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PPAI responds to media coverage of US Marshals Service's use of promotional products
PPAI
Recently, a number of media outlets have reported on the U.S. Department of Justice’s report on purchases of promotional products by the Marshals Service. The report mentioned spending on promotional gifts, service awards, goodwill incentives and education materials. It also stated that this did not violate specific policies of the service. PPAI reached out to educate the media on the value that promotional products bring to the Marshals Service and other government agencies.
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IMPORTANT SPPA 2014 DATES

Date Event Location
Jan. 28-29, 2014 SPPA Annual Tradeshow Birmingham, Ala.
Sept. 3, 2014 SPPA Louisiana Fall Showcase Baton Rouge, La.
Sept. 4, 2014 SPPA Mississippi Fall Showcase Jackson, Miss.
Sept. 5, 2014 SPPA Alabama Fall Showcase Birmingham, Ala.


For more information on these SPPA events, go to www.sunbeltppa.org.


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INDUSTRY NEWS


Proforma launches new selling system targeting HR professionals
Go Print and Promo
One of the biggest challenges distributors face is getting past the marketing department gatekeeper. Cleveland-based Proforma is now helping its owners and their sales representatives find another way in to valuable accounts through the human resources department. The newly launched Human Resources Hero Selling System, is designed to help owners and sales reps find an easier point of entry, and identify key prospects to establish relationships within the organization.
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Planning for a trade show: A comprehensive undertaking
By Donna Ryan
Planning for a trade show is a comprehensive project. Therefore, you need to develop several checklists so you can make sure that the show is a rousing success. Not only do you have to make sure all the proper displays are included for use, you also have to keep communication open and ongoing with the logistics company you choose. The key to streamlining your logistics planning is to make advanced arrangements and organize activities so they seamlessly fall into place.
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22 free Google products for small business owners
Practical Ecommerce
For ecommerce entrepreneurs and small business owners, Google has attractive, free tools for nearly every aspect of online productivity. Here is a list of free online products from Google. There are simple efficiency tools, as well as game-changing Web applications. For the tools you’re using already, make sure you’re taking advantage of all the integrated bells and whistles.
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Looking for similar articles? Search here, keyword SMALL BUSINESS.


Ready for Hillary conference brings out the swag
The Atlantic Wire
The Ready for Hillary super PAC convened in New York City Nov 12. to plot her 2016 victory. About 170 donors and a dozen political operatives were in and out of meetings at the Parker Meridien Hotel all day, "coming up with plans on how to engage emerging constituencies that will be incredibly important if there’s a primary and in a general — whether that’s women, African-Americans, Latinos, LGBT," former Obama campaign organizer Mitch Stewart told The New York Times. Oh, and they'll be snapping up Hillary swag.
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Faber-Castell introduces some of the world's swankiest pens
Forbes
Today, the physical act of writing can be as simple as poking away at a keyboard. But those who still value the relationship between the utensil and a piece of paper will be relieved to know that the old-fashioned style is not dead. Faber-Castell, the oldest pencil manufacturer on earth, recently came out with a variety of luxurious pen products. Disclaimer: If the thought of paying more than $5 for a pen or pencil frightens you, brace yourself.
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FEATURED ARTICLE
TRENDING ARTICLE
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PPAI responds to media coverage of US Marshals Service's use of promotional products
PPAI
Recently, a number of media outlets have reported on the U.S. Department of Justice’s report on purchases of promotional products by the Marshals Service. The report mentioned spending on promotional gifts, service awards, goodwill incentives and education materials. It also stated that this did not violate specific policies of the service.

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9 ecommerce lessons from NFL online shops
Practical Ecommerce
The National Football League, its teams, and its licensees collectively sell more than $2 billion per year in merchandise, including shirts, hats, key chains and golf tees just to name a few products. To produce that sort of revenue it is clear that NFL teams know something about retail sales conversion and NFL team sites can offer some positive examples for other online sellers.

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When logos go wrong
Sports On Earth
Designing a team logo should be easy, shouldn't it? Draw the animal, historical tough guy, profession or object that represents the team. Add a letter or symbol to represent the region: a D for Detroit, an arch for St. Louis, a star for Texas or sunny colors for Florida. Frame it in a circle, cap or football shape, and it's ready to be printed on a million pennants and T-shirts. Yet somehow, logos go wrong. Very wrong.

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Data feeds critical for multichannel success
Practical Ecommerce
What do Amazon, TheFind, Sears.com, Rakuten.com, Shopping.com, Google Merchant, mShopper, Nextopia, SLI Systems, Catalogs.com, Shopzilla, Commission Junction and Vendio have in common? They all require a data feed of your products. Whether you are advertising your products, selling through affiliates or marketplaces, or upgrading your site search and navigation, the data feed has become integral to successful ecommerce. If you can output a robust, inclusive data feed from your shopping cart, you have a competitive advantage as you look to expand in the venues where people shop and research products.
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Postal Service to make Sunday deliveries for Amazon
The New York Times
The cash-short United States Postal Service, which has failed to win congressional approval to stop delivering mail on Saturdays to save money, has struck a deal with the online retailer Amazon.com to deliver the company’s packages on Sundays — a first for both, with obvious advantages for each. For the Postal Service, which lost nearly $16 billion last year, first-class mail delivery, particularly on Saturdays, is often a money loser, whereas package delivery is profitable.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    When logos go wrong (Sports On Earth)
9 ecommerce lessons from NFL online shops (Practical Ecommerce)
Is your small business being spoiled rotten? (Business 2 Community)
How to create compelling ecommerce content (Practical Ecommerce)
Factory orders up 1.7 percent in September (PPAI)

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Colby Horton, Vice President of Publishing, 469.420.2601
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Samantha Emerson, Content Editor, 469.420.2669  
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