Travel News Report
Jun. 3, 2015

San Antonio selected to host IPW marketplace in 2023
Visit San Antonio
The U.S. Travel Association announced recently that San Antonio has been selected as host of the 2023 IPW conference, considered the travel industry's premier international marketplace. It will be San Antonio's inaugural opportunity to host the event, which attracts nearly 2,400 travel organizations and domestic and international buyers from more than 70 countries. When it arrives in Texas, it will mark the first time in two decades that IPW has returned to the state.More

US economy gets $15 billion boost from Brand USA marketing
PR Newswire via MarketWatch
Brand USA — the nation's destination-marketing organization — generated more than 2 million incremental visitors to the U.S. from around the globe over the past two years, according to a new study by Oxford Economics. Those visitors accounted for $6.5 billion in incremental spending, which injected nearly $15 billion into the American economy. More

Americans' outlook on the economy isn't acting as a barrier when it comes to summer travel
With the weather finally on the upswing after what was a harrowing winter for many, Americans are undoubtedly looking to make the most of their summers. Some are predicting that summer travel on U.S. airlines will reach an all-time high this year, and a recent Harris Poll sees similar highs ahead for the U.S. travel industry. More

Gas prices have probably peaked for the year
Unless you live in California, where gas prices have remained stubbornly high compared with the rest of the country, you probably aren't agitated by how expensive it is to fill up the tank. That's because, at least relatively speaking, it isn't expensive. A gallon of regular gasoline is currently averaging $2.75 nationwide, about 90-cent cheaper than it was a year ago at this time.More

Mobile ad spend takes off slowly in travel industry
In comparison with other industries, U.S. travel industry spending falls in the middle of the pack, making up just over 8 percent of total U.S. digital ad spending and placing the industry sixth among all categories studied. That amounts to $4.85 billion in digital ad spending this year. More

Mobile changes everything: The big world of internet trends in 2015
Like the blockbuster hit Mad Max, mobile is crushing it — and mobile video ads are crushing it even harder. For travel marketers, that means mobile has roughed up the landscape. Recently, Mary Meeker, partner at venture capital firm Kleiner Perkins Caufield & Byers, unveiled her famous annual report on Internet trends. More

Google adding tweets to search results: How you can optimize this
By Emma Fitzpatrick
How often do you consider keywords when tweeting? Starting this week, you'll want to include many more keywords in tweets than you did before. Google and Twitter are teaming up. Now, tweets and Twitter accounts will be featured on Google search results. They're currently rolling the feature out on mobile browsers and through the Google app. The desktop version will be debuting soon. If you play your cards right, this new feature has the potential to boost your organic search traffic dramatically.More