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As 2013 comes to a close, SPPA would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of the SPPA eNews a look at the most accessed articles from the year. Our regular publication will resume Friday, Jan. 3.


IMPORTANT SPPA 2014 DATES


Date Event Location
Jan. 10, 2014 Deadline to Vote on SPPA Awards
Jan. 28-29, 2014 THE Show of the South, presented by SPPA Birmingham, Ala.
Sept. 3, 2014 SPPA Louisiana Fall Showcase Baton Rouge, La.
Sept. 4, 2014 SPPA Mississippi Fall Showcase Jackson, Miss.
Sept. 5, 2014 SPPA Alabama Fall Showcase Birmingham, Ala.


For more information on these SPPA events, go to www.sunbeltppa.org.


University of Alabama aggressively defends trademarks — How far is too far?
Alabama.com
From Nov. 22: Mary Cesar thought nothing of selling University of Alabama-decorated pastries for years, including to the university's athletics department, law school and president's office. She never considered that $1.75 cookies with the "A" script would cause a problem. But in August 2012, Mary's Cakes & Pastries in Northport received a cease-and-desist letter from Collegiate Licensing Company, which licenses Alabama's lucrative merchandise. CLC ordered the bakery to stop selling the pastries due to the use of Alabama trademarks and wanted documentation of how many had been sold so damages could be collected. As the Crimson Tide tries to again defend its national championship in football, no university may defend its trademarks and logos more vigorously than Alabama.
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Exclusive whitepaper: Amazon's local strategy
MultiBriefs Staff Writers
From June 28: With its sights set on a profitable 2011 holiday season, online retail giant Amazon made a bold decision. Having millions of customers armed with smartphones and Amazon’s barcode-scanning feature, it chose to offer customers 5 percent off purchases if they went into a local store, scanned items for price and then went home empty-handed — retailers be damned. Thus began showrooming. And as Amazon captures local store data only to encourage consumers to buy online, it does so at the expense of the local retailer.
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12 phrases to avoid in sales e-mails
Inc.
From Sept. 13: If a prospective customer actually opens your e-mail, the last thing you want to do is irritate or bore the customer. Geoffrey James discusses 12 very common phrases that should be avoided in your sales and marketing e-mails .
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Missouri State University misspells name on more than 8,000 promotional bags
Springfield News-Leader
From Feb. 22: The Missouri State University bookstore, already trying to recover from having a longtime director resign in August over missing funds, suffered the embarrassment of handing out 6,000 free book bags with the word "university," as in Missouri State University, misspelled.
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Controversial T-shirt destroys business
CNN Money
From June 28: A tiny company in Worcester, Mass., has paid the ultimate price for posting offensive T-shirts for sale online. Fierce public backlash brought down Solid Gold Bomb, which made headlines in March for offering shirts that said "Keep Calm and Rape a Lot." Recently, the company closed its doors and let go its remaining three employees.
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Kenny Chesney's T-shirt typo still manages to make buzz for concert
CTV Atlantic
From June 21: A mistake on a promotional T-shirt is gaining a lot of attention on Canada's Prince Edward Island which, according to the T-shirt, is located in Nova Scotia. Country star Kenny Chesney is one of the headline acts at the Cavendish Beach Music Festival this summer and the back of his T-shirts list all of the places he's touring.
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The Tchotchke is alive and well... and thriving
Forbes
From Nov. 26: Recently PPAI President Paul Bellantone had the opportunity to respond to a lighthearted blog post by Todd Wilms, SAP Head of Social Business Strategy, on "The Sad Death of the Beloved Tchotchke." Although humorous in nature, Bellantone takes this type of commentary seriously. On behalf of our “beloved tchotchke”, this was his rebuttal. Bellantons presents a somewhat different view of promotional products — perhaps one never considered — in support of the ‘beloved tchotchke,’ a.k.a. the promotional product.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Take your online local advertising to the next level
PPAI
Your business probably has a Facebook page, and maybe even a Twitter account, but what about an active local profile, such as on Google+ Local, Yelp or FourSquare? If you’re not using your local profiles to get customers to “check in” to your establishment and write reviews about your business, you’re missing a large marketing opportunity.

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The complete list of NCAA bowl game swag
Promo Marketing
It's the most wonderful time of the year. No, not the holidays — the start of college football bowl season, a 35-game slate beginning Dec. 21 and stretching almost a week into the new year. And while the games should be killer, they're nothing compared to the swag athletes will receive for participating.

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10 killer promotions from some of the world's best-known brands
Everything PR
Some might say that promotional products such as t-shirts, pens and tote bags aren't made with quality materials — the product's purpose is thrown out the door when cheap products are used to represent a brand. Promo materials don’t have to be super cheap, though.

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Which one typeface would you eradicate forever?
The Austin Chronicle
From March 8: No formal education necessary. You don't have to be a graphic designer to be disgusted almost to the point of blowing chunks when confronted with certain overused or, especially, egregiously ill-used typefaces; you just have to be a human with a hint of aesthetic sense.
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The swag bag dilemna
LinkedIn
From Sept. 13: Chester Elton has been to a lot of conferences and conventions—hundreds of them. And like many conference attendees, Chester is familiar with adult trick-or-treating in the expos, involving dashing from booth to booth, collecting whatever it was they were passing out—the swag, giveaway, handout, freebie. Like remorseful binge eaters, conference attendees then sit in their hotel rooms, realizing they've overdone it. The problem: all that swag won't fit in a suitcase. That’s when the dilemma arises: What makes the trip home and what gets tossed?
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The lowly promotional T-shirt gets a philanthropic lift
Marketing Pilgrim
From Nov. 1: The T-shirt. It’s a basic staple that went from practical undergarment to fashion statement in under fifty years. We tie-dye them, rip them, fill them with glitter and studs. We mass produce them with funny images and hand paint them like works of art. You can buy one for $3 at Walmart or fork over several thousand dollars for a simple, plain, couture shirt. But dig around in their closets and you’ll find that 44 percent of Americans own a promotional shirt that they probably didn’t even pay for.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    10 killer promotions from some of the world's best-known brands (Everything PR)
The complete list of NCAA bowl game swag (Promo Marketing)
Take action today to protect advertising expenditures and the promotional products industry (SPPA)

Don't be left behind. Click here to see what else you missed.


 

SPPA eNews
Colby Horton, Vice President of Publishing, 469.420.2601
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Samantha Emerson, Content Editor, 469.420.2669  
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