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Huffington Post
The idea of starting a small business can be very intimidating. The pressures and pitfalls loom large, making one wonder if it is worth the effort. But with zeal, planning, and diligence you can deal with, if not avoid most of these pitfalls. The key here is a good foundation. So, without further ado, here are a few steps that will help you start your small business with every chance of success.
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By Danielle Manley
 Retailers now have the task of selling to consumers who don’t "seem to enjoy purchasing things," according to Fast Company. In the past, people enjoyed purchasing luxury items. Buying luxury items in and of itself was the experience shoppers desired. However, this has become "boring" and doesn’t bring the excitement today’s consumer desires. What do consumers want? What will make them your customer? Give them an experience.
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American Banker
Consumers typically get to enjoy cool new banking technology first, followed by commercial customers.
But businesses — especially small to midsize ones — are losing patience with this traditional pecking order and increasingly bolting to high-tech nonbanks in response.
While a lot of the talk of the next wave of fintech are usually referred to in the context of consumer banking, banks also need to think about delivering these services to small and midsize business customers, or run the risk of losing them.
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Marketing Land
Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy.
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eMarketer
A significant portion of a typical business-to-business (B2B) marketing budget goes to content creation, but much of it isn't ideal for sales scenarios. Sales enablement technology ensures that sales teams have access to the specific content they need while maintaining a consistent brand message that keeps marketers happy. Peter Mollins, vice president of marketing at sales enablement vendor Knowledge Tree, spoke with eMarketer's Maria Minsker about why marketing content doesn’t always cut it, and how sales enablement tools can help.
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By Emma Fitzpatrick
 Three months after the full rollout of Facebook Live, the new tool is catching on quickly. Within the last week alone, Facebook Live videos have dominated the news cycle. Seemingly ordinary individuals across the country have captured footage of monumental events, from the death of Philando Castile and the Norfolk, Virginia, shootout to the military coup in Turkey. Facebook Live has reached the tipping point and is doing its best to capitalize on the momentum.
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Entrepreneur
There's been a lot of talk about plagiarism lately... enough said.
As a one-time student, as a professor, as an industry professional, as a writer and as a conscientious human being I am, of course, against all forms of plagiarism.
While it seems like there are some hard and fast rules about plagiarism in general and some software to help detect/prevent it, there actually is a fairly fine line (if not invisible line) when it comes to plagiarism in marketing.
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eMarketer
More than three-quarters of U.S. senior marketers feel that understanding marketing technology has become increasingly important to their success, May 2016 research revealed. Nearly two-thirds of senior marketers in Western Europe feel the same way.
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| Date |
Event |
Location |
| Aug. 9, 2016 |
Promotional Products 101 Training |
Birmingham, Alabama |
| Aug. 24, 2016 |
Happy Hour |
Montgomery, Alabama |
| Sept. 7, 2016 |
Louisiana Fall Showcase |
Baton Rouge, Louisiana |
| Sept. 8, 2016 |
Mississippi Fall Showcase |
Jackson, Mississippi |
| Sept. 9, 2016 |
Alabama Fall Showcase |
Birmingham, Alabama |
| Dec. 13, 2016 |
Holiday Party |
Birmingham, Alabama |
For more information on these SPPA events, go to www.sunbeltppa.org.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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