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SPPA NEWS

Take Action Today to Protect Advertising Expenditures and the Promotional Products Industry
SPPA
Senator Max Baucus (D-MT), Chairman of the Senate Finance Committee, released tax reform draft bills earlier this week that address many areas of potential tax reform. One particular item in the bill directly affects the promotional products industry and its operation as an effective advertising medium. The bill, if passed, would allow only 50 percent of advertising expenses to be deducted in the current year with the remaining 50 percent amortized over 5 years. Currently, advertising expenditures are 100 percent deductible in the year the expenditures are incurred.
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IMPORTANT SPPA 2014 DATES


Date Event Location
Jan. 28-29, 2014 THE Show of the South, presented by SPPA Birmingham, Ala.
Sept. 3, 2014 SPPA Louisiana Fall Showcase Baton Rouge, La.
Sept. 4, 2014 SPPA Mississippi Fall Showcase Jackson, Miss.
Sept. 5, 2014 SPPA Alabama Fall Showcase Birmingham, Ala.


For more information on these SPPA events, go to www.sunbeltppa.org.


Trimark sportswear expands nationally in the US
Polyconcept North America
Trimark Powered by Leed’s, a business unit of Polyconcept North America, announces its national expansion across the United States. The apparel supplier combines the world-class service and decoration capabilities of Leed’s with the retail-inspired, award-winning styles of Trimark to offer distributors a truly unique solution in the promotional apparel marketplace. The expansion has been 17 months in the making as Trimark Powered by Leed’s originally launched as a pilot program in July of 2012. The national launch brings with it the availability of the Trimark Powered by Leed’s website, where distributors can view the entire product line and order samples.
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INDUSTRY NEWS


Bricks, tricks and tax tricks
Business Alabama
Alabama storefront retailers face a disadvantage as high as 10 percent competing with online retailers. It’s not price competition that hurts. But tax scofflaws who shop the showroom then bust for the tax break online. Today, online shopping means a whole world of options are available to the consumer. And, while online retailers may make holiday shopping more convenient, their growth comes with a price.
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Promotional items awash in international trade issues
Florida Weekly
Looking at the five-decade-old claymation Gumby that symbolizes her business, Promotional Incentives, you wouldn’t think Lucy Costa and her husband, Jack, the co-owner, are international traders anchored to the global economy. But it’s true. Mrs. Costa, a sharply articulate, Cape Coral-based entrepreneur who arranges the delivery of promotional products to businesses all over the United States and the world, is worried about the price of shipping fuel, and politics in Yemen, and Chinese aggression in the Sea of Japan.
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Branders.com to provide logoed merchandise as part of #GivingTuesday celebration
Promo Marketing
Joining a celebration focused on giving during the holidays, Branders.com has launched a new program called the "Give a Way" campaign as part of #GivingTuesday. The "Give a Way" campaign will provide logoed merchandise to national and regional nonprofit organizations over the next six months to help them brand their cause. The organizations being supported will align with Branders.com focus on meeting health care needs and improving K-12 education.
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How to monitor and respond to online consumer reviews of your business
Business 2 Community
You might have built a snazzy website for your business, but in many cases, that’s not where your potential customers are getting their information. These days, it’s common for shoppers and would-be diners to check out user-review sites like Yelp or UrbanSpoon for reviews of local businesses, or to ask their friends for opinions via social media channels such as Facebook and Twitter. Because most shoppers are looking at sources outside of your official marketing materials for assistance in making purchasing decisions, it can be difficult to ensure that they’re finding accurate information about your store or business.
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Online holiday sales to exceed $78 billion this year
Nashville Business Journal
Online holiday sales are expected to reach $78.7 billion in the U.S., up 15 percent from a year ago, according to Forrester Research's annual holiday retail forecast. The report said that despite a drop in consumer confidence in October and a shorter holiday shopping season (6 days shorter), Forrester predicts consumers will spend a record amount online in 2013.
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'Webrooming' this holiday season's biggest shopping trend
Consumer Affairs
Last year it was showrooming — the practice of checking out merchandise in a store, then ordering it online, usually from some place else. Retailers hate that and geared up this holiday season to try and counter it with aggressive online deals of their own. But consumers are on to a new trend — webrooming &mash; according to a new survey from Harris Interactive.
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Looking for similar articles? Search here, keyword WEBROOMING.


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Trimark sportswear expands nationally in the US
Polyconcept North America
Trimark Powered by Leed’s, a business unit of Polyconcept North America, announces its national expansion across the United States. The apparel supplier combines the world-class service and decoration capabilities of Leed’s with the retail-inspired, award-winning styles of Trimark to offer distributors a truly unique solution in the promotional apparel marketplace.

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5 email marketing mistakes that could cost you big this holiday season
The Times-Picayune
With big shopping days, like Black Friday (Nov. 29), Small Business Saturday (Nov. 30), and Cyber Monday (Dec. 2) right around the corner, now is the perfect time to start planning holiday promotions. If you’re like the majority of small businesses, email marketing will play an important role in your promotional efforts.

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The Tchotchke is alive and well... and thriving
Forbes
Recently PPAI President Paul Bellantone had the opportunity to respond to a lighthearted blog post by Todd Wilms, SAP Head of Social Business Strategy, on "The Sad Death of the Beloved Tchotchke." Although humorous in nature, Bellantone takes this type of commentary seriously. On behalf of our “beloved tchotchke”, this was his rebuttal. Bellantons presents a somewhat different view of promotional products

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CPSC, US Customs strengthen port surveillance with new technology
Gifts and Decorative Accessories
The U.S. Consumer Product Safety Commission (CPSC) is expanding its used of a risk assessment methodology (RAM) pilot targeting system, which allows CPSC investigators to analyze data provided by the U.S. Customs and Border Protection and identify high-risk shipments of consumer products arriving at United States. Although the program is still in the pilot phase, the agency hopes to secure funding to expand the RAM program in the future. The benefits have already shown big results in port surveillance, including the monitoring of potentially unsafe products coming into the U.S.
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Does social media impact e-commerce sales?
Practical Ecommerce
Black Friday online sales hit a record of $1.2 billion, according to published reports. But only a very small percentage of those sales could be attributed to social media, says an IBM report. In analyzing traffic and sales from nearly 800 retailers, IBM found that only 1 percent of visits to ecommerce sites came from social networks. (To be clear, IBM’s measurements consisted of sales that could be directly attributed to traffic from social media — a “last click” from the social site to an ecommerce site.) These findings are commensurate with a 2011 survey conducted by Practical Ecommerce, which revealed that 77 percent of responding merchants saw less than 5 percent of sales coming from social media.
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USPS confirms 2014 direct mail promotions
Direct Marketing News
The U.S. Postal Service's 2014 promotions calendar, that was just officially announced, reprises popular programs with some new wrinkles aimed at increasing use of First Class, shipping, and digital technology. The biggest rate discount being offered, 15 percent, is for a spring promotion for First Class marketing pieces. “Five or 10 years ago a lot of marketers used First Class as a marketing medium because it results in higher response,” says Tom Foti, manager of direct mail and periodicals for product development at the Postal Service. “Lately, we don't see as much of it, so we're encouraging marketers to try moving up again.”
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The Tchotchke is alive and well... and thriving (Forbes)
5 email marketing mistakes that could cost you big this holiday season (The Times-Picayune)
Don't miss the 2014 Regional Member Coupon Book! (SPPA)
The Tchotchke is alive and well... and thriving (Forbes)

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