This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




Text Version    RSS    Subscribe    Unsubscribe    Archive    Media Kit December 19, 2014

Home   News   About   Membership   Directory   Shows   Contact    

 


IMPORTANT SPPA DATES


Date Event Location
Jan. 27-28, 2015 THE Show of the South Birmingham, Alabama
Sept. 9, 2015 Louisiana Fall Showcase Baton Rouge, Louisiana
Sept. 10 2015 Mississippi Fall Showcase Jackson, Mississippi
Sept. 11, 2015 Alabama Fall Showcase Birmingham, Alabama


For more information on these SPPA events, go to www.sunbeltppa.org.


INDUSTRY NEWS

Mississippi State's Dak Prescott suing T-shirt company to retain eligibility
Bleacher Report
Mississippi State quarterback Dak Prescott has had a great season, and with how popular he's become, people might start to take advantage of his fame without his permission. According to Michael Bonner of The Clarion-Ledger, Prescott is involved in a lawsuit against a clothing designer who illegally used Prescott's likeness for profit without consent.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  


Rio 2016 Olympics promotional merchandise: Wearables are in
Promo Marketing
Souvenirs for the 2016 Summer Olympics in Rio de Janeiro are designed to be worn long after the torch is extinguished. According to an article by CTV, organizers said that they hope Games-related merchandise will feature "lifestyle" purchases, such as sarongs, sunglasses, flip-flops and dresses, to commemorate the experience. Sylmara Multini, Rio 2016 licensing director, said that the organizers want people to bring back souvenirs that capture the essence and spirit of the city, namely flip-flops, which they see as a staple of local wardrobes.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Preparing to sell products online: Steps in the process
Small Business Trends
Thinking about selling products online in your business? If you’ve never sold online before, you have some things to consider and some decisions to make. In this article Small Business Trends covers selecting the right eCommerce solution, setting up a merchant account and other key points, courtesy of Verisign.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


5 proven tips for sending emails that close sales
By Marc Wayshak
Sending emails is an integral part of selling in today's world. But at a time when prospects are receiving hundreds of emails every single day, it is easy for yours to get lost in the crowd. What's even more frustrating is since this technique is relatively new in the realm of sales prospecting, up until now there has been little data to show which prospecting email techniques actually work. But thanks to data pulled from HubSpot Signals email tracking software, we can get a rare glimpse into what actually works most effectively for getting our emails read.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


5 questions to ask about color in your marketing messages
Entrepreneur
Pantone has named Marsala — “a naturally robust and earthy wine red” — as its official color of the year for 2015. Last month, the Color Marketing Group revealed the four colors researchers forecast will be popular in 2016 and beyond. What does all this mean for public relations professionals? In her 2006 book "Color: Messages & Meanings," Leatrice Eiseman advises communicators to use the same colors in all of their messaging, from print materials to websites. Eiseman recommended that these colors match brands' products to create a “total brand experience.”
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


InfoTrends study will reveal critical insight into who buys wide-format digital printing
Print + Promo
Digital wide-format printing is a growth area in the printing industry. Sign and display graphics are an integral part of the communication mix and represent a major opportunity for print service providers and digital wide-format equipment and product suppliers. In addition, digital wide-format printing devices are enabling the production of new and innovative applications. Developing innovative products and services begins with understanding key trends and demands in wide-format buyer and provider markets.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


The year in swag 2014: Destroying Earth one dumb item at a time
A.V. Club
Almost every day the entertainment website "The A.V. Club" is absolutely inundated with promotional swag. And while they're certainly not complaining about free DVDs, umbrellas, and boxy, oversized T-shirts promoting things we couldn’t care less about, there are still some perplexing, trashable, and/or amazing things they have received in the mail. Read on to hear their thoughts on their 2014 promotional bounty.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


What's new and popular with uniforms
Promo Marketing
Uniforms are a growing part of the branded apparel market. Styles are becoming more fashion-forward, fabrics are becoming more sophisticated, and companies are becoming more conscious of the value of branding employee dress. It has never been a better time to get into the uniforms market, and with that in mind, here's what's new, popular and helpful in selling uniform apparel.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


 

SPPA eNews
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Samantha Emerson, Content Editor, 469.420.2669  
Contribute news

Be sure to add us to your address book or safe sender list so our emails get to your inbox. Learn how.

This edition of the SPPA eNews was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here — it's free!
Recent issues
Dec. 12, 2014
Dec. 5, 2014
Nov. 28, 2014
Nov. 21, 2014



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063