Association Leadership Briefings
Jul. 7, 2014

4 survey findings that illustrate a big problem for associations
Associations Now
One possible solution for associations struggling with membership is rather obvious, but associations seem to be ignoring it. This and other highlights come from recently released benchmarking research.More

5 things volunteers need to hear you say
By Deborah Wipf
Volunteers who are dedicated, trustworthy and willing to work hard are incredible assets to any nonprofit organization. If your current volunteer program is struggling, you might be surprised at how many people would be willing to serve if they were offered the chance. Paying closer attention to how and what you communicate just might be the catalyst you need to grow your volunteer team. Here are five things volunteers need to hear you say.More

How you can use social media for thought leadership
Thought leaders drive conversations — online and off — influence others and shape perceptions in their field. They are the respected voices where others turn to understand sector social change issues. Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media and policy makers. There are significant benefits to both the organization and the leaders themselves.More

Social learning in the association space
A new white paper from Tagoras draws on data collected in a survey conducted earlier this year. Out of 102 organizations that responded to the survey, 54.9 percent indicated their organization uses social technologies as part of at least one learning product or service it provides. An additional 25.5 percent indicate they plan to start using social technologies for learning in the coming 12 months, leaving only 16.7 percent not using social technologies for learning and with no plans to start in the coming year.More

New member welcome packet FAQs
A new member is an engaged member more often than not. Engaged members are the gold standard for association leaders. So how about you help those members along with their first few, energetic months with the association and capture their engagement more long term? Two little words will go a long way: welcome packet.More

If events could talk: 10 strategies for fueling a powerful voice
Event Garde
Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? If your events suffer from stagnant or declining attendance, sponsors or exhibitors – or if you have difficulty securing quality speakers – the answer lies not in a silo, but rather in your team. Following are 10 strategies your association can immediately implement to boost the reputation of its signature events and, in turn, its bottom line.More

Most association beliefs about attendee learning are wasted efforts
Midcourse Corrections
The empirical research on how we learn and remember shows that most of what we know as truth about learning is nothing more than wasted effort! The learning opportunities that we offer to our customers and members are based on outdated theory, lore, past experiences and gut instincts. And the empirical evidence says much of our education offerings are nothing more than wasted effort and time.More

Using social media to grow your email list
By Mayur Kisani
Your email database is the most important and valuable marketing asset you will ever own. Email is the most personal and direct way of reaching customers. Social media can be a great supplementary tool — to engage prospects and customers, build relationships with them and also generate leads. The more leads you have, the more sales you can possibly make. It is a simple and direct relationship. Here's how you can use social media to grow your email list.More

Monitoring what others are saying about your organization
Social Fish
Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. You should also be comparing your brand to competing brands, and you can’t do this if you aren’t monitoring both them and yourself. One of the most effective ways to do this is to monitor what’s being said about your organization, who’s saying it and how much influence they have. Think of this exercise as the narcissistic approach to brand management.More