Travel News Report
Feb. 25, 2015

Travel key to Texas' vitality
Denton Record-Chronicle
"Life's Better in a State of Travel." This is the Texas Travel Industry Association's brand tagline. This column's regular readers know I talk a lot about branding, how it's much more than a mere logo. My focus is typically honing in on our Denton Original Independent brand and all the facets that make it so successful in the marketplace, from the essence it conveys to delivering on the promise it represents.More

Global demand for air travel rose in 2014
Successful Meetings
Demand for air travel rose substantially in 2014, according to the International Air Transport Association (IATA), which this month announced year-end results for the global air travel industry. A key demand metric, revenue passenger kilometers (RPKs), grew 5.9 percent compared to 2013, it said, which is above the 10-year average growth rate of 5.6 percent and the 5.2 percent annual growth rate experienced in 2013.More

How travel industry jobs are growing in the United States
Americans have gotten used to more bad news than good when it comes to job growth. We constantly hear that local jobs are being outsourced abroad, that computers are reducing the need for certain positions, or that the economy just isn't improving at an encouraging rate. But that may not be true in some job categories — as in, the travel industry. According to the U.S. Travel Association, the travel sector has added a total of 800,000 jobs since the Great Recession (even more than manufacturing). More

Four ways to market to US Hispanic tourists and their $56B impact
Orlando Business Journal
If your firm isn't marketing to Hispanic travelers, you may be missing out on a lot of revenue. In the U.S., Hispanic travel is growing at a faster rate than the general market, with an economic impact estimated at more than $56 billion annually in leisure travel, according to the National Tour Association. More

Is dark social destroying your travel marketing strategy?
Dark social is digital sharing of content that's untraceable using traditional tracking methods. For example, when someone copies a URL and pastes it into a chat message or other direct communication tool such as SMS. Since analytics measures this a direct link, there's no simple way to track its true origin. So is dark social destroying your travel marketing strategy? The answer is a resounding yes, at least if you are not paying attention to this legitimate social phenomenon. More