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The first bite: Dealing with conflicts of interest

The chairman of the board explained his perspective about directors benefiting from board service: "Because our board members are volunteers, the best way to ensure they receive payback is give them first bite at business opportunities in the association." In other words,...

source: By Robert C. Harris
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You’ve likely heard this saying: “You never get a second chance to make a first impression.” And it’s true. You may need to overcome impostor syndrome or calm your ego to give a meaningful and memorable first impression. Either way, trust remains...

source: Entrepreneur

There is some new research that explains why many association networking events do not work. Attendees and members at your networking event say they want to meet new people, but despite their best intentions they rarely step outside of their comfort zone.

source: Smooth the Path

According to recent research from Wake Forest University, B2B decision making is increasingly being informed by customer reviews. In this customer-driven purchasing environment, in which 92% of B2B buyers are more likely to commit to a sale if they have read a reliable review,...

source: Association Success

Event budget is the number one priority for event planners in 2018. Here is a list of event budget swaps that will save you money while making your event better.

source: Event Manager Blog

Which platforms should you use? What kind of messages do you put out there? What time of day should you post? All of these questions seem to be on every association marketer’s mind daily. And it seems that the answer to...

source: LinkedIn

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register. To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting”...

source: MemberClicks


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