps that person was even marketing the services of his or her company to you. What did you do?
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Use the 4C formula to double your closing ratio
By Fred Berns
Business professionals who struggle to close sales need only follow the 4C formula: conflict, communication, commitment and cost. Determine the conflicts — the biggest challenges and pains a prospect faces that your product or service may resolve. Then communicate your ability to help. Determine how committed your prospect is dealing with their pain and satisfying their need. The final step of the formula is when you ask them the cost of not moving ahead with you and making a change.
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The single marketing practice that will make you win in Google's search results
Forbes
There's an easy way to throw a room full of marketers into a frenzy. Ask a simple question — "What's the one thing you should be doing to improve your search rankings? Go!" The shouting will begin. "Linkbuilding!" "Guest blogging!" "Content marketing!" "SEO!" "Schema!" "Evergreen content!" Someone will throw an elbow or a fist, and it's all downhill from there. Where's the truth in all the inconsistency? Where's the peace in the melee? What should be done?
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Colby Horton, Vice President of Publishing, 469.420.2601
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