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IMPORTANT SPPA DATES


Date Event Location
Sept. 9 Louisiana Fall Showcase Baton Rouge, Louisiana
Sept. 10 Mississippi Fall Showcase Jackson, Mississippi
Sept. 11 Alabama Fall Showcase Birmingham, Alabama
Oct. 21 Holiday Showcase Pensacola Beach, Florida


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS

Take advantage of Pinterest's Promoted Pins
By Emma Fitzpatrick
Instagram recently announced that it will soon allow brands to easily buy and schedule ad space with a pinpointed audience. This will bring huge changes to the organic reach of Instagram content, while also presenting an opportunity to connect with more users. But before Instagram rolls out their new ad platform, make sure you've got Pinterest's Promoted Pins down pat. Read on to learn how Promoted Pins work and best practices for setting up your own campaign.
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7 ways to get your social media audience in a physical store
Forbes
Social media marketing isn't just for businesses that operate exclusively online; it can also be valuable for stores with a physical presence. Typically, physically grounded stores use social media marketing to funnel traffic to their website, where people may be able to make purchases or learn more about the brand, but this isn't the only way to utilize social media marketing.
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It's time to rein in shady small business loan brokers
Forbes via Huffington Post
Ask any small business owner about finding a loan, and it won't take long for them to tell you: it's hard work. Applying for a loan is needlessly time-consuming, from navigating the labyrinth of lenders to the three-inch thick paperwork. The process is often so complex that data from the Federal Reserve suggests small business borrowers spend over four full days of man hours searching for a loan. To make matters worse, most lenders market themselves in exactly the same way.
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How the most innovative companies systematically disrupt
By Dr. Min Basadur
Some time ago, psychologist William J.J. Gordon suggested that inventing and learning are opposite forces that feed each other in turn. Inventing is characterized as a process of breaking old connections. Learning is characterized as a process of making new connections stick. When we invent, we "make the familiar strange." This permits us to view old phenomena in new ways, although this can be uncomfortable at first. When we learn, we "make the strange familiar."
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Study: Small businesses make more money with the cloud
TechRepublic
If you've been avoiding the cloud for your small business, you could be leaving money on the table. New findings from business software company Exact and Pb7 Research suggest that small businesses that have made the move to the cloud doubled their profits and achieved 25 percent additional revenue growth compared to their cloudless contemporaries.
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4 strategies that must be part of your marketing to customers
Entrepreneur
With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Many people don't post about their experiences, but still routinely check first to see what others are saying about the brand and the product online. This new customer paradigm is no longer a homogeneous group driven by traditional media, but a network of unique individuals who interact with each other to develop buying criteria and expect businesses to interact with them in a visible way.
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Unconscious biases: Why you're losing out on the best employees
By Pamela Wasley
Everybody knows a company's greatest asset is its people. But what happens when employers are predisposed to hiring a certain type of person for their business? Based on personal life experiences, you may inherently prefer to hire a man for this job, a woman for that one — and you may not even realize it's bias that's keeping you from exploring the best candidates for your open role. Researchers call this phenomenon unconscious bias.
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Customer service is the new marketing
Forbes
It's referred to as CX, one of those insider-y near-acronyms meant to convey significance through brevity. CX is shorthand for "customer experience," the significance of which cannot be underestimated in today’s dynamic, real-time business environment, especially to the marketing organizations that are the logical inheritors of the CX imperative.
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SPPA eNews
Colby Horton, Vice President of Publishing, 469.420.2601
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