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How to gather fabulous testimonials about your work
By Sydni Craig-Hart
Doesn't it feel great to receive commendation for the work you do? There's nothing better than knowing you've truly made a difference in someone's life or business and have helped them reach a new level of success. Even better than your personal feelings is the fact that receiving positive feedback from your clients creates social proof for prospective clients. This is one of the reasons websites like Yelp are so popular. Like it or not, the folks who are considering hiring you are going to look up details about what it's like to work with you.
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Industry Pulse: Do you have a system for client feedback?
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INDUSTRY NEWS


Eco-friendly promotional products
Promotional Merchandise
This year saw the launch of the European Promotional Products Association's Code of Conduct for Corporate Social Responsibility. For several years the European Promotional Products Association has been working for the introduction of a European sustainability standard for the promotional products industry.
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Logo or no go — screen printing success
Wearables
Customer-supplied logos can be a hassle, so here are the five essential steps to getting them fixed up for screen printing. Nothing may be more important to a company than its logo — and yet, when it comes to screen printing, rarely is it handled with care. Customers will provide their logos in a wide array of formats, sizes and levels of usability, with little guarantee that what you receive is ready to go on the press.
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Hot promo products
Print and Promo
Welcome to the dog days of summer. Looking for the hottest products on the market? Look no further. Here's the scoop on some additional promotional items.
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BPA-free plastics going on trial In Texas
NPR
Scientists and lawyers are scheduled to debate the safety of certain "BPA-free" plastics in a U.S. District Court in Austin. At issue is whether a line of plastic resins marketed by Eastman Chemical contains chemicals that can act like the hormone estrogen, and perhaps cause health problems.
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The state of thermal transfer and digital printing
WhatTheyThink
Heat transfers may not be one of the more obvious uses for digital printing, but for years the innovative companies have been successfully building up a market in a variety of ways.

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How to get the most from a professional conference
By Dave Bowman
You've signed up to attend a professional conference focused on your field or industry and, as the conference date approaches, you finalize your travel arrangements and prepare for several days of learning and exploration.

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Things I wish I knew before opening an ecommerce business
Practical eCommerce
You might be prepared to open an online retail business. You have the funding, cash flow planned, inventory managed and even a marketing campaign ready to launch.

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Your inner language and your bottom line
PC Today
On the challenging days in your business, do you notice how your mood affects the people around you, especially your clients and your staff? It may not appear on a conscious or external level that you are projecting grief, anger, resentment or fear, but your clients can tell.
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Looking for similar articles? Search here, keyword SMALL BUSINESS.


Avoid these common hiring mistakes
By Mel Kleiman
Did you ever think you'd hired an eagle, only to have the person turn out to be a turkey on the job? At one of my recent speaking engagements, one participant brought down the house when she said: "I interviewed the good twin, then the evil twin showed up for work." The reasons apparent eagles turn out to be total turkeys can most often be attributed to one of these four, common hiring mistakes.
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Increase landing page conversion rates
PC Today
We've all heard the adage, "A picture is worth a thousand words." Images resonate with viewers much quicker than text which is why advertising agencies invest time and resources to use the right photographer and the right photo for a campaign.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How about some face time instead of Facebook? (PromoKitchen)
SPPA members are saving 15 to 45 percent on FedEx (SPPA)
Improve your chances of getting a small-business loan (Fox Business)
Are you getting the most out of your QR codes? (The Digital Nirvana)

Don't be left behind. Click here to see what else you missed.


4 tips for staying productive while you travel
Mashable
Not too long ago, work meant being in an office and travel meant not working. Today, with both flexible employers and digital communication tools, many of us can work from anywhere. But, it's easier said than done.
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Why work loneliness isn't a personal problem (and how to conquer it)
Lifehacker
Where do you fall on the spectrum of working alone, together? Work is a social thing. It's done with people, and at the very least, for people. At the same time, you are one person with a job to do. When those personal and social gears are out of alignment, when you're not connecting with the people you spend so many hours a day with, you get lonely.
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