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IMPORTANT SPPA 2014 DATES


Date Event Location
Oct. 22, 2014 Pensacola Promo Lunch Pensacola, Florida
Jan. 27-28, 2015 THE Show of the South Birmingham, Alabama


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS

Setting annual sales goals are a waste of time
Promo Marketing
Rick Greene, MAS, is the regional vice president at HALO Branded Solutions. Greene recently was interviewed by Print+ Promo magazine for the Executive Perspectives columns, and he was asked about annual sales goals with his sales force. Print+Promo probably wasn't expecting the answer that Greene gave, though: He has learned over the years that sales goals aren't worth it. Life is unpredictable, and so is business.
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Small magnets deemed illegal by CPSC
WABC-TV
The government took aim at sets of small, high-powered magnets. The brand names include Buckyballs, and Magni-cubes. The Consumer Product Safety Commission wants them off the market — one child has died and 2,900 have been treated in emergency rooms after swallowing the small magnets.
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7 simple ways to stay in touch with your customers
Inc.
You want to stay in touch with your customers. The reason is simple: You want to turn transactions into ongoing relationships. But that's not easy, especially when all you can think to do is send a "Thinking of you — hope you're doing well!" email that sounds like you're just fishing for business.
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This logo is just a bunch of squiggly lines, and it's perfect
Fast Company Design
The U.K.'s Melbourn Squash Club (the sport, not the gourd) has a new logo. Created by Distil Studio, the Melbourn Squash Club's logo was designed to be as abstract as possible. It's just a jumble of squiggly lines. It looks like any kid could have scrawled it in the margin of his Mead notebook during class. And it's the most perfect thing.
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NHL wants another pro league to test game jersey advertising first
Promo Marketing
NASCAR drivers have sponsors plastered all over their cars and their uniforms. Professional European soccer and hockey players are covered with ads as well. The NHL may not be next up, but is considering the option. NHL team presidents recently met in New York, but turned down pursuing what could be $120 million in revenue if they were to sell jersey sponsorships, according to TSN, a Canadian sports network. "Gary [Bettman, NHL commissioner,] and owners like the money, but they don't want to be first out of the box with this in North America," a source told TSN. "They'll wait for the NBA or baseball to do it and then be second or third."
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How to design a shopping cart abandonment email campaign
Marketing Land
Your online store is a huge success. You’ve meticulously planned out your merchandising and mastered SEO, ad placement and PR to generate great traffic. Plus, you’ve ironed out all the kinks in the checkout flow to make the buying experience is as easy as possible. Think your sales are being maximized? Well, not quite. Unfortunately, the harsh reality is that, on average, 67.91 percent of shopping carts are being abandoned.
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Maximize your holiday prep for Google Shopping
Search Engine Watch
One big difference between holiday preparations this year versus last year for many retailers is the introduction of Google Shopping Campaigns, which replaces Google’s original PLA campaign format. While this represents a major change in how retailers manage their product inventory within Google, it also comes along with substantial opportunity to perform much better in PLA than in previous years.
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Is your small business website like a bad first date?
The Huffington Post
Even if we've been lucky enough to escape the experience ourselves, we've all heard about bad first dates with incredibly self-absorbed people who yammer on endlessly about how great they are: "But enough about me. What do you think of my many accomplishments and erudition?" It's a nightmare scenario most of us wouldn't wish on our worst enemies. So why do so many small business owners subject potential customers to an online version of a bad first date?
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Setting annual sales goals are a waste of time
Promo Marketing
Rick Greene, MAS, is the regional vice president at HALO Branded Solutions. Greene recently was interviewed by Print+ Promo magazine for the Executive Perspectives columns, and he was asked about annual sales goals with his sales force. Print+Promo probably wasn't expecting the answer that Greene gave, though: He has learned over the years that sales goals aren't worth it.

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5 things small businesses need to know this fall
The Associated Press via ABC News
What do small business owners need to pay attention to this fall? Heath care, Internet security and new technology make the list. Here are five things that small businesses need to be on top of over the next several months.

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Etsy bans sale of items bearing Redskins name and logo
TODAY
Those planning on getting a Washington Redskins peasant dress or decorative wreath for that special football fan in their lives this fall will not be able to find it on Etsy. The site that sells handmade and vintage items announced that it will no longer sell items featuring the Redskins logo or name on them.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Etsy bans sale of items bearing Redskins name and logo (TODAY)
5 things small businesses need to know this fall (The Associated Press via ABC News)
Urban Outfitters offends on purpose...and the strategy is actually working, say experts (Philadelphia Business Journal)
Small businesses spend more on social media than any other media (Advertising Age)

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