Association Leadership Briefings
Aug. 25, 2014

6 ways to create a must-attend conference
Associations Now
Meetings and conferences are a large percentage of non-dues revenue for most associations. So you better create one that can’t be missed, right? Here’s how to get started.More

Take advantage of the benefits gap
Event Garde
Associations can easily grow their memberships by offering voluntary benefits, which are traditionally benefits that employers offer as all-employee-paid options. In fact, offering such benefits may be the most effective method for increasing non-dues revenue.More

3 social media numbers your board needs to see
Winston Churchill once said, “However beautiful the strategy, you should occasionally look at the results.” You have the tools to measure reach and impact on audience, but if you’re not presenting the right data to your board, your efforts in social media and engagement will quickly lose their backing. Here are three things you need to track to prove your association is getting value from the time you’re spending on social media.More

Why you need to adopt a sharing economy to keep your conference relevant
Midcourse Corrections
Collaborative consumption is about shared access to products and services. Sharing goods and services is considered smart, social, green and aligns with the values of your next-generation conference participants. Time magazine has identified it as one of the “10 Ideas that will change the world.” The sharing movement is having — and will continue to have — a significant impact on all of us, as consumers and professionals. It’s already creating waves in our industry. How will the collaborative movement affect conferences?More

How to welcome new staff to your association
Association Adviser
We read a lot about recruiting and welcoming new members into your association’s fold, but there’s another audience that deserves just as much attention: new association staff. These are the people who take care of the day-to-day operations that sustain an association, so it’s important that veteran staff and board members quickly onboard and sustain them in their new responsibilities.More

Emerging hybrid membership models
Membership Marketing Blog
Many associations are moving away from a traditional “one size fits all” membership and instead offering a portfolio of membership options that allow a prospect to select a package that best meets their content needs and budget. Hybrid membership models range from a tiered membership structure, to group membership, to an option for selecting either individual or organizationally based membership package. Properly deployed, these new models can help an association increase member engagement, numbers and revenue. If you missed Tony Rossell’s presentation on hybrid membership models at the recent ASAE conference, here are the notes and slides.More

The trade show manager's deadline tracker
By Karin Roberts
Everyone has to deal with deadlines, but deadlines that are weeks or months away are the hardest to manage. How can you organize a large amount of work across such a span of time to ensure the project is done on time? These tips associated with your trade show booth will help you stay on track with your deadlines. If nothing else, they'll reduce the stress of last-minute work-a-thons and may keep more hair on your head.More

5 habits of extraordinarily effective leaders
The bad old days of bosses giving orders and employees blindly following fortunately are mostly behind us. To be effective, and for their companies to thrive, leaders must create supportive work environments that can influence, but not force, desired behaviors and outcomes. This means applying an entirely new set of leadership practices that takes into account these new ways of doing business.More