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Date Event
Jan. 28-29, 2014 SPPA Annual Tradeshow


INDUSTRY NEWS


The swag bag dilemna
LinkedIn
Chester Elton has been to a lot of conferences and conventions—hundreds of them. And like many conference attendees, Chester is familiar with adult trick-or-treating in the expos, involving dashing from booth to booth, collecting whatever it was they were passing out—the swag, giveaway, handout, freebie. Like remorseful binge eaters, conference attendees then sit in their hotel rooms, realizing they've overdone it. The problem: all that swag won't fit in a suitcase. That’s when the dilemma arises: What makes the trip home and what gets tossed?
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San Diego plastic bag ban moves forward
KPBS
The San Diego City Council's Rules and Economic Development Committee today unanimously directed staff to develop an ordinance to ban the use of plastic bags at grocery stores and other retail outlets in the city of San Diego. Nearby Solana Beach is among nearly 80 cities in California, including Los Angeles and West Hollywood, that prohibit or restrict plastic bags, which are considered a threat to the environment. The city of Encinitas is also developing a plastic bag ordinance.
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EPA quietly withdraws two chemical safety rules affecting plastics
The Huffington Post
The Environmental Protection Agency recently withdrew two draft rules dealing with the regulation of chemicals. The potential rules were in limbo at the Office of Management for several years. One of the rules was a proposal to add Bisphenol A (BPA), a chemical included in many water bottles and other plastic products that has been linked to a number of potential health concerns, to the list of "chemicals of concern" that would be subject to more scrutiny.
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Kodak emerges from bankruptcy as a smaller company focused on commercial printing
Print + Promo
The Eastman Kodak Company, the corporation made famous as a film giant, announced that it has emerged from Chapter 11 and restructured its business model 20 months after filing for bankruptcy protection. Antonio M. Perez, chairman and CEO of Kodak, explained that the company would move forward with a streamlined operation centered around digital imaging. "We have emerged as a technology company serving imaging for business markets—including packaging, functional printing, graphic communications and professional services," he said.
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Leed's adds more than 100 new items for the holiday season
Promo Marketing
Leeds, a leading supplier in the industry and member of Polyconcept North America, just announced the addition of more than 100 exciting new products, just in time for the holiday gift-giving season. The launch includes retail-inspired trends that reflect what end-buyers are looking for at this time of year, and provide distributors with a brand new collection of ideas to create winning promotions for their clients.
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EPA quietly withdraws two chemical safety rules affecting plastics
The Huffington Post
The Environmental Protection Agency recently quietly withdrew two draft rules dealing with the regulation of chemicals. The potential rules were in limbo at the Office of Management for several years. One of the rules was a proposal to add Bisphenol A (BPA), a chemical included in many water bottles and other plastic products that has been linked to a number of potential health concerns, to the list of "chemicals of concern" that would be subject to more scrutiny.

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Bobblehead promos lead to attendance jump
ASI
A new survey by The Wall Street Journal shows that Major League Baseball teams that gave away bobblehead products to fans this year increased their attendance by an average of 4.8 percent on the days of the promotions. In fact, teams like the Seattle Mariners and the Cincinnati Reds increased their attendance for bobblehead giveaway days by more than 40 percent.

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Sales-tax bill unfair to online retailers
AZ Central
In May, the U.S. Senate passed the so-called Marketplace Fairness Act, which would require online retailers to collect sales taxes for their customers’ state and local governments. While the bill still faces an uphill battle in the House, many brick-and-mortar retailers are already celebrating the advent of America’s Internet sales tax.

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12 phrases to avoid in sales e-mails
Inc.
If a prospective customer actually opens your e-mail, the last thing you want to do is irritate or bore the customer. Geoffrey James discusses 12 very common phrases that should be avoided in your sales and marketing e-mails .
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Making the mobile shopping experience smarter
Inc.
Shopping on a phone is usually difficult. It involves too much tapping on a tiny screen and much of the time the site that has what you needed isn't optimized for mobile anyway. Yet mobile e-commerce is steadily on the rise. In fact, last year it jumped from 81 percent in 2011 totaling nearly $25 billion in sales. According to eMarketer, in 2013 mobile retail purchases will grab a 15 percent share of all U.S. online retail sales, compared with 11 percent in 2012. A mobile-optimized website is a necessity.
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Reverse showrooming: Pinterest helps brick-and-mortar retailers
Practical Ecommerce
When consumers began using the sophisticated features of their smartphones to do price comparisons and make online purchases while browsing the aisles of stores, panic set in among brick-and-mortar retailers. It now appears that this practice— known as showrooming — might have been overstated. Moreover, it seems that social media, particularly Pinterest, is rescuing brick and mortar stores by motivating online shoppers to buy there.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Bobblehead promos lead to attendance jump (ASI)
Logo or no go? (Wearables)
7 P's of social media marketing that drive results (Forbes)
Yahoo settles on its new logo (The Wall Street Journal)
Notre Dame fixing souvenir cups (ESPN)

Don't be left behind. Click here to see what else you missed.


Six steps for effective listening
PPAI
PPAI has thoroughly analyzed the importance of leaders who cultivate and nurture effective listening skills to improve business results. Jeffrey Scott Klubeck has further emphasized that importance with six steps leaders can take to become a better listener.
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The three greatest myths of branding
Forbes
Think of a great brand. What is the first that comes to mind? What is the one thing that company does to build it? Tough to answer? Great brands are as complex as the consumers who ultimately determine their success. Regardless of the brand that first comes to mind, there is something we can learn from these dynamic brands as we explore the three greatest myths of branding.
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