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THE Show of the South announces dates for 2015
SPPA
SPPA has confirmed the dates of their flagship event, THE Show of the South, for the coming year. The show will again return to the Cahaba Grand Conference Center in Birmingham on Jan. 27 and 28. The professional development seminars and networking party will be on Tuesday the 27th, and the show will be on Wednesday the 28th. THE Show of the South is the largest event of the year for SPPA and the biggest tradeshow to come to the region all year. Registration will open the first of October.
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2 down, 1 to go
SPPA
The first two days of the SPPA Fall Showcase have been outstanding with a 20 percent increase in attendance in Louisiana and a 37 percent increase in Mississippi. Both shows almost doubled in size with over 20 new exhibitors participating. The final leg of the Showcase tour kicked off this morning in Birmingham with over 100 distributors coming through the door in the first hour.
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IMPORTANT SPPA 2014 DATES


Date Event Location
Oct. 22, 2014 Pensacola Promo Lunch Pensacola, Florida
Jan. 23-24, 2015 THE Show of the South Birmingham, Alabama


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS


Study: Consumers may doubt the quality of green products
Small Business Trends
Some entrepreneurs might assume that with environmental concerns top of mind, consumers will always respond positively to green products when available. Not so, a recent study finds. Consumers don’t want companies to focus on being green if it means their products will suffer in some other way. And according to research from the Yale School of Management, there’s a universal assumption that intentionally green products are usually lacking in other ways.
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Why free stuff has always been so irrationally exciting
Bloomberg News via Mankato Free Press
Loyalty points, frequent-flier miles, corporate-branded umbrellas, tote bags, stress balls and other trifles: All are contemporary versions of an old and very effective marketing strategy. We have always been suckers for free stuff. Many of us remember pulverizing dry cereal to dust in an attempt to retrieve a free prize at the bottom of the box. Older generations were drawn to the miniature books, plastic charms and base-metal tokens inside boxes of Cracker Jack, with caramel-coated popcorn and peanuts often an afterthought.
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UPS plans to offer pickup points for online orders
Internet Retailer
The leading shipping service for top online retailers in North America plans to introduce a service that will allow consumers to pick up their online orders from lockers in retail locations. United Parcel Service of North America Inc. began testing the service, called the UPS Access Point network, in July in New York City and Chicago, and plans to roll it out early next year, Alan Gershenhorn, chief commercial officer, told reporters today at a briefing in Louisville, Kentucky.
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Embracing change in business
By Catherine Iste
Regardless of industry or title, the one thing we all have to understand is the nature of change. In government, defense and law enforcement, sometimes it feels that change happens too slowly and we blame the bureaucracy and red tape. Oddly though, if something big happens externally, somehow our previously bureaucratic organizations seem to be able to respond quickly with new initiatives. Conversely, in the private sector, waves of words like entrepreneurial and innovation have inspired our CEOs to want organizational cultures that support and even create change. What skills and characteristics can we learn or embrace to be ready of the many faces of change?
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Top 6 holiday retail and consumer trends
Chief Marketer
Along with the hustle and bustle of the holidays comes significant change in shopper behavior: Long-gone are the days where a simple Black Friday promotion could be the focus of your holiday efforts. Here are six retail and consumer trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.
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Social media's trustworthiness found extremely lacking
Mobile Marketing Watch
In today’s society, social media, like Facebook, has become an everyday tool for many people. According to eMarketer, “The U.S. social network audience is big — 172.6 million people in 2014, or 54 percent of the population and 68.6 percent of internet users. Based on June 2014 research by Harris Interactive for WP Engine, many of those users are likely worried about privacy on such platforms.”
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5 rules for designing a great logo
Bloomberg Businessweek
This year, Ivan Chermayeff and Tom Geismar are getting their design-world due with a lifetime achievement award from the Cooper-Hewitt museum in New York. The milestone doesn’t signal impending retirement: The designers continue to practice — along with their younger partner, Sagi Haviv — using the same disciplined, research-heavy approach they developed more than 50 years ago. Bloomberg Businessweek spoke with Geismar about the universal guidelines companies and their designers should consider when developing branding campaigns.
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How to be an authentic brand
Marketing Week
The overuse of the term "authenticity" in brand communications is damaging its true meaning, new research seen by Marketing Week suggests. Different brands are considered authentic by different groups, according to the survey of 1,000 consumers by agency Firefish. For example, Apple scores more highly among women due to its design and vision, while the Samsung and HTC brands have greater credence among men for their technical excellence.
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THE Show of the South announces dates for 2015
SPPA
SPPA has confirmed the dates of their flagship event, THE Show of the South, for the coming year. The show will again return to the Cahaba Grand Conference Center in Birmingham on Jan. 27 and 28. The professional development seminars and networking party will be on Tuesday the 27th, and the show will be on Wednesday the 28th.

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7 secrets of happy small business owners
The Huffington Post
Sure, Fortune 500 company CEOs have plenty of quotes on how to achieve success or enjoy life, but what about some real advice for all the regular people? You can feel happier amidst the herculean task of running your small business by making small and simple changes to your daily habits.

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Seats still available for next week's Promo Lunch in Decatur, Alabama
SPPA
There are still some "free" seats left for area distributors to attend the SPPA Promo Lunch in Decatur, Alabama, on Wednesday, Aug. 20. The luncheon at JW Steakhouse will feature presentations from Crown Products, Lanco, Hit Promo and Vitronic.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Seats still available for next week's Promo Lunch in Decatur, Alabama (SPPA)
7 secrets of happy small business owners (The Huffington Post)
Mets give fan Phillies promotional truck (ESPN)
5 classic sales blunders and what you can learn from them (Inc.)

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