Travel News Report
May. 7, 2014

Hiring in US kicks into higher gear as unemployment plunges to 6.3 percent
Bloomberg
America's job-creation machine kicked into higher gear in April as employers boosted payrolls by the most in two years and the jobless rate plunged to the lowest since the collapse of Lehman Brothers. The 288,000 gain in employment marked the biggest upside surprise since February 2012 and followed a 203,000 increase the prior month, Labor Department figures showed. Unemployment dropped to 6.3 percent, the lowest level since September 2008.More

Economic optimism boosts Q1 business, group travel
Business Travel News
Marriott International executives reported a "broad optimism" among their corporate clients, which has contributed to a rebound in group business, they said during the company's first-quarter earnings call. During the first quarter, group revenue per available room at Marriott's managed North American properties increased 8 percent year over year, and average group room rates were up 3 percent, according to Marriott CFO Carl Berquist. Group catering spending increased 11 percent year over year.More

TSA: 40 percent of US travelers now get expedited screening
Business Travel News
Forty percent of the U.S. traveling public now passes through expedited airport security screening lanes, due in large part to the expansion of the PreCheck program, Transportation Security Administration administrator John Pistole said during a recent Senate committee hearing. Pistole predicted that a "majority" of passengers would benefit from expedited screening as TSA further expands PreCheck and other programs.More

Hold that tweet! Building loyal customers in the Information Age
Knowledge@Wharton
While the digital age has changed the rules of marketing, a panel of experts at the recent Wharton Marketing Conference suggests that the most effective outreach, even for international brands, centers on personal connections rather than random tweets or texts.More

Social media accounts for just 1 percent of first moments of a travel purchase
Tnooz
Most travel marketers would acknowledge that search (still) plays a massively important role in bringing consumers into the so-called purchase funnel. The evidence is overwhelming. Marketing analytics company Bizible decided to look at attribution models across a range of industry sectors to examine their respective levels of "marketing touch" with different disciplines.More