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| Date |
Event |
Location |
| Oct. 21 |
Holiday Showcase |
Pensacola Beach, Florida |
For more information on these SPPA events, go to www.sunbeltppa.org.
By Ryan Clark
 In the speed dating atmosphere that is online digital display advertising, a landing page is your company's representation. You only have a few moments to forge the closest thing you can to a relationship with the objects of your desire. Plus, never forget: This is a competition — there are other suitors — so your landing page can be your greatest asset. It must be clear, and it must be concise. What are the best ways to lead your user from "click to customer"?
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CIO
In the "Good Old Days," businesses had personal relationships with their customers. They knew who their customers were and what they liked. Today, technology and the sheer scale of business have disrupted that one-to-one relationship. The result has been a surge in marketing tech and the value of customer data as businesses seek new ways to understand who their customers are and what they want.
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Forbes
There's a rapidly mounting belief that the goal of attaining financial security in retirement is going to fall squarely on the shoulders of the individual, as certain governmental programs may not be able to deliver as promised. Recent market events have created incredible challenges and unprecedented volatility to business and individuals.
Many business owners are not availing themselves of retirement plans and other ways to maximize their monies down the line.
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By Randall Craig
 For many individuals, Facebook is a way to connect with friends and family. For professional marketers, Facebook is a way to grow the brand. But for senior leaders, Facebook is too often neglected. Some may argue that leaders should not be on Facebook for reasons of privacy or efficiency, but that tipping point has long passed. In addition, it makes sense to be on Facebook if only for defensive reasons: Nonparticipation opens the leader to considerable risks.
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CIO
Modern marketing isn't just about funnels and conversions. Really, it's all about the tools.
Hundreds of SaaS marketing tools exist that are designed to handle everything from scheduling tweets to helping marketers better understand their audiences. To determine which tools are worth the money, we asked digital marketers to weigh in. Here are the top four marketing automation tools (in terms of votes) cited by our 28 respondents, along with a few alternative utilities that are also worth a look.
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Forbes
The last few years have seen great shifts in the retailers' business models, mainly brick-and-mortar retailers. In the wake of increasing dominance of e-commerce giants, big-box stores had to find ways to get back to winning customers. Price competition was almost a reflex reaction from retailers as they attempted to stem market share losses.
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By Emma Fitzpatrick
 Pay-per-click ads seem like a great deal. Digital ads are only shown to your target audience, you only pay when someone interested clicks, and each click isn't too expensive. Those clicks add up quickly, though. Companies on average spend 8 percent of their marketing budgets on PPC ads. Yet a new study found that 79 percent of people almost never click on those ads. Learn the data-driven do's and don'ts of online advertising — using the data from this new study.
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Entreprenuer
What changed the music industry?
Maybe it was Microsoft, which in 1997 incorporated digital music support into its Windows Media Player, allowing users to conveniently listen to music from their computers.
Maybe it was the introduction of Napster in 1999, which perpetuated the use and distribution of MP3s to millions of users worldwide — although the true streaming revolution might have started when Radiohead released Kid A in 2000.
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