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| Jan. 28-29, 2014 |
SPPA Annual Tradeshow |
Sustainable: Making custom promotions environmentally friendly
Finance and Commerce
When Target Corp. participated last January in the National Day of Service, it opted to collaborate with Encino, Calif.-based Operation Gratitude to create a care package of personal hygiene products for more than 100,000 military personnel.
The package included a pouch composed of recycled content procured by Minneapolis-based Stratford Cos. The business bills itself as an environmental and fulfillment procurement specialist that occasionally works on other projects involving market analysis, waste reduction programs and toxic materials review.
7 strategies for boosting digital coupon conversions
Street Fight
More than 96 million U.S. adults will redeem a digital coupon this year, and nearly half of women ages 35 to 54 say they would like to receive mobile coupons via text. For merchants offering digital coupons, along with the hyperlocal vendors providing this technology, the question becomes how to boost conversions and drive as many coupon redemptions as possible.
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Take your online local advertising to the next level
PPAI
Your business probably has a Facebook page, and maybe even a Twitter account, but what about an active local profile, such as on Google+ Local, Yelp or FourSquare? If you’re not using your local profiles to get customers to “check in” to your establishment and write reviews about your business, you’re missing a large marketing opportunity. In fact, by being active on your online local profiles you have the power to engage, retain and attract offline customers for little or no cost.
Definitive signs your business needs an online company store
Business 2 Community
It’s every business owner’s dream to see continued grow of his or her company, and with growth comes complexity. It requires consistent marketing efforts, and whether these are inbound or traditional, the pipeline needs to be filled with new opportunities. These marketing activities require resources from your business, including human resources and products to name just two. As your business grows, identifying efficiencies and improvements to your operations can be a challenge. One opportunity to improve operations and drive down costs is an online company store.
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Take your online local advertising to the next level
PPAI
Your business probably has a Facebook page, and maybe even a Twitter account, but what about an active local profile, such as on Google+ Local, Yelp or FourSquare? If you’re not using your local profiles to get customers to “check in” to your establishment and write reviews about your business, you’re missing a large marketing opportunity.
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ASI releases study proving power of promotional merchandise
Promotional Merchandise
The Advertising Specialty Institute (ASI) has released findings from global research proving that promotional products deliver commanding advertiser recall among an average of 82 percent of recipients in every international city surveyed.
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Getting online products to their new owners
The New York Times
Like many small-business owners, Hanna and Mark Lim gave little thought to fulfillment until they had no choice. For the husband-and-wife owners of Lollacup, a maker of specially designed sippy cups, the moment of truth came about 36 hours after a segment about their company was shown in April 2012 on “Shark Tank,” the ABC reality show
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WebbMason launches cross-channel marketing automation platform: MarketingBench 2.0
Go Print and Promo
WebbMason, an integrated marketing solutions and services company headquartered in suburban Baltimore, has introduced MarketingBench 2.0, a marketing automation solution for the creation, sourcing, deployment and measurement of integrated marketing programs. MarketingBench 2.0 fills a void in first-generation marketing automation products: the ability to centrally manage print collateral, promotional items and event promotion in addition to digital marketing. MarketingBench 2.0 is delivered as a software-as-a-service (SaaS) application for easy deployment and rapid scalability.
2 strategies for local search marketing
PPAI
Promotional Consultant Today is examining local search marketing and we’re passing along key strategies to improve your local search results.
Having an active local profile on the web puts your business on the map, literally. For example, a customer can use Yelp or FourSquare — known as local search engines — to search for nearby restaurants, hair salons, clothing boutiques, etc. If you have a local profile on those websites, your business’s information will appear in the results. People can even opt to get driving directions to your location. And being present on Google+ Local is directly related to Google Maps, which is a very important place for any business to be found.
Marketing managed services: Are the 4 Ps still relevant in the cloud era?
MSPmentor
The 4Ps — Product, Place, Price, and Promotion — are well known by marketers as the fundamental building blocks of marketing mix. While the 4Ps have served consumer marketing well, some have said that a new model is required for marketing B2B services.
Harvard Business Review published the results of comprehensive study and suggested that SAVE — Solution, Access, Value, and Education — is a more appropriate approach for B2B. But in today’s competitive environment, marketing cloud services is challenging, no matter what terms you use.
Mobile shopping research doubles
Warc
Almost three quarters of U.S. smartphone owners are using their devices to look up information about products and local stores, new research has suggested.
The latest annual study from Local Corporation, an online local media company, polled 1,005 smartphone owners online who shopped at least several times per month online and spent at least $250 annually. It found that product shopping research via smartphone had more than doubled, from 34 percent of shoppers in 2012 to 73 percent in 2013.
10 simple marketing tips for small business
Inc.
Marketing doesn't have to be hard or expensive. Sometimes the simplest ideas are the most effective. As a small business, you may think it's impossible to get the word out about what you do. That's no excuse. And you don't need fads or gimmicks. Follow the proven, timeless tips and techniques of these entrepreneurs to help get the word out about your business and watch it grow.
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