Association Leadership Briefings
Nov. 19, 2012

Principles for a new membership architecture in the networked age
The Demand Perspective
In Steven Johnson's new book, "Future Perfect: The Case for Progress in a Networked Age," one can extrapolate many principles that can be applied to construct a new association architecture.More

Associations and indie bookstores sell experiences, not commodities
Back in the '80s, national book stores with huge inventories and low prices, like Borders, drove independent bookstores out of business. Then Amazon came along with an even bigger inventory and cheaper prices and crushed Borders. Amazon, using customer data and user-generated book reviews, provided a different kind of personalized online experience. Associations and indie bookstores can beat the competition when it comes to providing a better overall experience if they also up their game by leveraging technology to increase their member/customer knowledge. They need to deliver what the member/customer needs before they ask for it.More

9 leadership myths and how to overcome them
Every age has its leadership myths. Thousands of years ago, the ability to lead was thought to be conferred by the gods. In the 1840s, Scottish writer Thomas Carlyle created his "Great Man Theory," which held that leaders have special powers and a special place in society — and that the rest of us have a special obligation to defer to them. Here are nine myths that leaders tell themselves today — and what they should be saying instead.More

Strategic succession
It appears simple enough: The powers-that-be at an entity — whether a multinational giant, a domestic mom-and-pop, or, in this case, a Texas-based nonprofit association — want to put something on paper that illustrates the direction it intends to go if the leader steps aside, and then steps it'll take to get there. But according to many experts, the plan seldom mirrors reality.More

4 ways delivering conference content is changing
Organizations have talked about going "paperless" for more than a quarter century. Yet, for all the talk, there was little actual movement in that direction. The year 2012 appears to be when reality has caught up to the hype. With the explosive popularity of tablets, smartphones and eReaders we have seen a true paradigm shift in the way people consume content. For those in the meeting planning business it may be time to embrace the new technologies and reevaluate how they are delivering conference content to their attendees.More

The state of advocacy for associations: What does it all mean?
XYZ University
A recent XYZ University study found that nearly 83 percent of associations promote advocacy as a member benefit. Sit for a moment and think about the value your association's advocacy efforts provide for your members. How is this value different than if someone chose not to join your association? Could you specifically and succinctly explain the difference? If you can't, your advocacy efforts may not, in fact, be of value specific to your members.More

How to leverage social media for successful marketing and membership recruitment
Most associations have some social media presence; if you don't yet, you are well behind the curve, at this point. This feature from SocialFish provides the slides to a recent webinar on social media marketing efforts. More