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SPPA NEWS

R.S. Owens announces the completion of the 2013 Emmy Awards

R.S. Owens, the official manufacturer of the Emmy Award, is proud to announce completion of the 2013 Primetime Emmy Awards. The finished awards were sent from Chicago to Hollywood on Monday, Sept. 16, and on Sept. 18 the engraved bands with each nominee’s information, were sent to await the winner’s announcement. Engraving every nominee’s name on a band (the black brass plate which surrounds the base with the winner’s information), is a new tradition started in 2012. Rather than a wait for the band to be engraved and shipped to each anxiously awaiting recipient, the victor can now take home their personalized prize the same evening. By pre-engraving the bands, the Academy merely sorts through the bands to locate the correct one, attaches it and discards the rest. Now the recipient has television’s most prestigious award to carry home.
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IMPORTANT SPPA DATES

Date Event
Jan. 28-29, 2014 SPPA Annual Tradeshow


INDUSTRY NEWS


Retailers that ignore, discourage showrooming 'short-sighted'
BizReport
The average shopper age between 16 and 24 will wait in line at a checkout for just six minutes before giving up and leaving, according to previous research by omnichannel retail experts Omnico. Among older shoppers that wait time tolerance drops to under five minutes. New findings from Omnico reveal an even more worrying trend for High Street retailers.
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Magisto's automatic movie-maker app comamnds the ad potential of a cable TV show
VentureBeat
Over the last year, Magisto has seen users upload 50 million minute-long videos, with users uploading an average of two videos per month, according to Genauer. Also, in the last six months, Magisto has seen people view its video content 53 million times. Why does this matter? Well, it has to do with the potential for generating revenue through sponsored and promotional advertising typical of more traditional media, such as television content.
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Technologo forms partnership with Candy.com
Promo Marketing
Technologo, a leading provider of interactive image solutions, has been chosen by international retailer Candy.com to deliver dynamic product personalization on its website. Candy.com is a highly successful online retailer of confectionery, offering over 6,000 varieties of candy and confections to retailers, event planners, corporate candy buyers and consumers. Using Technologo's unique interface, shoppers on Candy.com can instantly personalize products such as gourmet lollipops with text or images, then go straight to checkout for a seamless and engaging shopping experience.
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Scheduling promotional tweets ahead is convenient, can make you look like a jerk
Consumerist
Companies try to entertain customers and prospective customers on social media by talking about their products, mentioning news relevant to their brand, and posting funny pictures that they hope people will share, like, and retweet. Maybe they should rethink all of this, though, and only use their pages for important news releases and coupon codes. This week’s cautionary tale: food-ordering site Seamless.
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Target.com chief: 'We fully embrace' showrooming
Minneapolis/St. Paul Business Journal
Jason Goldberger, Target Corp.'s new senior vice president of e-commerce and mobile, joined the Minneapolis-based retailer in February, following stops at online retailers Gilt Groupe, Hayneedle and Amazon.com Inc. At Target, he leads all functions associated with the retailer’s e-commerce business, including the user experience, merchandising and analytics.
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Retailers that ignore, discourage showrooming 'short-sighted'
BizReport
The average shopper age between 16 and 24 will wait in line at a checkout for just six minutes before giving up and leaving, according to previous research by omnichannel retail experts Omnico. Among older shoppers that wait time tolerance drops to under five minutes. New findings from Omnico reveal an even more worrying trend for High Street retailers.

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EPA quietly withdraws two chemical safety rules affecting plastics
The Huffington Post
The Environmental Protection Agency recently quietly withdrew two draft rules dealing with the regulation of chemicals. The potential rules were in limbo at the Office of Management for several years. One of the rules was a proposal to add Bisphenol A (BPA), a chemical included in many water bottles and other plastic products that has been linked to a number of potential health concerns, to the list of "chemicals of concern" that would be subject to more scrutiny.

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The swag bag dilemna
LinkedIn
Chester Elton has been to a lot of conferences and conventions—hundreds of them. And like many conference attendees, Chester is familiar with adult trick-or-treating in the expos, involving dashing from booth to booth, collecting whatever it was they were passing out—the swag, giveaway, handout, freebie. Like remorseful binge eaters, conference attendees then sit in their hotel rooms, realizing they've overdone it. The problem: all that swag won't fit in a suitcase. That’s when the dilemma arises: What makes the trip home and what gets tossed?

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Putting marketing trends on small-business radar
RGJ
For small businesses, few issues are as important as marketing. You have to find and keep customers if you’re going to stay in business, but few aspects of business change as quickly as marketing today. Every year, Rhonda Abrams Gannett is asked to give workshops and speeches giving an overview of marketing techniques for small businesses, and just about this time each year, she does a roundup on what’s changed that small businesses need to know.
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Check your alignment
PPAI
Only eight percent of B2B companies say they have tight alignment between sales and marketing says a 2011 Forrester Research report. That means that 92 percent of organizations have a marketing and sales alignment problem. That lack of alignment could indicate revenue that’s not being captured. It’s like when a car has misaligned tires. This can cause excessive wear on tires and vehicle parts, and decrease your miles per gallon.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    12 phrases to avoid in sales emails (Inc.)
The swag bag dilemna (LinkedIn)
The three greatest myths of branding (Forbes)
Making the mobile shopping experience smarter (Inc.)
EPA quietly withdraws two chemical safety rules affecting plastics (The Huffington Post)

Don't be left behind. Click here to see what else you missed.


How to fix 8 sales strategy errors
Inc.
Selling, like anything else, can be separated into strategy (your plan of action) and tactics (the actions you actually take.) Geoffrey James has written in the past about tactical sales errors but not so much about the larger issues of sales strategy. The greatest business thinker of the 20th century, W. Edwards Deming, believed that long-term success comes primarily from fixing errors. With that in mind, James discusses 8 of the most common sales strategy errors.
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