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NEXT WEEK: Join us for lunch in Pensacola
SPPA
SPPA will be in Pensacola next week for the final Promo Lunch of the year. Distributors are invited to join us for lunch at Rodizio Grill on Wednesday, Oct. 22 where they’ll hear presentations from Cochran and Company, Crown Products, and Hit Promo. The supplier presenters will be sharing information on new products, their hottest selling products, case studies from other successful distributors, and selling tips. There is no charge for the first 30 distributors, but only a few seats are left, so register as soon as possible at www.sunbeltppa.org.
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IMPORTANT SPPA 2014 DATES


Date Event Location
Oct. 22, 2014 Pensacola Promo Lunch Pensacola, Florida
Dec. 4 Holiday Party Birmingham, Alabama
Jan. 27-28, 2015 THE Show of the South Birmingham, Alabama
Sept. 9, 2015 Louisiana Fall Showcase Baton Rouge, Louisiana
Sept. 10 2015 Mississippi Fall Showcase Jackson, Mississippi
Sept. 11, 2015 Alabama Fall Showcase Birmingham, Alabama


For more information on these SPPA events, go to www.sunbeltppa.org.


Would you like to help shape our future?
SPPA
The SPPA nominating committee is looking for members to serve on the Board of Directors and committees next year. Commitment levels from small to extra large are available — it all depends on the time you have available to volunteer. If you are interested in working with other industry leaders to help shape the future of the promotional products industry, please contact the SPPA office at 205-588-8004 or email mark@sunbeltppa.org.
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YOU'RE INVITED: Join us for the SPPA Holiday Party
SPPA
SPPA is hosting a holiday party for our members on Thursday, Dec. 4 in Birmingham, Alabama. The party will be at Carrigan’s Public House, one of the hottest new restaurants in the area. Mark your calendar now and be watching for your invitation in your mailbox and inbox.
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INDUSTRY NEWS


Reviving a southern industry, from cotton field to clothing rack
NPR
You've probably heard of "farm to table," but how about "field to garment"? In Alabama, acclaimed fashion houses Alabama Chanin and Billy Reid have a new line of organic cotton clothing made from their own cotton field. It's not just an experiment in keeping production local; it's an attempt to revive the long tradition of apparel-making in the Deep South. North Alabama was once a hub for textile manufacturing, with readily available cotton and access to cheap labor. But the industry all but disappeared after NAFTA became law, as operations moved overseas.
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Common stresses — and reliefs — of small business owners
Forbes
Being a small business owner doesn’t come with a job description, and more often than not it includes unforeseen stresses and challenges that are out of the business owner’s control. As a result, more and more entrepreneurs are finding ways to balance the demands of business in both practical and surprising ways.
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Jeremy Guthrie apologizes for 'O's ain't Royal' T-shirt
USA Today
Jeremy Guthrie has somehow managed to use the word "serendipitous" and wear a T-shirt with the title of a Chris Brown not-suitable-for-radio play song in the same American League Championship Series. The Kansas City Royals right-hander unwittingly created a bit of controversy when he wore a T-shirt that read "These O's Ain't Royal" to a post-game press conference following his team's 2-1 victory over the Baltimore Orioles in Game 3 of the ALCS, putting them on the brink of sweeping the best-of-seven series.
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How to avoid the ups and downs of unsteady sales
The Huffington Post
One of the most frustrating problems of running a business is uneven customer flow. One month, traffic is booming, sales are great, and income soars. The next month, your staff is bored to tears and your office has tumbleweeds rolling around​. Some business owners search far and wide to nail down a cause for these ups and downs, blaming the economy, their employees, the competition, or even the weather. Others decide that it is simply the nature of the business, to be slow some months and busy other months, and they accept the feast or famine cycle as a "part of business".
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3 ways to be more savvy about free shipping
Entrepreneur
If you’re feeling pressured to offer free shipping, blame Amazon. The online marketplace pioneered the concept sparking an ecommerce sea-change. Free shipping is now the “new normal for the majority of top online retailers,” according to comScore’s analysis of online retail sales behavior in the first quarter of 2014. “Most online transactions now include free shipping, which is by far the most important online shopping factor among consumers,” says comScore.
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NEXT WEEK: Join us for lunch in Pensacola
SPPA
SPPA will be in Pensacola next week for the final Promo Lunch of the year. Distributors are invited to join us for lunch at Rodizio Grill on Wednesday, October 22nd where they’ll hear presentations from Cochran and Company, Crown Products, and Hit Promo.

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22 marketing ideas for small businesses with limited budgets
Business 2 Community
Don’t have many bucks to spend on your biz? No worries — there are plenty of marketing tactics you can make use of that won’t blow your budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget.

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Under Armour becomes second largest US apparel brand
WBAL-TV
Baltimore-based sports apparel company Under Armour is moving up in the world. Forbes has reported that Under Armour has surpassed Adidas to become the second-largest apparel brand in the United States.

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NBA plans on-jersey advertising
Promo Marketing
Soccer fans are already used to seeing ads on their favorite teams' jerseys, but now basketball fans can expect to see ads on NBA teams sometime in the near future. According to a report by the Sports Business Journal, if the NBA does start selling corporate advertising on uniforms, the networks that show nationally televised games such as ESPN and Turner will get spending guarantees related to the ads. This was part of the league's nine-year, $24 billion media deals.
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Infographic: 7 insightful management stats to swear by
Business 2 Community
Your customers are the core of your business, and many customers will start out as leads. With that said, the success of your business largely depends on how you manage your leads. According to HubSpot, companies with mature lead generation and management practices have a 9.3 percent higher sales quota achievement rate. The following 7 stats play a vital role in understanding lead management.
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7 steps to a new image for your small business without spending too much
Entrepreneur
Whether you’ve been in business for five weeks or 50 years, chances are your business has an image, at least with someone. You may assume that once your image has been established you can’t change it, but that isn’t true at all. From time to time, you may even find that you need to change your image to attract a new audience or change the direction of your business. An image makeover isn’t as complicated as it sounds. With a few simple tweaks, you can alter the direction of your brand to reach your goals.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Under Armour becomes second largest US apparel brand (WBAL-TV)
22 marketing ideas for small businesses with limited budgets (Business 2 Community)
Starting a business? When to scrimp vs. splurge (Entrepreneur)
This paper-inspired reusable bottle is flat, so it can easily slide in a laptop bag (Fast Company Exist)

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