TIA Industry Report
Nov. 5, 2013

Lessons learned through tortillas
The Bakersfield Californian
They had been married only a few weeks. The bride surprised her new husband and excitingly made dinner, which included fresh home-made tortillas. He sat at the dinner table, surveyed the delicious food she had proudly prepared and inched his chair closer to the table for some serious still-on-our-honeymoon-style-home-made cooking.More

Potapas gluten-free tortillas made from potatoes
The next generation of tortillas is here. Potapas gluten-free tortillas made from potatoes are a great taste alternative to traditional flour, corn and gluten-free rice flour tortillas. Their savory, potato flavor and soft, pliable texture compliments a wide variety of fillings for all to enjoy. The fact that they are gluten-free is the additional benefit!More

Mexican fare prepared with loving care at Chico's Grill
The San Francisco Examiner
There are so many Mexican places in San Francisco, one can afford to be choosy, and yet some seem to get passed over before they even get a chance. It's memorable for its off-menu, housemade, organic blue-corn tortillas and its rich, complex sauces.More

Hispanic foods move onto the mainstream menu
The Associated Press via Ravalli Republic
Salsa overtaking ketchup as America's No. 1 condiment was just the start. These days, tortillas outsell burger and hot dog buns; sales of tortilla chips trump potato chips; and tacos and burritos have become so ubiquitously “American,” most people don't even consider them ethnic. Welcome to the taste of American food in 2013.More

Mexico tackles obesity epidemic with tax on junk food
Mexico is turning to its tax system to tackle the highest obesity levels in North America or Europe, with plans to raise levies on the fatty foods and sugary sodas that contribute to more deaths than drug violence. The lower house of Congress passed President Enrique Pena Nieto's fiscal plan on Oct. 17 after adding a 5 percent tax on junk food. More

Ignore Hispanic hype machine
San Antonio Express-News
Esther J. Cepeda writes, "There's something I contemptuously refer to as the 'Hispanic Hype Machine.' It's the Internet-enabled echo chamber that goes into overdrive every time a Latino-centric statistic comes out. Here's an example: A recent news story reported that tortillas now outsell hamburger buns and sales of tortilla chips outpace those of potato chips."More

Starbucks vs. Chipotle Mexican Grill: 2 growth stories yet to happen
The Motley Fool
Restaurant growth stories offer investors some of the market's most promising investment opportunities. Naturally Starbucks can be singled out as one of the restaurants best growth stories over the years as the company has expanded to close to 20,000 locations when it only had 3,501 locations in 2000. Today many investors want to jump in on the next big thing and hope to catch the wave of a similar return over a multi-year period.More

Thinking 'oops' as corn prices drop and insurance set?
Drovers CattleNetwork
As of recently, the October price discovery period for crop insurance on corn and soybeans will be complete, and the harvest price option will be known and in the history books. Will you benefit from that? Yes, if your crop insurance coverage level is 80 percent or more, but not if it is less than 80 percent, and you are harvesting an equivalent to your APH yield. More

New Tex-Mex food truck in Huntsville vying for 'Dough to Grow' award to help feed homeless
The Huntsville Times
When Armando and Priscilla Guerrero traveled to Dallas to pick up a vehicle they planned to convert into a food truck earlier this year, they hoped they could do more than just feed Tex-Mex lovers on the street. The Guerreros, who moved to the Huntsville, Texas area four years ago from Austin, Texas, wanted to use their food truck to assist the community and help serve the homeless on Thanksgiving and other major holidays. More

Gluten-free foods that make you gain weight
Women's Health via Fox News
If you think you're doing yourself a favor by eating gluten-free foods, even though you don't have to, you're not alone. 65 percent of people who eat gluten-free foods say they think they're healthier, and 27 percent think it'll help them lose weight, finds a new survey. But here's the thing: Gluten-free foods aren't automatically better for you, and plenty of them can make you gain weight.More

Soybeans and wheat gain
Grain futures have been trading higher recently, with soybeans and wheat advancing amid indications of increasing demand for U.S. supplies. The soybean price for January delivery on the Chicago Board of Trade (CBOT) gained as much as 0.5 percent to $12.765 a bushel and was at $12.777 a bushel at 13:05 UTC. Despite the increase, prices are still headed for a second loss in as many months in October. More

Pumpkin tortilla soup
The Washington Post via The Daily Freeman
Corn tortillas, fresh or slightly stale, thicken this soup in a flavorful way. If you open two 15-ounce cans of pumpkin puree for this recipe, you'll have a little left over; stir it into store-bought hummus or your favorite chili or muffin recipe. To omit the alcohol, substitute fresh, unsweetened apple cider or sparkling cider. More