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The 2012 Association Forecast: Shaping the future of associations in our society Affiniscape Blog Share    
In her recent e-book, "The 2012 Association Forecast: Provocative Proposals for Future Change," Shelly Alcorn asserts, "...associations are losing their ability to differentiate themselves in the marketplace, not because of a lack of innovation and creative capacity, but through a wholesale adoption of language and management techniques more suited to the purely corporate goal of product production, not experience creation." In this article, Eric Lanke expands on this concept. More
Microvolunteering: Big ugly word, big beautiful impact Avectra Share
The traditional volunteer experience — committee service — doesn't work for most members. They're not able or willing to commit the time and energy it takes to serve on a committee. Too many other options compete for their time, such as work, family, friends and other nonprofits. Associations have always had microvolunteers, but how many associations intentionally identify and market these opportunities? More
Why associations should abandon their missions (or at least rethink them) The Demand Perspective Share
We're finding that, in organizations that are struggling to keep members and customers, the organization's mission is often one of the main roadblocks to growth. Think about it. In their formative years, association missions were simple — to help members solve the problems that kept them up at night. Now, however, through strategic planning and "big, hairy ideas," many associations adopted grandiose, all-encompassing mission statements that have left their members by the wayside. More
Today's youth are on a quest for authenticity and community Midcourse Corrections Share
We've got to attract more Gen X and Millennials. What do we do? Where do we start? Youth sense that many organizations today spin their decisions. They feel that association leaders are not honest, genuine and truthful. They often feel that they lack a strong point of view or vision. If associations want to attract younger people, this has to change. We have to find ways to communicate more authentically with younger potential members. Association leaders have to become more accessible. And we need to start communicating with youth using today's communication tools. More
How to apply social to membership retention and renewal SocialFish Share
Social media can and should do more for membership than for any other association department. It provides additional ways to reach, understand and engage members, helping to make your job easier and more fulfilling. More The mistake of not admitting mistakes ASAE Share
Leaders must be models of trust and humility, and a leader who can admit his or her own mistakes will set an example for colleagues to follow. More |
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