Association Leadership Briefings
May. 5, 2014

Don't ignore the boomers
Everyone in the association community is obsessed with millennials, including me, but we can’t ignore the boomers. They’re not going away any time soon and they also represent an opportunity and resource for associations.More

Before saying 'yes' to serving on a board
By Robert C. Harris
My friend was asked to join a board of directors. I could see that he was flattered and considering the invite, but I don't think he knew what questions to ask about serving on a board. Board service is rewarding. It is needed to advance the mission and goals of nonprofit organizations. Before saying "yes," it is important ask a few questions about the expectations. Here's a checklist prospective board members may want to consider.More

Let your member data show you the way
Associations Now
What can behavioral data do? Rather than trying to guess what people want to do, or even trying to ask them what they want to do, you can just observe their behavior and design to match it. This is the path that NICSA (formerly the National Investment Company Service Association) followed to a dramatically simpler membership structure.More

Where do associations get the most ROI from private online communities?
Even if you’re familiar with private online communities and their potential to increase member engagement in your association, convincing your executive team and board members to invest in such a broad platform can be a hard sell. There are certainly other options to boost member engagement that you can invest in that would also have a strong return on investment (ROI), so why would you choose a private online community?More

3 ways crowdsourcing content can increase engagement and reach
By Trace Cohen
Conferences and expos generally last a few days and then you have to wait a year for the next one. During that moment in time, thousands of exhibitors, attendees, media and professionals flock to one location to all meet each other to do business and find out what's new in the industry. There is so much news, information and rich media that exhibitors can publish digitally to send out to the attendees and media when they exhibit at a show. So here are three ways that a show can crowdsource content that creates a winning scenario for everyone.More

Easy ways associations can go green
Association Adviser
Spring cleaning doesn’t have to apply only to your house. Take a look at how you can spring clean your association’s operations, and you could save funds while being a better citizen of our planet.More

Parenting skills that translate into association leadership
Although many association leaders out there love their jobs, rarely did they dream of running an association when they were little kids. Many started their career in a separate arena entirely, in fact. So how do you come from a different field or area of study and have the skills to be an association leader? Well, like any job there’s always a lot to learn. But some of the skills you mastered in your home life already translate very nicely.More

5 ways being a good follower makes you a better leader
Fast Company
The relationship between leaders and followers seems pretty straightforward: Leaders lead. Followers follow. But Barbara Kellerman, a leadership lecturer at Harvard University's John F. Kennedy School of Government author of Followership: How Followers are Creating Change and Changing Leaders, says that significant shifts in technology and culture have changed that dynamic, giving followers more power. And there’s a lot you can learn about being a good leader by learning to be a good follower.More