Travel News Report
Mar. 25, 2015

JOLT Act reintroduced in Congress
Successful Meetings
U.S. Reps. Joe Heck (R-NV) and Mike Quigley (D-IL) have reintroduced in Congress the Jobs Originating through Launching Travel (JOLT) Act, a bipartisan effort to create jobs by reforming the nation's Visa Waiver Program (VWP) to increase international travel to the United States. Originally introduced in 2012 by Sen. Charles Schumer (D-NY), the JOLT Act has failed to come for a vote in the last two Congresses.More

Low gas prices encourage near-record driving levels
CNBC
The recent drop in gas prices encouraged Americans to get out on the roads at near-record levels in 2014, with motorists traveling 3.02 trillion miles, 1.7 percent more than the 2.97 trillion driven in 2013. The result was the second-highest total ever recorded in the 69 years the data has been tracked, according to the U.S. Department of Transportation, behind only the 3.03 trillion miles posted in 2007. More

Benchmark Hospitality: Top 10 meeting trends for 2015
Successful Meetings
During the balance of 2015, hotels and meeting planners are likely to see rising group rates, customized meeting packages and an increased focus on experiential meetings, predicts Benchmark Hospitality, which has released its list of the "Top 10 Meeting Trends for 2015."More

US February hotel occupancy highest recorded for that month
Meetings & Conventions
The February U.S. hotel occupancy rate, which rose by 3.2 percent year-over-year to 62.3 percent, was the highest February occupancy ever recorded, according to STR. But it was the average daily rate, which jumped by 4.7 percent over the previous year, that primarily drove the solid 8 percent rise in revenue per available room, noted the lodging-data provider. More

Tourists flocked to US last year, but strong dollar clouds 2015 outlook
The Wall Street Journal
The U.S. hosted a record number of international visitors last year, though a stronger dollar is making travel to the country more expensive and could cloud the outlook for the tourism industry this year. The number of international visitors to the U.S. rose 7 percent to nearly 75 million in 2014, according to data from the Commerce Department.More

Infographic: Why you should be marketing with social media
By Kaylee Nelson
For as long as there have been businesses, there has been the promotion of those businesses. Business owners have always faced the challenge of how to get new customers through the door. Thus, the concept of marketing is not a new one — but the methods in how to do so are constantly evolving. First, it was catalogs and print ads, then radio and television, then static websites — and finally social media. Marketing through social media today is more valuable than ever in more ways than one. Check out this infographic to see how.More