This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




  Mobile version    RSS    Subscribe    Unsubscribe    Archive    Media Kit Oct. 11, 2013

Home   News   About   Membership   Directory   Shows   Contact    

 


SPPA NEWS

Tradeshow Dates Confirmed for 2014
SPPA
The SPPA Board of Directors has approved its 2014 tradeshows, which will include a total of four shows in three different states. “It’s important for our members to know that our outreach this year wasn’t a one-year fluke – it’s an ongoing commitment to our members across the region,” says Tim Hennessy, president of SPPA. The SPPA region includes Alabama, Louisiana, Mississippi and the Florida panhandle.

2014 SPPA Shows:
Jan. 28-29: SPPA Annual Tradeshow – Cahaba Grand Conference Center, Birmingham, Ala. Sept. 3: SPPA Louisiana Fall Showcase – Baton Rouge, La. Sept. 4: SPPA Mississippi Fall Showcase – Jackson, Miss. Sept. 5: SPPA Alabama Fall Showcase – Birmingham, Ala.

The Board of Directors also agreed to continue their popular Promo Lunches in the coming year and will approve the dates and locations at their planning meeting in November. This year the Promo Lunches were held in New Orleans, La., Mobile, Ala., and Montgomery, Ala.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  


IMPORTANT SPPA 2014 DATES

Date Event Location
Jan. 28-29, 2014 SPPA Annual Tradeshow Birmingham, Ala.
Sept. 3, 2014 SPPA Louisiana Fall Showcase Baton Rouge, La.
Sept. 4, 2014 SPPA Mississippi Fall Showcase Jackson, Miss.
Sept. 5, 2014 SPPA Alabama Fall Showcase Birmingham, Ala.


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS


The running life: Race T-shirts more than senseless swag
Coloradoan
Theoretically, all you need to go for a run is a pair of shoes. These days, some runners even skip the shoes. But, with the possible exception of the Bay to Breakers race in California where nudity and body paint sometimes suffice, it is traditional to cover certain essential body parts, with well, something. Runners are on their own to purchase pants, but the T-shirts they wear are another story. Since the early days of the running boom, T-shirts have been the souvenir almost always included in the price of a race entry fee. And runners love them.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Reaching the 5 types of M-shoppers
LinkedIn
Researchers studied over 3,000 consumers in the U.S., U.K. and Canada to see what mobile technology had changed the way they shop in retail stores. They reviewed data from the group to identify which consumers were the most likely to showroom, who was using the loyalty programs that include things like free shipping, and also to see who was most likely to use vouchers or price matching apps. After looking at all the data, the study showed that there are five specific types of M-Shoppers. Each group has similar traits and behaviors that retailers can use to target them specifically.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE
Looking for similar articles? Search here, keyword MOBILE.


Holiday retail marketing: Pull the trigger, the race is on!
Forbes
With the release of the National Retail Association’s annual sales volume prediction for the holiday season (up a decent 3.9 percent if the miscreants in Washington don’t screw it up), we can officially start scrapping for our particular piece of that 3.9 percent increase.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


B2B marketing secret: Video, video, video
Inc.
YouTube isn't just a platform for sharing videos, it's also one of the most popular search engines on the web — second only to Google. And YouTube is the third most popular website in the world, with over a billion unique visitors each month according to the company. Using YouTube for your business has the potential to energize your current customers, and attract new ones.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
The running life: Race T-shirts more than senseless swag
Coloradoan
Theoretically, all you need to go for a run is a pair of shoes. These days, some runners even skip the shoes. But, with the possible exception of the Bay to Breakers race in California where nudity and body paint sometimes suffice, it is traditional to cover certain essential body parts, with well, something.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
Mobile shopping research doubles
Warc
Almost three quarters of U.S. smartphone owners are using their devices to look up information about products and local stores, new research has suggested. The latest annual study from Local Corporation, an online local media company, polled 1,005 smartphone owners online who shopped at least several times per month online and spent at least $250 annually.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
Definitive signs your business needs an online company store
Business 2 Community
It’s every business owner’s dream to see continued grow of his or her company, and with growth comes complexity. It requires consistent marketing efforts, and whether these are inbound or traditional, the pipeline needs to be filled with new opportunities.

Share on FacebookTwitterShare on LinkedinE-mail article
read more


Gauging small business hiring: Another slow month
Bloomberg
Small business hiring decreased slightly for the third consecutive month, according to multiple surveys, as the government shutdown prevented the U.S. Bureau of Labor Statistics from publishing its monthly jobs report. Gauging small employers’ hiring depends on how you define “small” — as well as who’s doing the counting — and as usual, recent research yields mixed results.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


PeeqPeeq, the app that lets you 'shop your email' expands, as company's next take on reimagining the inbox starts testing
TechCrunch
PeeqPeeq, a mobile and tablet application that lets users “shop their email,” is launching its first major update today, after initially debuting its email-based catalog on iTunes just last month. The update expands the app’s reach beyond Gmail, to now include all of the Microsoft email domains, like Hotmail, Live and Outlook, while also offering a revamped look and feel for iOS 7 as well as badges support, so you’ll know when new deals have come in.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


4 terrifying local search marketing and SEO mistakes
Search Engine Watch
Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. While business owners employ many of these tactics well, a few of them perplex even the savviest business owners or get completely overlooked.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    10 simple marketing tips for small business(Inc.)
Definitive signs your business needs an online company store (Business 2 Community)
Mobile shopping research doubles (Warc)
2 strategies for local search marketing (PPAI)
Sustainable: Making custom promotions environmentally friendly (Finance and Commerce)

Don't be left behind. Click here to see what else you missed.


Facebook puts marketing objectives at the center of ad buying and reporting
ClickZ
When marketers look to start a new campaign on Facebook, do they think about the type of ad units they want to buy, or the objectives they want to achieve with those ads? Facebook is banking on the latter, having just redesigned its ad buying and reporting tools to deliver what it calls "objective-based ad buying and reporting." The ad buying process on Facebook now begins with a list of eight defined objectives. This means marketers will effectively no longer be picking the Facebook ad unit(s) of their choice without first addressing the task at hand.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Adobe says hackers accessed data for 2.9 million customers
CNN
Brad Arkin, Adobe's chief security officer, wrote in a blog post that the hackers had removed data including encrypted credit- and debit-card numbers, but that the company does not believe any decrypted numbers were taken. The attackers "removed from our systems certain information relating to 2.9 million Adobe customers, including customer names, encrypted credit or debit card numbers, expiration dates, and other information relating to customer orders," Arkin wrote.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


 

SPPA eNews
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Samantha Emerson, Content Editor, 469.420.2669  
Contribute news

Be sure to add us to your address book or safe sender list so our emails get to your inbox. Learn how.

This edition of the SPPA eNews was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here — it's free!
Recent issues
Oct. 11, 2013
Oct. 11, 2013
Oct. 4, 2013
Oct. 4, 2013



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063