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5 steps to effective social media marketing
According to author Jennifer Klostermann: We've talked on a number of occasions about the social media cloud as well as topics such as social listening and would like to a bit about marketing in the social cloud.
Social media marketing can be a cost-effective and prolific tool when used correctly, and considering the continuing boom in the social media space, developing a robust strategy should be a top priority.
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4 ways to rock social — regardless of network
By Emma Fitzpatrick
Every social media network has its own quirks and best-practice rules. Yet keeping all those tips and tricks top of mind can prove to be tough — especially if you're juggling other aspects of business. Luckily, there's a way to simplify your social media presence. By embodying these four universal rules of social media, you can skillfully and swiftly move from one network to the next. First, it's important to unify your brand's profiles.
15 mind-blowing stats about mobile marketing
Mobile marketing is a must-have strategy, as demonstrated by the following facts. Consumer media consumption habits are increasingly mobile, and marketers have begun to ramp up their strategies. However, there is still a gap between consumer adoption of mobile and marketer spend on the digital platform.
Additionally, the findings below demonstrate that the rules about mobile engagement have changed over time, as consumer consumption habits have shifted.
B2B marketing on social media: The dos and don'ts
Business 2 Community
According to author Amy Edwards: We all know that social media is an invaluable tool for marketing and communicating with potential customers and actual customers — but in addition to being crucial for B2C marketing, it can also be an extremely effective platform for B2B marketing too.
As with B2C marketing, B2B marketing on social media allows you to get your company directly in front of a potential client or partner, enabling you to make that valuable first connection and potentially make your company stand out from the crowd.
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Tips for conducting business across continents
By Benoit Gruber
If you're looking to conduct cross-continent business, know that you can, but the task is not easy. Managing one location has its own challenges, like keeping up with all of your departments — human resources, sales, marketing and the like. Now, think about doing that, but all over the world where there are different time zones, cultures and expectations. Those of you who already run a multilocation enterprise know how difficult this can be.
Why you need to diversify your marketing
It used to be that silver bullet solutions worked for marketing. Groupon, for instance, was able to become one of the fastest growing companies in the world by initially using Facebook advertising as their silver bullet, then shifting to referral marketing after they achieved a healthy customer base.
Some companies rely on radio, PPC (pay per click), SEO (search engine optimization), trade shows, or one of the dozen or so other marketing mediums to grow their business.
To see results, entrepreneurs must choose the right marketing metrics
Many small business owners still equate "better sales" with gaining more customers and revenue. At the face of it, it seems like an easy equation, right? However, when it comes to marketing, they find it difficult to attach a significant ROI to their marketing efforts. Result? They ask, "Did we spend those marketing dollars wisely?"
The problem is, most small businesses don't use data for their marketing activities and even when they do, they don't use the right data.
Everyone wants video content, but how do you measure its impact?
By Mayur Kisani
As videos become increasingly popular, an important question for marketers has also arisen: How do we measure the effectiveness and ROI of our video content? Creating effective videos of substance and value has costs, which must be justified by marketers to the company. Let's face it, there are a dozen different metrics and statistics available that validate our decisions, but which of those has real business impact? Here are a few.
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