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SPPA honors Dianne Watson; establishes new Volunteer of the Year Award
SPPA
Members of SPPA honored volunteer-extraordinaire Dianne Watson, MAS, at their holiday party last night. In his presentation, SPPA President Charlie Cochran said that Dianne has been an active member of the association for over 30 years, longer than any other current member. During her three decades of volunteerism she has served on every committee and two terms as president.

Members of SPPA honored volunteer-extraordinaire Dianne Watson, MAS, at their holiday party last night. In his presentation, SPPA President Charlie Cochran said that Dianne has been an active member of the association for over 30 years, longer than any other current member. During her three decades of volunteerism she has served on every committee and two terms as president.

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SAGE to offer in-depth training at THE Show of the South
SPPA
Attendees at THE Show of the South in January can take advantage of three in-depth training sessions offered by SAGE, including one hands-on session where participants are encouraged to bring their laptops. All three sessions will be offered on Tuesday, Jan. 27 as part of “Professional Development Day” at THE Show. A complete schedule, seminar descriptions and registration information is available on the SPPA website: http://www.sunbeltppa.org/tradenbspshow.htm
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IMPORTANT SPPA DATES


Date Event Location
Jan. 27-28, 2015 THE Show of the South Birmingham, Alabama
Sept. 9, 2015 Louisiana Fall Showcase Baton Rouge, Louisiana
Sept. 10 2015 Mississippi Fall Showcase Jackson, Mississippi
Sept. 11, 2015 Alabama Fall Showcase Birmingham, Alabama


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS


A personal touch: How to connect with personal care products
Promo Marketing
It's no wonder that personal care products are a popular product category, given their distinctive connection to human sensation. If your clients are interested in attempting some sensory marketing, below is some advice on getting the most from personal care products, from creative usage ideas to why safety standards are so important.
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Personalized shopping cart abandonment e-mails lead to sales
Internet Retail
Salesforce data show that 60 percent of shoppers who received personalized content after abandoning their shopping carts returned and made a purchase. Sending out a personalized e-mail soon after an online shopper abandons his shopping cart can help a retailer bolster its bottom line.
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BPA-free labeling causes consumers to overlook possible danger of chemical's substitute
Promo Marketing
BPA-free typically is implied to be a good thing. While BPA is not regulated, studies have labeled the chemical, Bisphenol A, used to make certain kinds of plastics, as potentially harmful. But what happens when BPA is removed? What is used in its place? According to a recent study, when BPA is removed, it is often replaced with other, less-studied chemicals. Therefore, the health implications of those chemicals aren't known.
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Prospecting isn't an event, it's a campaign
By Marc Wayshak
Bill is responsible for sales at his company and considers himself a tenacious worker. Whenever he discovers a new prospect, he enters him or her into the system. From there, he will attempt to contact that person by phone, through email and even via office visit, if possible. However, after a number of failed attempts, Bill is likely to toss the person into the sea of dead prospects. Does this sound familiar at all to you? Instead of adopting this common haphazard approach to prospecting, it's time to think of every outreach effort as part of a larger campaign to engage prospects.
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US diplomat lauds revamp of Bangladesh apparel sector
fibre2fashion
Since the Rana Plaza building collapse and Tarzeen factory fire, noteworthy progress has been made in overhauling the Bangladesh garment sector, U.S. assistant secretary of state for South and Central Asian Affairs, Nisha Desai Biswal said while in Dhaka. Speaking to the media before embarking for Uzbekistan, Biswal said, “The Rana Plaza tragedy has seen real effort in transforming the industry and if Bangladesh can surmount the challenges, it will be considered a remarkable transformation.”
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A single-day e-commerce sales record
Internet Retailer
Online retail sales on Cyber Monday topped $2 billion, comScore says, the first time that mark has been breached in a single day. And that just counts purchases on computers, not mobile devices. Consumers spent 17 percent more via desktop computers than last year, Over the weekend, consumers spent 26 percent more than 2013.
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You have a marketing budget — now what?
Business 2 Community
Setting a marketing budget for your business is only the first step toward success. Once you’ve determined how much you can afford to spend, you need to decide how much of your budget to devote to various marketing opportunities. Keep in mind that each type of marketing has something different to offer, and not all types are recommended for every business. Your budget will influence whether or not you can consider big-ticket items like billboards, radio spots, or print ads, but many forms of digital advertising can be implemented on a smaller scale if you have limited funds.
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SPPA eNews
Colby Horton, Vice President of Publishing, 469.420.2601
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