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IMPORTANT SPPA 2014 DATES
|Sept. 3, 2014
||SPPA Louisiana Fall Showcase
||Baton Rouge, La.
|Sept. 4, 2014
||SPPA Mississippi Fall Showcase
|Sept. 5, 2014
||SPPA Alabama Fall Showcase
|Oct. 22, 2014
||Pensacola Promo Lunch
For more information on these SPPA events, go to www.sunbeltppa.org.
Is your supply chain ready for the holidays?
Doug Pasquale, senior vice president of supply chain solutions for Ingram Micro Mobility, shared with Apparel magazine his insights on supply-chain strategies ahead of the crucial holiday season. Apparel companies have several things to be prepared for ahead of the holiday season, including logistical planning, preparation for supply chain disruptions, and working with mobile device retailers.
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What's the worst piece of campaign swag ever?
The Washington Post
Along with interesting political candidates comes a bevy of even more interesting campaign swag items. The Washington Post analyzed six pieces of swag that successfully combined terrible fonts, over-used wit and some pretty terrible graphics to do more damage than good to several politicians' campaigns.
7 crucial steps to building a champion sales team
Joe runs a company with 19 salespeople, a mix of veterans and newcomers. Sales have been flat for the past 18 months even though the economy has improved. He is constantly making futile attempts to get his team to prospect more. Joe tries to show them how to sell more effectively, but they continue to fall back into the same old habits.
Successful ecommerce takes more than online presence, says new NASDAQ study
“Be disrupted, or disrupt yourself,” says Mike Stiller, associate director of corporate solutions at NASDAQ, in a phone call with VentureBeat. That’s the key takeaway from a new study he co-authored on ecommerce growth.
With the rise of companies like Amazon and eBay, traditional brick-and-mortar retailers have felt pressured to move their stores online, potentially killing off some of their physical stores in the process.
6 things to know about trademarks
Information Law Group
Trademarks are intellectual property. The different categories of intellectual property can be confusing, and as you are identifying and evaluating the different legal issues your business faces, you should seek to understand the role that each category plays. That way you can determine where you should focus your resources to cover the organization’s greatest needs.
Google gives businesses a hand with Google My Business
The Huffington Post
In recent years, small businesses lacking visibility in search engines have struggled to compete with large corporations. As the rules for ranking higher in search results pages have continually changed, small businesses have been tasked with creating content and engaging in social media marketing to reach customers. Those without professional marketing departments or quality vendors have especially struggled.
The results are in: What do small business owners think about their future?
Small business owners' optimism is growing even as they hold to a lukewarm view of the economy, according to a recent survey.
Nearly three-quarters of the owners questioned by the advocacy group National Small Business Association said they're confident about the future of their businesses, up from two-thirds in a similar survey taken in December.
Can Ralph Lauren take smart clothes mainstream?
Fast Company Design
“Breathe,” says David Lauren, Ralph Lauren’s executive vice president for advertising, marketing and corporate communications, to a muscled male model standing nearby.
A smartphone screen in Lauren’s hand, open to a Ralph Lauren-branded app, displays breaths per minute, and a yellow bar gives a slight jump forward when the model changes his breath. “They said if I just squat,” the model says, bending down to demonstrate, “heart rate should go up.” And indeed, a separate yellow bar revs forward.
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