Travel News Report
Apr. 3, 2013

New 'Don't Mess with Texas' campaign kicks off
One of the most successful annual anti-litter campaigns in Texas history kicked off in Austin. The "Don't Mess with Texas" statewide anti-littering campaign featured the band Esther's Follies, hidden in trashcans, on the South lawn of the Texas Capitol performing a dance. TxDOT says they are revamping this year's campaign to target who they say are the state's worst litterers, millennials between 16 and 34 years old. The state agency says many from the millennial generation weren't even born when the world-famous campaign was first rolled out 27 years ago.More

Texas economy back on top
Odessa American
M. Ray Perryman writes, "It's no secret that the Texas economy has been, continues to be, and will remain one of the strongest in the nation. While the Lone Star State was not totally spared the recent national downturn, we didn't fall as far and we came back faster and stronger than almost anywhere else. While I am a native son of this great state, these are not empty, braggadocious words."More

Flight attendant union takes no-knife fight nationwide
Travel Daily News
The Association of Flight Attendants-CWA (AFA), continues a series of leafleting events at airports around the country to directly enlist passengers in the fight to keep knives out of the aircraft cabin. Leaflets encourage passengers to sign the petition to the White House and call members of Congress to support legislation to overturn TSA Administrator John Pistole's abrupt policy change.More

US hotel industry reports February increases
Hospitality Design
The U.S. hotel industry has reported increases in all three key performance metrics during February 2013, according to STR. Overall, the occupancy in U.S. hotels rose to 58.5 percent — a 2 percent increase while average daily rate rose 4.4 percent to $107.72. Revenue per available room increased 6.4 percent to $63.04.More

Multichannel marketing strategies prove best
While experts once suggested TV and print advertising were dying slow deaths in the rising wake of digital video recorders and mobile devices, 2012 proved to be a strong year for traditional and new advertising mediums. Therefore, marketing and advertising experts are now suggesting the most effective marketing strategies — the ones that provide the most value — are multichanneled and build brand awareness across various mediums.More