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Birmingham author to speak at SPPA's membership luncheon
SPPA
Chelsea Berler, a Birmingham resident and CEO of Solamar Marketing Agency will be the keynote speaker at the SPPA Membership Luncheon in January. She will share her incredible story of turning adversity into success. Berler has overcome crushing losses and gone on to build a million-dollar business with global success - by the age of 30!  She has a new book out called  The Curious One:  From Food Stamps to CEO: One Woman’s Journey Through Struggle, Tragedy, Success & Love.

The SPPA Membership Luncheon will be at the Hilton Birmingham Perimeter Park on Tuesday, Jan. 28. The luncheon is part of Education Day at THE Show of the South. Make reservations to attend the luncheon at www.SPPAmemberlunch.eventbrite.com. For more information on THE Show of the South, visit www.sunbeltppa.org.

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IMPORTANT SPPA DATES


Date Event Location
Dec. 4, 2014 Holiday Party Birmingham, Alabama
Jan. 27-28, 2015 THE Show of the South Birmingham, Alabama
Sept. 9, 2015 Louisiana Fall Showcase Baton Rouge, Louisiana
Sept. 10 2015 Mississippi Fall Showcase Jackson, Mississippi
Sept. 11, 2015 Alabama Fall Showcase Birmingham, Alabama


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS


Teespring nabs $35 million because t-shirts last longer than tweets
VentureBeat
Well-known VC names are giving big dollars to a t-shirt company. Seriously. Teespring, a company that, from the outside, looks like a Kickstarter for custom t-shirt designs, recently announced that it has raised a whopping $35 million in new funding from Khosla Ventures and Andreessen Horowitz.
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7 things successful entrepreneurs do
Entrepreneur
If every entrepreneur thought of himself as a startup founder, there would be a lot more successful startups and a lot fewer failed entrepreneurs. The problem is they don’t. For some reason, many would-be entrepreneurs have a sort of utopian belief that the rules of business, finance and competitive markets don’t apply to them. They think they’re special. Sadly, they’re wrong.
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Free stuff alert: The best swag nabbed at the 2014 Los Angeles Auto Show
Car and Driver
Between sprinting from press conference to press conference, conducting interviews with auto execs, taking hundreds of photographs, and all the selfies attendees took in front of new supercars, one of Car and Driver's favorite things to do at auto shows is gather swag. We're talkin' free stuff here, the little trinkets, posters and pamphlets, and press materials — info on new debuts, current models, and concept cars — that automakers give away at their booths to journalists. Typically, these items aren't available to the public, so at the 2014 Los Angeles auto show, Car and Driver snatched up a bunch of swag to give you a taste of the auto-journalist life.
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B2B merchants often overpay for card processing
Practical Ecommerce
Business-to-business merchants often overpay for credit card processing. There are many reasons for this, but one of the main ones is they choose a merchant account provider that doesn’t have B2B expertise. For example, say two merchant account providers offer a B2B merchant “interchange plus” pricing with the same rates and fees. What could possibly be the maximum difference in annual cost between provider A and B if the rates and fees are the same?
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How your business can get ready for Small Business Saturday
By Jennifer S. O'Reilly
Local businesses cannot survive without their customers and the revenue they generate with each sale. These small businesses get support from the generic public and community, but they can also support each other as well. With that in mind, American Express created Small Business Saturday in 2010, and Nov. 29 marks its fifth year of celebration. Black Friday is all about finding the best deals at major retailers, but the goal of SBS is to support small, local businesses during the holiday shopping season.
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Ugly sweaters becoming fan favorites
Promo Marketing
Ugly Sweaters used to be a silly party theme around the holidays, but they are now becoming popular. So much that pro leagues, like the NBA and NHL, have added them to their online stores (They're also available on ClarkToys.com). These sweaters have become the No. 1 seller for Vancouver-based Vancity Sports, according to The Huffington Post Canada "Vancity Sports' sales were down 70 percent — that is, until the sweaters were brought in. The store sold over 400 sweaters in the first three weeks of their availability," the publication reported.
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Brands are wasting time and money on Facebook and Twitter, report says
Fast Company
Market research firm Forrester recently published a report for brands titled “Social Relationship Strategies That Work.” So: What works? Not Facebook or Twitter. The crux of the research suggests that brands are wasting their time, effort, and money on Facebook and Twitter to diminishing returns.
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22 must-know SEO writing tips for higher rankings
Business 2 Community
SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry, SEO is not dead, and it can still help you rank in SERPs when creating content. Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. After all, when you spend time and money on quality content, your prospects should be able to find it.
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